Campaigns | A/B Testing | Knowledge Base

A/B Testing
Can you select A/B test campaign recipients based on numbers rather than percentage?
No. It is not possible to select the recipients based on the number of subscribers. You can only set the recipient percentage; the recipients will be chosen at random.
What is the maximum percentage for testing an A/B testing campaign?
The maximum limit is 60%. This ensures a balance between obtaining accurate A/B test results and delivering the winning content effectively to the rest of your list.
Do you have A/B testing campaigns in Automation?
Yes, we have A/B testing campaigns in Workflows. However, we cannot send customized responses for the A version and B version separately.
How are the winners selected in A/B testing campaigns set up?
The winning version can be selected based on the open rate or click rate. Alternatively, you can also select the winner manually.
What are all the parameters available for testing in an A/B campaign?
Zoho Campaigns allows A/B testing with the following parameters: subject, sender details, and email content.
What is the difference between a regular email campaign and an A/B test campaign?
A regular email campaign is a single version of email that you send to your contacts. But in an A/B test campaign, you'll create two versions of the same campaign that will be sent to two different groups of contacts. The difference will be in either ...
I want to send a chain campaign to all unopened contacts of an A/B Campaign. How do I create one?
It is not possible to create chain campaigns for an A/B Campaign. However, you can export the unopened contacts, import them to a new mailing list, and send the campaign to the unopened contacts. To export unopened contacts: From the navigation ...
If both A & B score equally - who will be the winner?
If both A & B score equally, we will extend the test time by half an hour and recheck the results. If the result remains the same, then it is a 'Tie'. In this case, the test remains inconclusive. We will send you an email and you will have to choose ...
After sending an A/B campaign, can I decide the winner manually?
Yes, you can manually select the winner and send your campaign to the winner.
Is it possible to stop/cancel an A/B Test Campaign?
No, it is not possible to stop or cancel an A/B Campaign.
Can I select A/B test campaign recipients based on numbers rather than percentage?
It is not possible to select the recipients based on the number of contacts. You can only set the recipient percentage; recipients will be chosen at random.
How do I clone my A/B test campaign?
You can clone your A/B test campaign by following these steps: From the navigation toolbar, choose Campaigns and Email Campaigns. Mouse over the A/B campaign you want to clone and click the Clone icon. Enter the relevant details and click Save.

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