Kaizen 215 - Workflow APIs - Part 3

Kaizen 215 - Workflow APIs - Part 3



Welcome back to another week of Kaizen!

Over the last couple of weeks, we’ve joined Zylker Cloud Services as they review and improve their workflows. In Part 1, we discovered and audited their sprawling workflow landscape. In Part 2, we learned how to use the Configuration API to understand valid triggers and actions, preventing errors before they happen.

Now, it is time to take action. Zylker has identified the "VP Alert - High Value Deal" workflow as a prime candidate for an update. It is old, has never run, and its logic might be too narrow. We will also explore how to create a new workflow from scratch to handle a new business requirement.

 STEP 5: Update an Existing Workflow 

From our audit in Step 2, we know that the existing ‘VP Alert - High Value Deal’ workflow (id: 4876876000016390024) hadn’t triggered even once. The original $50,000 threshold missed many valuable deals. Most winning opportunities actually land above $30,000. It has never executed, suggesting the criteria are too strict.

Let us use the Update Workflow Rule API to fix it. We'll change the criteria to trigger for deals greater than or equal to $30,000 and add an additional email notification.

 What you can and cannot update 

When working with the Update Workflow Rule API, not every field in a workflow is open for modification. Think of it like editing an existing automation blueprint. Some foundations are fixed, while others are flexible.

You can update:

  • Name and Description

  • Trigger : You can update triggers, but only within the same trigger type. For example, you can change a Record Action trigger from create to edit, but not from a Record Action trigger to a Score-based trigger. For more details on this, please refer to our detailed help documentation here.

  • Conditions and Criteria : add, remove, or refine them.

  • Actions : add new ones, remove existing ones, or update their configuration.

  • Status : activate or deactivate a workflow rule. 

What cannot be updated

There are a few key restrictions to remember:

  • You cannot change the module associated with the workflow.

  • You cannot switch trigger categories (e.g., from Record Action to Email Trigger).

  • You cannot retain unsupported actions when changing to a trigger that doesn’t support them. For instance, if you change a trigger from Edit to Delete, but keep an Assign Owner action, the update will fail, because “Assign Owner” isn’t valid for Delete triggers.

Updating an existing workflow is not about replacing everything. it is about editing precisely what needs to change.

Here is how to do it:

  • Fetch the workflow details using the Get Workflow Rule API. This gives the full structure,  including condition IDs, action IDs, and trigger details.

  • Identify what needs to change.

In this case, to fix the  “VP Alert - High Value Deal” workflow, we can update the Workflow rule to:

  • lower the threshold to $300,000

  • change the comparator to greater_than. 

To make the workflow more useful, Zylker has also decided to add a few new actions.

But before doing that, the developers needed to confirm which actions are supported for this workflow’s trigger type. That is where last week’s Configuration API comes in handy. Since we already know this is a Record Action trigger (create_or_edit), we can refer to the configuration response we explored in Part 2 to see which actions are valid. 

  {

                "api_name": "create_or_edit",

                "deprecated": false,

                "name": "CreateorEdit",

                "scheduled_actions_supported": true,

                "actions": [

                    "field_updates",

                    "assign_owner",

                    "add_tags",

                    "remove_tags",

                    "email_notifications",

                    "tasks",

                    "create_record",

                    "create_connected_record",

                    "add_meeting",

                    "webhooks",

                    "functions",

                    "circuits",

                    "flow"

                ]

},

 

The response clearly shows that email notifications, field updates, and tags are all supported for this trigger type. With that confidence, in addition to updating the condition, we can also add a 'Priority' tag to those records that trigger the Workflow. This makes the workflow more visible and actionable across the sales hierarchy.

Sample Request:

PUT {{api-domain}}/crm/v8/settings/automation/workflow_rules/4876876000016390024

{

    "workflow_rules": [

        {

            "description": "Notify sales leadership and track strategic opportunities",

            "name": "VP Alert - High Value Deal.",

            "conditions": [

                {

                    "sequence_number": 1,

                    "criteria_details": {

                        "criteria": {

                            "group_operator": "AND",

                            "group": [

                                {

                                    "comparator": "greater_than", // change in comparator operator

                                    "field": {

                                        "api_name": "Amount"

                                    },

                                    "value": "300000"   // Lowered threshold

                                },

                                {

                                    "comparator": "equal",

                                    "field": {

                                        "api_name": "Stage"

                                    },

                                    "value": "Negotiation/Review"

                                }

                            ]

                        }

                    },

                    "instant_actions": {

                        "actions": [

                            {

                                "type": "add_tags",

                                "module": "Deals",

                                "details": {

                                    "tags": [

                                        {

                                            "name": "Priority"

                                        }

                                    ],

                                    "overwrite": true

                                }

                            }

                        ]

                    },

                    "id": "4876876000016390025" // id of the condition to be updated

                }

            ]

        }

    ]

}

 

After this update, the workflow now triggers for any deal worth more than $300,000 in the Negotiation/Review stage. Apart from sending the email notifications and adding the follow up task, it also tags these deals as Priority.

 Edit vs Add: 

To edit an existing condition or action, include its existing id in your update payload. Zoho CRM will recognize it as an update to that object.

To add a new condition or action, simply omit the id. CRM treats any object without an ID as a new addition.

 STEP 6: Create a new Workflow Rule 

With the VP Alert - High Value Deal workflow now fixed and performing as expected, Zylker’s sales team quickly began to see results.
But their sales team noticed that deals often stall after proposals are sent, with no systematic follow-up. Zylker has hence refined the requirements for a new Workflow.

They want to automatically trigger follow-up actions when a high-value deal (above ₹30,000) is marked “Closed Lost” due to pricing reasons. This workflow must ensure that every lost opportunity is reviewed, tagged, and re-engaged after a cooling-off period. To achieve this, they want to create a workflow to be triggered whenever a deal’s Stage is updated to Closed Lost. It must perform the following actions:

  • Add tags Lost due to Pricing and Re-engagement Pending.

  • Send an email alert to the Sales team, with the details of the failed Deal, so they can look into the reasons.

  • After 30 business days, automatically create another “Lost Deal - Feedback” task to remind the owner to re-contact the customer for feedback, and for future opportunities. 

Before proceeding, Zylker makes an API call to the Workflow Configuration endpoint. This ensures that their chosen trigger type and actions are supported. From the response snippet below, it is clear that a field_update trigger supports scheduled actions and the required action types.

  {

                "api_name": "field_update",

                "deprecated": false,

                "name": "FieldUpdate",

                "scheduled_actions_supported": true,

                "actions": [

                    "field_updates",

                    "assign_owner",

                    "add_tags",

                    "remove_tags",

                    "email_notifications",

                    "tasks",

                    "create_record",

                    "create_connected_record",

                    "add_meeting",

                    "webhooks",

                    "functions",

                    "circuits",

                    "flow"

                ]

}

 

With these details validated, we can now move on to adding a new workflow for Zylker using the Create Workflow Rule API request.

Understanding the input JSON structure 

Every workflow definition follows the same hierarchy - defining when the rule runs, what conditions it checks, and which actions it performs.

The top-level input object contains a workflow_rules array. You must include just one workflow rule object per request. Each workflow rule defines its name, trigger type, and one or more condition blocks, each with its own criteria and actions.

Here is a breakdown of what is inside a single workflow rule:

{

  "workflow_rules": [

    {

      "name": "VP Alert - High Value Deal.",   //name of the workflow rule

      "description": "Notify leadership when high-value deals are lost due to pricing.",

      "module": { "api_name": "Deals" },   //module to which the workflow applies

      "execute_when": { ... },         //trigger configuration (e.g., on record edit, field update, etc.)

      "conditions": [

        {

          "sequence_number": 1,          // order of execution. this is the first condition

          "criteria_details": { ... },           // condition logic (criteria group)

          "instant_actions": { "actions": [ ... ] },  //instant actions executed instantly

          cheduled_actions": [              // schedules actions executed after a delay

            {

                      "execute_after": { ... },              // delay period for the scheduled action

                        "actions": [ ... ]

            }

          ]

        },

        {

          "sequence_number": 2,                      // second condition

          "criteria_details": { ... },

          "instant_actions": { "actions": [ ... ] }

        }

      ]

    }

  ]

}




Associative vs. Non-Associative Actions 

Every workflow rule performs one or more actions like sending an email, creating a task, or updating a field, etc. These actions fall into two broad categories: associative and non-associative.

Type

Description

Example Actions

Non- Associative Actions

These are defined inside the workflow rule itself. They do not need to exist beforehand. You can configure their details directly within the workflow payload.

Create record, schedule a call, add a meeting, convert records, social actions, create record on email received, assign owner,

Associative Actions

These are reusable actions created separately in CRM and referenced by their IDs. They can be used across multiple workflows and other automation tools.

Field updates, Email notifications, tasks, Webhooks, Add/Remove tags

 

When you create or update a workflow via API, the associative actions require you to pass their existing action IDs. These IDs can be fetched using the corresponding Actions APIs : Field Updates, Email Notifications, Webhooks, and Tasks. In the coming weeks of Kaizen, we will take a closer look at each of these Actions APIs. We will see how to create, manage, and delete them within your workflow automation strategy.

Sample Request:

POST {{api-domain}}/crm/v8/settings/automation/workflow_rules

{

    "workflow_rules": [

        {

            "execute_when": {

                "details": {

                    "trigger_module": {

                        "api_name": "Deals",

                        "id": "4876876000000002181"

                    },

                    "criteria": {

                        "comparator": "equal",

                        "field": {

                            "api_name": "Stage",

                            "id": "4876876000000002565"

                        },

                        "type": "value",

                        "value": "Closed Lost"

                    },

                    "repeat": false,

                    "match_all": false

                },

                "type": "field_update"

            },

            "module": {

                "api_name": "Deals",

                "id": "4876876000000002181"

            },

            "description": "Triggers tasks, tags, and follow-up reminders for high-value deals lost due to pricing",

            "name": "Lost Deal due to Pricing - Follow Up",

            "conditions": [

                {

                    "sequence_number": 1,

                    "instant_actions": {

                        "actions": [

                            {

                                "name": "Lost Deal - Feedback",

                                "id": "4876876000016794047",

                                "type": "tasks"

                            },

                            {

                                "details": {

                                    "module": {

                                        "api_name": "Deals",

                                        "id": "4876876000000002181"

                                    },

                                    "over_write": false,

                                    "tags": [

                                        {

                                            "name": "Lost due to Pricing",

                                            "id": "4876876000016794071",

                                            "color_code": "#658BA8"

                                        },

                                        {

                                            "name": "Re-engagement pending",

                                            "id": "4876876000016794075",

                                            "color_code": "#879BFC"

                                        }

                                    ]

                                },

                                "type": "add_tags"

                            },

                            {

                                "name": "Deal Lost Alert",

                                "id": "4876876000016794062",

                                "type": "email_notifications"

                            }

                        ]

                    },

                    "scheduled_actions": [

                        {

                            "execute_after": {

                                "period": "business_days",

                                "unit": 30

                            },

                            "actions": [

                                {

                                    "name": "Lost Deal - Feedback",

                                    "id": "4876876000016794047",

                                    "type": "tasks"

                                }

                            ]

                        }

                    ],

                    "criteria_details": {

                        "criteria": {

                            "group_operator": "AND",

                            "group": [

                                {

                                    "comparator": "greater_equal",

                                    "field": {

                                        "api_name": "Amount",

                                        "id": "4876876000000002557"

                                    },

                                    "type": "value",

                                    "value": "30000"

                                },

                                {

                                    "comparator": "equal",

                                    "field": {

                                        "api_name": "Reason_For_Loss__s",

                                        "id": "4876876000002440001"

                                    },

                                    "type": "value",

                                    "value": "Price"

                                }

                            ]

                        }

                    }

                }

            ]

        }

    ]

}

 

The execute_when defines when the workflow should fire.

  • type = field_update means this rule runs when a field’s value changes.

  • criteria : Stage = Closed Lost so the rule triggers whenever the Stage field is updated to Closed Lost.

  • repeat = false ensures it will not trigger multiple times for the same record. 

In simple terms: “Whenever a deal is marked as Closed Lost, run this workflow.” The criteria_details section refines the trigger. The workflow only runs when the Amount ≥ ₹30,000 AND Reason for Loss = Price.

The instant_actions section inside the conditions array has the actions to be executed immediately when the criteria are met.

  • Add Tags : labels the record for easy filtering and reporting.

  • Send Email Alert : notifies the sales team instantly about the lost deal.

The scheduled_actions defines what happens after some time has passed. In this case, after 30 business days. Here, the workflow automatically creates a “Lost Deal - Feedback” task, reminding the deal owner to follow up with the customer to get feedback, and for future opportunities.

The criteria_details defines which records the workflow applies to. In this case, the rule applies to the records that satisfy the following conditions:
  1. The Amount is greater than or equal to ₹30,000, and  

  2. The Reason for Loss is “Price.”  

By combining these elements, this workflow achieves a full closed-loop follow-up system.

Conclusion:  

Zylker’s updated and new workflows make their automation smarter and more responsive. They are now able to spot key deals and ensure lost opportunities are revisited.  

And this is just the beginning. There are countless use cases you can build with workflows. We have included many examples in our Postman collection. Please check them out to get more out of the Workflow APIs. If you have a unique scenario you would like us to address, or a specific automation challenge you are facing, please let us know! We will address them in the upcoming weeks.


We hope you are now well on your way to mastering Workflow APIs. Share your thoughts in the comments or write to us at support@zohocrm.com.

Additional Reading:

  1. Workflow APIs - Part 1 - Auditing Workflows
  2. Workflow APIs - Part 2 - Find out what actions and triggers are supported for each module



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                                    Anyone have a workaround for this? Zoho really needs to hire new designers - templates are terrible. A custom template has been created, but every time we try to use it, it strips out all the CSS from the head.  IE, we'll define the styles right in the <head> (simple example below) and everything gets stripped (initially, it saves fine, but when you browse away and come back to the template, all the custom css is removed). <style type="text/css"> .footerContent a{display:block !important;} </style>
                                  • Stock Quotes/Spreadsheet

                                    It would be nice if we could download security and mutual fund prices from Yahoo Finance (or?) in order to maintain an up to date investment portfolio on Zoho. Any chance?
                                  • link to any Belgian bookkeeping software?

                                    Hello, Does anyone on this Forum can help me with the question whether the ZOHO CRM (Invoices) or ZOHO Book can be linked to software that is used for Belgian Bookkeeping/accountancy? By linking, I mean either with the help of a middleware program or either by the ability to export the custom made reports as CSV-files... If someone has an experience with online CRM-Accountancy in Belgium, with ZOHO (or other), it would be great to read it... Thank you
                                  • marketing automation

                                    wants to know about the zoho marketing automation
                                  • Problems with email templates (HTML - Outlook)

                                    Hi there, I've been trying to create a newsletter from the template "Business 4". Everything looks great in the preview, but when I send it to my Outlook inbox, the layout doesn't seems to stick. More particularly: - The line-height is way more reduced, even though I used the line-height tool from the template - Columns but they are sometimes misaligned - Font size is not always the one I've selected. Could you help? Thanks!
                                  • How to create a drop down menu in Zoho Sheets

                                    I am trying to find out, how do I create a drop down option in Zoho sheet. I tried Data--> Data Validation --> Criteria --> Text  --> Contains. But that is not working, is there any other way to do it.  Thanks in Advance.
                                  • Introducing Keyboard Shortcuts for Zoho CRM

                                    Dear Customers, We're happy to introduce keyboard shortcuts for Zoho CRM features! Until now, you might have been navigating to modules manually using the mouse, and at times, it could be tedious, especially when you had to search for specific modules
                                  • Zoho CRM's custom views are now deployable from sandboxes

                                    This feature is now available for users in the AU, JP, and CN DCs. This feature is now available for users in CA and SA DCs. New update: This feature is now available for users in all DCs. Hello everyone, We're excited to announce that you can now deploy
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