Email Deliverability
What will you check when you review my campaign?
During the review process, the moderation team will verify the following factors: Content—Adherence to basic guidelines for crafting email content and avoiding objectionable content that might get classified as spam. Verification of the links and ...What steps can I take if I think I've encountered a spam trap?
Whenever your emails hit spam traps, we will notify you, freeze your account, and ask you to provide a detailed explanation for the spam trap hit. We will reinstate your account if your explanation is valid. To prevent this from happening, you must ...Why is my campaign not delivered to the inbox?
If your emails are not delivered to your contact's inbox, you can ask them to check other folders of their mailbox including the spam/junk folder. Also, if the internet service provider or the email client has deployed filters for security reasons, ...How can I avoid email bounces?
You can practice the following techniques to avoid email bounce: Don't use purchased mailing lists. Use the double opt-in technique to prevent the entry of invalid email addresses into your mailing list. Regularly clean your mailing list using email ...Why are contacts who use Outlook unable to view images in the campaigns that are sent to them?
If the images in the campaigns you send are blocked, your contacts can click the "Display external images" option when they open the email. To prevent this from happening again, they can select the "Always display images from this sender" option.How do I monitor my sender domain's reputation? How can I improve the reputation?
If most of your contacts use Gmail, you can use the Google postmaster tool to check your sender domain's reputation. If your contacts use other mailbox providers, you can use services like BarracudaCentral, ReputationAuthority, Trustedsource, etc to ...Why am I not able to add a DKIM record in GoDaddy?
When you're adding a DKIM record in GoDaddy, you must not include the domain name in the DKIM key. For example, if your DKIM key is 72247._domainkey.zylker.com, while adding it in GoDaddy, you must only add 72247._domainkey.Why doesn't Zoho Campaigns delete hard bounce contacts?
At Zoho Campaigns, we store hard bounce contacts in a separate mailing list. Whenever our users try to add new contacts to their mailing list, we will verify it with the hard bounce list. If the user tries to add contacts that are already in the hard ...What will happen if the bounce rate is more than five percent?
At Zoho Campaigns, while sending a campaign, if the bounce rate exceeds five percent, we'll temporarily pause sending the campaign. We'll notify you about the campaign and resume sending the campaign after 24 hours. After we resume sending the ...What should I do before reaching out to the support team?
If your emails land in the spam folder, or if you experience any other delivery issue, you can write to us at support@zohocampaigns.com. While writing to us, we ask you to describe the issue in detail. If your email has been delivered late or has ...Why my email campaign is put on hold?
Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...Why do my test emails land in the spam folder when I send to myself or team mates?
While sending emails to your corporate domain, if the "From" and "To" email addresses are the same, your emails may land in the spam folder due to the filters and rules implemented by the sender domain. You can resolve this issue by performing these ...How can I prevent my emails landing in the spam folder?
You can practice the following techniques to prevent your emails from landing in the spam folder: Authenticate your sender domain. If you're using a new sender domain, warm it up before sending your regular email volume. Ensure that your sender ...What if a separate domain is neither feasible nor essential for my business?
It is always good to have a separate domain to improve your credibility factor. If you wish to learn more about having a separate domain, you can write to us at support@zohocampaigns.com.What is the advantage of being in my recipients' email contact list?
By getting into your recipient's contact list, you can ensure that your emails will not land in the junk/spam folder. As an added advantage, your email content will not be subjected to an extreme review process as you are among the receiver's trusted ...How can I get an email's message header?
The process varies with different email clients. Most email clients allow you to view message headers by clicking the "more" icon or using an option that appears on opening a specific email. Click here to learn more about extracting the message ...What is the significance of message headers?
Message headers are unique for every email. Their details can be used to verify the sender's credibility. Message headers will be helpful in identifying and analyzing problems related to email delivery.What are message headers?
Message headers are the log details of an email. They provide the following information: Email source ("From" address) IP address/server from which the email was sent Detailed footprint of the email Message contentWhat is the CAN-SPAM act?
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) is an Internet solicitation law passed in 2003. Non-compliance with this law will lead to severe penalties, and in some cases it is considered a criminal offense. The most ...What are some different complaint types?
1. Spam markings—Recipients mark your email as spam. This occurs when: You send emails to people who have not subscribed to receive your marketing emails. The unsubscribe process is too complicated. Your sending practices irk your contacts. 2. Direct ...What is a bounce?
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message detailing the reason for the email bounce. There are two types of email bounce: Hard bounce—A hard bounce indicates that there is a ...What is a conversion rate?
The conversion rate is used to measure the number of contacts or potential leads that have been able to convert, i.e., complete a desired action. Obviously, 'unsubscribe' and 'mark as spam' don't count as desired activities but they do count toward ...I'm trying to add a sender address. I’m not receiving the verification email to confirm it. What do I do ?
Sometimes, the confirmation email may not be delivered to your inbox. In such cases: Check your junk/spam folder. Check if some filters have been configured for the folders in your mailbox. If yes, check your email filters and the respective folders. ...How long does it take for my campaigns to be reviewed?
We try to review and approve campaigns as soon as possible. Typically, the Campaigns review team checks to ensure there is no spam content and that your sender address comes from a private domain (e.g., @yourcompany.com) and not a public one (e.g., ...I see that my email campaigns are about 80% unopened. What does this signify?
This means that 80% of your contacts who received the email have not read it. Sometimes the recipients will have read your emails but won't have downloaded the images in the email. In these scenarios, the tracking beacon won't have been ...Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?
An email can be marked as spam for various reasons. Let's dive deep and learn more about them: Subject line: Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service. These filters look for certain phrases in the subject line ...Do I need to be tech-savvy to authenticate my domain?
No, you need not be tech-savvy to authenticate your domain. If you have access to your domain DNS Page, you can click here to learn more about implementing domain authentication. If you don't have access to the DNS page, you can check with your IT ...Is it mandatory to authenticate my email domain?
No, it is not mandatory to authenticate your email domain. However, we strongly recommend that you authenticate your sender domain as it will help your emails land in the inbox and safeguard them from being tampered with by fraudsters. Click here to ...Can I remove the ‘Unsubscribe’ link from the footer of the email?
Zoho Campaigns lets you edit the theme of the campaign while drafting the email content using the footer component in the template editor. You can't create, edit, or delete themes under Settings anymore. Yes, you can remove the 'Unsubscribe' link ...What can I do to revive unsubscribed contacts?
It is best not to send marketing emails to people who have expressed disinterest in receiving your email campaigns. That said, if you have a requirement where you want to add a contact who unsubscribed back to the mailing list, we suggest sending a ...What does ‘marked as spam’ mean?
It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...What does ‘unopened’ mean?
When recipients don't open an email you sent, it is considered "unopened."What does ‘Unique opened’ mean?
When a recipient opens your email for the first time, it will be considered a "unique open." If a recipient opens your email multiple times, the unique open count will not increase incrementally as it will not be considered a "unique open."What is Domain Keys Identified Mail (DKIM)?
DomainKeys Identified Mail (DKIM) is a security mechanism adopted by email marketing services to validate an email message. It checks if the emails are sent from a valid source and if the email message was tampered with in transit. Click here to ...What is a Sender Policy Framework (SPF)?
The Sender Policy Framework (SPF) record is a validation mechanism used to prevent email spoofing. This policy allows the sender to list all the addresses from which emails will be sent on their behalf. During SPF validation, the email header is ...What if I must add a group address to my mailing list?
Email addresses that start with admin@, info@ and support@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails to ...Can I use role/group addresses in my mailing list?
Email addresses that start with admin@, all@, and billing@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails to ...Why can't I send an image-only campaign?
Sometimes, your contacts/email service providers might have disabled the auto-downloading of images. In these situations, when recipients open your email, only the placeholder of your images will be displayed and you may not be able to convey the ...Why should I be careful about the links I put in my email?
When you're sending emails with URLs, ensure that you use direct URLs. Don't use shortened URLs or URLs of blacklisted domains as it may earn a negative reputation from mailbox providers and anti-spam services. Mailbox providers generally consider ...Can I use shortened URLs in my emails?
We don't recommend using shortened URLs in marketing emails because there are chances for fraudsters to easily use shortened URLs to perform phishing and spoofing activities. Also, ISPs and ESPs may consider emails with shortened URLs to be ...Next page
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