Tip of the week 50- How to craft an effective subject line? (Part-Two)

Tip of the week 50- How to craft an effective subject line? (Part-Two)



Hey again! 

 

We hope the previous tips to craft effective subject lines helped you.

 

Email marketers would very well know that impactful words when woven together form an effective subject line. 

 

So, let's learn how to choose and use them wisely.

 

1. Use the glittery word of the season

 

Every season brings in festive vibes along with it and everybody loves to get ready for the festivities.

 

While the readers are busy lighting up their home, a wise email marketer will take up this opportunity to light up the readers' inboxes with amazing email content and eye catching subject lines that are sure to get more engagement. 

 

This holiday season, use words like, unwrap gifts, tree-mendous sale , magical offers , festive treats that offer value to your customers.

 

Example

 

Sender  - The Tastemakers

Subject - Make the most of Festive Treats!

 

2. Say no to spam words

 

The biggest nightmare for email marketer is their email getting trapped in the spam folder.

This happens because very often in the quest for creating urgency, email marketers include words such as discount, free, best price , $$$, in the subject line , which will make the receivers email service provider to suspect your email and push it to the spam folder.

So, in Zoho Campaigns, before you send your email to your target audience,we carry out a review process to check if your email meets the industry standards to prevent it from getting trapped in spam folders.

Yet, it is always better to be responsible and avoid such spam words from your end to be precautionary and adapt good email marketing practices.

 

Example

 


Sender -  The Fab Ltd

Subject - Unlimited offers available on new arrivals 

 


Sender - The Fab Ltd

Subject - Great offers available on new arrivals 

 

 

 3. Avoid filler words

 

Every word matters when you create subject lines which are short but at the same time create great impact.

 

So, it is always advisable to eliminate filler words to quickly grab the attention of the readers.Filler words are the one that take up huge space and yet they add no extra value to the sentence like- Hey, okay , thank you, long time no see. 

 

So, weed out filler words and spin up crisp subject line to win the email game.  

 

Example

 


Sender - The Food Zone

Subject - Long time no see, check out offers here

 

✓ 

Sender -  The Food Zone 

Subject - Check out offers here 

 

 

4. Choose the first word wisely

 

Every subject line will have that one key word that holds the entire essence of your email campaign.

 

Identify, analyse and pick it up to make better use of this game changing key word by placing it as the first word of your subject line.

 

This will make it easier for the readers to understand the objective of your email in clean, crisp and quick manner.

 

Example 

 


Sender -  The Men's wear

Subject - Festival seasons are finally here, so get 25% off on all base layers.

 

 

Sender -  The Men's wear

Subject - Get 25% off on all base layers for this festive season.

 

 

5. Say NO to CAPS


Don't go to the extent of pushing CAPS in your subject line just to catch the attention of your readers.This will present your email as too pushy and shouty, which will later on end up in spam folders.

That's not the kind of ending you wish for your email, right?

So, it's better to avoid CAPS at any cost, but if you still want to use CAPS to stand out, one can try to CAPS the keywords alone to make it look subtle and eye-catching at the same time.


Example 

 


Sender - The New Trends

Subject - GRAB THIS OFFER NOW 


✓ 

Sender -  The New Trends

Subject -  Grab this offer NOW

 

It takes a minute to know new tricks but it takes consistent practice to obtain results. So do try out these tips consistently and come back to share your experience with us.


Happy subject line creation!


Cheers,

Vinaya.M


    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now