Incentivizing Customer engagement in ZylkerShop

Incentivizing Customer engagement in ZylkerShop

Hello Everyone!
Welcome to the next series on ZylkerShop’s journey towards enhancing user experience on its Help Center portal. Last week, we explored how ZylkerShop managed onboarding users into its customer portal. This week, we shall see how ZylkerShop adopted new processes and imparted them. 
Excited by new innovations, ZylkerShop made organizational changes to boost performance and efficiency. However, expanding to serve businesses with more complex needs demanded extra attention.Could Zoho Desk streamline processes for ZylkerShop? Let’s see if they found a solution that meets all their needs.      

Displaying Departments for Ticket Submission
ZylkerShop classified its product genres—Apparels, Electronic Gadgets, Furniture, Grocery, Industrial Goods, Foods, and Cosmetics—as separate departments. With various departments for efficient operations, ZylkerShop did not inform its customers of these updates initially. Although ZylkerShop provided a field to select the department while submitting a query, users frequently missed selecting the correct one, leading to workflow disruptions. Tickets began to fall into the wrong departments as the option went unnoticed, or users submitted their cases in urgency. This affected ZylkerShop's support process.
To address this issue, ZylkerShop redefined its Help Center UI by making the departments obvious in tabs. Now, users could submit their queries by selecting the relevant product genre. ZylkerShop had private departments handling sensitive information like customer issues, payments, refunds, and claims. Although all the details related to these departments couldn’t be disclosed to users, they still needed updates on the status of their queries.Therefore, ZylkerShop made the ticket status information for the private departments accessible to users.

Classifying Ticket Status 
Initially, customers saw their ticket status only as Open, On Hold, or Closed, which was ambiguous. To provide customers with clarity on the exact stage of their tickets, ZylkerShop reclassified ticket statuses as Order Placed, Payment Done, Order Dispatched, Issue Filed, Issue Under Investigation, and Issue Resolved. This helped users understand the progress of their orders and queries better.



Team Access and Privacy                                                                                                                                                                 
As time progressed, ZylkerShop expanded to serve enterprise customers, with different users from the same organization placing orders for office needs. These users wanted to track their team's queries. ZylkerShop provided this option while adhering to its privacy policy. However, some organizations preferred more privacy. ZylkerShop quickly acted, allowing only users who needed access to team-related tickets to view them, ensuring information privacy.

User Engagement                                                                                                                                
ZylkerShop managed its Help Center users through Zoho Desk, with options to group them and create user labels.To engage customers beyond purchases, ZylkerShop encouraged discussions, query submissions, and participation in idea generation, as well as conversations about new products, discounts, and seasonal offers. They also grouped users by region to provide tailored offers, announcements, and even documents on data privacy laws. Additionally, users were categorized based on their level of engagement, enabling ZylkerShop to offer special deals and exciting prizes.
Recognizing that gamification boosts customer involvement, ZylkerShop integrated Zoho Desk's user labels into their Help Center. Customers were rewarded with badges such as Welcome Badge, Team Player, Community Builder, and Champion for their engagement and contributions, promoting interaction and helping to resolve issues within the community.

ZylkerShop continuously evolved its customer interactions through its Help Center portal. Were these modifications time-consuming? Not at all! These enhancements were swiftly implemented through intuitive UI adjustments in the Access settings, User Groups, and User Labels.




We hope this edition has provided valuable insights into enhancing the user experience with Zoho Desk's Help Center. Stay tuned for our upcoming series, where we'll explore how to personalize your Help Center to drive business growth.

Regards, 
Lydia Kiruba 
Zoho Desk 


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Register for Zoho Desk Beta Community

            With the start of the year, we have decided to take a small step in making the life of our customers a little easier. We now have easy access to all our upcoming features and a faster way to request for beta access. We open betas for some of our features
          • Share your Zoho Desk story with us!

            Tell us how you use Zoho Desk for your business and inspire others with your story. Be it a simple workflow rule that helps you navigate complex processes or a macro that saves your team a lot of time; share it here and help the community learn and grow with shared knowledge. 
          • Tip #1: Learn to pick the right channels

            Mail, live chat, telephony, social media, web forms—there are so many support channels out there. Trying to pick the right channels to offer your customers can get pretty confusing. Emails are most useful when the customer wants to put things on record. However, escalated or complicated issues should not be resolved over email because it's slow and impersonal.  When you need immediate responses, live chat is more suitable. It's also quick and convenient, so it's the go-to channel for small issues. 
          • Welcome to Zoho Desk Community - Say hello here!

            Hello everyone! Though we have been here for a while, it’s time to formally establish the Zoho Desk Community; we’re really happy to have you all here! This can be the place where you take a moment to introduce yourself to the rest of the community. We’d love to hear all about you, what you do, what company or industry you work for, how you use Zoho Desk and anything else that you will like to share! Here’s a little about me. I am Chinmayee. I have been associated with Zoho since 2014. I joined here
          • Webinar 1: Blueprint for Customer Service

            With the launch of a host of new features in Zoho Desk, we thought it’ll be great to have a few webinars to help our customers make the most of them. We’re starting off with our most talked about feature, Blueprint in Zoho Desk. You can register for the Blueprint webinar here: The webinar will be delivered by our in-house product experts. This is a good opportunity to ask questions to our experts and understand how Blueprint can help you automate your service processes. We look forward to seeing

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ




                                ご検討中の方

                                  • Recent Topics

                                  • Lookup Field Option Not Available in Customization

                                    Hello, I am trying to customize different modules (e.g., Work Orders, Systems, and others), but I am unable to find the Lookup field option in the layout customization. When I go to: Setup → Customization → Modules and Fields → Add Field The Lookup field
                                  • Scheduled sending of a poll and its results

                                    Is there a way to schedule sending a poll to all my users and have the results sent separately to the team?
                                  • Integrating Zoho Suite and apps more with Linux

                                    I just got introduced with Zoho just couple of months ago, and I've already planned to contribute to it, even though it's not an open-source software. Still I have found it's potential to beat the tech giants and still being respective towards data privacy
                                  • Store Submitted Forms as PDF

                                    Hi there, Is there a method to store Form submissions as a PDF in workdrive for archival? I set the form to email the submission to the user and an internal inbox but I'd really love to store the final form as PDF in workdrive automatically. I can't seem
                                  • System Components menu not available for Tablet to select language

                                    I have attached a screenshot of my desktop, mobile, and tablet menu builder options. I am using 2 languages in my application. Language Selection is an option under the System Components part of the menu, but only for my desktop and phone(mobile). My
                                  • Separate Items & Services

                                    Hi, please separate items and services into different categories. Thank you
                                  • CRM->INVENTORY, sync products as composite items

                                    We have a product team working in the CRM, as it’s more convenient than using Books or Inventory—especially with features like Blueprints being available. Once a product reaches a certain stage, it needs to become visible in Inventory. To achieve this,
                                  • Add an option to disable ZIA suggestions

                                    Currently, ZIA in Zoho Inventory automatically provides suggestions, such as sending order confirmation emails. However, there is no way to disable this feature. In our case, orders are automatically created by customers, and we’ve built a custom workflow
                                  • Want to use Zoho Books in Switzerland. CHF support planned?

                                    Hi, We're a Swiss company using other Zoho suite software and I discovered Zoho Books and other accounting SaaS when looking for an accounting tool. Do you intend to cover Switzerland and CHF based accounting anytime soon? Roy
                                  • Feature Request - Gift Cards or Gift Voucher Capability in Zoho Commerce

                                    Hi Zoho Commerce team, I'm comming accross more and more retail businesses who sell gift cards. As there is currently no way to manage this in Zoho Commerce, it is a blocker to addoption. This is particularly popular in Europe and North America. I recently
                                  • Highlight a candidate who is "off limits"

                                    Hello: Is there a way to highlight a candidate who is "off limits"?  I would like to have the ability to make certain candidate and / or Client records highlighted in RED or something like that.   This would be used for example when we may have placed a candidate somewhere and we want everyone in our company to quickly and easily see that they are off limits.  The same would apply when we want to put a client or former client off limits so no one recruits out of there. How can this be done? Cheers,
                                  • Closing off tasks automatically based on project status

                                    Is there a way to close off all open tasks when a project is set as Cancelled?
                                  • [Free webinar] Understanding connections and datasources in Zoho Creator - Creator Tech Connect

                                    Hello everyone, We’re excited to invite you to another edition of the Creator Tech Connect webinar. About Creator Tech Connect The Creator Tech Connect series is a free monthly webinar featuring in-depth technical sessions designed for developers, administrators,
                                  • Bridge the Gap Between your Service and Finance Teams

                                    In field service, the most expensive distance isn’t the drive to a customer’s home—it’s the gap between a finished job and a paid invoice. Zoho FSM leverages the power of Zoho Invoice to handle and manage billing operations. It enables you to: Instantly
                                  • Direct URL to "View Record"

                                    I would like to create a button (Deluge Script) to jump to the "view record" without passing by the record menu, but I can not aford to find the right url. I don't want the "view record" as a single page. I want the "view record" in the application like the picture below: Thanks in advance for your help
                                  • Live Chat for user

                                    Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,
                                  • SalesIQ Chat Owner to CRM Lead Owner Mapping

                                    There is no proper mapping between the SalesIQ chat owner and the CRM lead owner. When a chat is assigned to an agent, the lead created in CRM is often assigned to a different user, forcing admins to manually change ownership every time. This creates
                                  • Product line search in quotes

                                    Is there a way to change the search setting when you add a product line to a quote. We have created a field in products called 'Part Number' and I would like when I'm adding a product line to the quote that I can search on that field. At the moment it only searches on product description. In products I can search on the 'Part Number' field Any help welcome.
                                  • Searching for an item from within an invoice should show any item containing the string, not just those that begin with the string.

                                    Hello, I've found myself becoming increasingly frustrated with the limited line-item seach when adding new items to an invoice. The problem is that the characters being typed are only being matched from the beginning of the item name.  This might be usable
                                  • Storage Limits

                                    Hello, What is the storage limitations for each user on professional edition?  Thanks, Mekki
                                  • Power Pivot and Data Modeling functionality in Zoho Sheet

                                    When will MS Excel functionalities like Power Pivot and Data Modeling functionalities be available in Zoho Sheet?
                                  • Global Search placement in the new UI

                                    Having a hard time with the global search placement in the UI redesign. Surely I can't be the only one. Previously global search placement was perfect. A bar at the top/center of the page. Exactly where you would expect it to be. Since the new UI has
                                  • What's New - January 2026 | Zoho Backstage

                                    Welcome to 2026! If you thought last year was big, buckle up. We’re stepping into this year with a singular focus: unimaginable growth, elite scalability, and performance benchmarks that leave the old ways of event management in the rearview mirror. As
                                  • Cliq on your mobile phone

                                    Some of the employees in my company get their cliq on their mobile phones but it will not let them answer the call. The employee has to go to their laptop to access it. 
                                  • Bulk Delete Messages in Cliq

                                    Isn't it possible to bulk delete messages in Cliq? I have them delivered to me as notifications from another service but most of them need to be deleted as not of value. I get dozens of them per day, and deleting them is already difficult is the "Delete"
                                  • stock movement report by each transaction for each item

                                    Dear Sir we are using zoho inventory for foodstuff and we lack the transaction report which clearly shows movement of an item from Opening balance of the month to Goods received in, Supplier return out, Invoice out, Sales return In, Transfer out and Transfer
                                  • Unable to change Company Logo

                                    Hi Guys, I have an issue where I've uploaded a Company image in Gif format and the logo has now got a black background whereas the logo is supposed to be black not the background. I didn't think it would be an issue so I created a PNG version to upload
                                  • Metadata API Access to Functions

                                    I think it would be incredibly helpful to have api access to every function's code. Our team primarily uses deluge functions to update fields across modules according to business logic. I would like to create a visual dependancy model for our CRM, but
                                  • Historical Sales Info - Blend with Finance Invoice Line Items, Access in CRM and Desk

                                    My company has been using Zoho One since 2021, with sales data going back through 2020. However, we have been in business much longer, and we have historical sales information that we want to have at our fingertips when talking with customers (usually
                                  • Introducing Record Category in CRM: Group options to see record status at a glance.

                                    Release update: Currently available for CN, JP, and AU, CA, Sa, and UAE DCs (all editions); EU, US, and IN (Standard and Professional editions). It will be made available to other DCs by mid-March. Hello everyone, We are pleased to introduce Record Category
                                  • Service disruption in Zoho Cliq (EU Region) – February 9, 2026

                                    Hello everyone, We’d like to inform you about a brief service disruption that affected Zoho Cliq users in the EU region earlier today. The issue has been resolved, and all services are now operating normally. Summary On February 9, 2026, Zoho Cliq experienced
                                  • Spotlight series #26 - Build slides with visual clarity using Diagram

                                    Hello all! The feature in the spotlight this month is Diagram. Let's say you are a part of a project kickoff meeting and your teammate starts explaining the project life cycle like this: "First we ideate, then we create an initial prototype and share
                                  • Client scripts for Zoho Books ?

                                    Good day everyone, I am looking for a way to be able to interact with the Quotes and Invoices as they are being created. Think of it like Zoho client script in Zoho CRM. But for the life of me I dont see a way to do this. The issue with having function
                                  • Ability to move emails between different Shared Mailboxes

                                    Hi Zoho Team and Community, I would like to suggest a feature that would greatly improve the workflow for teams managing multiple Shared Mailboxes. Currently, we often receive emails in the wrong shared mailbox. While we can forward them to the correct
                                  • Crossbeam

                                    Does anyone use Crossbeam with their Zoho CRM? I'm looking for a way to import Crossbeam partner leads into Zoho CRM. If so: - What's your experience been like? - Are you able to automatically import Crossbeam leads > Zoho CRM? How? - What doesn't work
                                  • Access forms within a form

                                    I have multiple forms that I would like to create access to for users within one form. Example: I have forms A, B, C, D. I would like to create a form with the links to forms A, B, C, & D. That way we can send one link and then the user can select the
                                  • WorkDrive issues with Windows Explorer Not Responding

                                    We are using WorkDrive to collaborate on editing video content. We have a lot of files and quite a few are a few gigs. Recently anytime I try and work with the files Explorer freezes for a couple minutes whether it's dragging the files into Premiere or
                                  • Issues with Actions By Zoho Flow

                                    Hi, I have a workflow that fires when a deal reaches a stage. This then sends out a contract for the client to sign. I have connected this up through Actions by Zoho Flow. Unfortunately this fails to send out. I have tracked it down to the date fields.
                                  • Fill Mail Merge document up with subform fields of an Inventory module record being in the Related List

                                    Hi, I try to insert subform fields from an inventory module record being on the Related List of another inventory module record into a Mail Merge template without success. For example: we use ratecards in licensing and this ratecard items are available
                                  • Enhancements for Currencies in Zoho CRM: Automatic exchange rate updates, options to update record exchange rates, and more

                                    The multi-currency feature helps you track currencies region-wise. This can apply to Sales, CTC, or any other currency-related data. You can record amounts in a customer’s local currency, while the CRM automatically converts them to your home currency
                                  • Next Page