Holiday email tip - A starter kit to craft your Christmas emails

We can almost hear the Jingle Bells ringing as the Christmas season is fast approaching. Hence it's the right time to jot down ideas to put a smile on your customer's face through a creative Christmas email marketing strategy.

Since your customers are all ready to plan for their Christmas Eve, all you have to do now is to design the right email strategy to join them for the Christmas Season. Here are a few tips and tricks that will help you boost the Christmassy mood of your audience for 2021.

1) Analyze Christmas campaign report of 2020

Track all the key metrics of your previous year's Christmas Campaigns. This will help you understand what campaign strategies, subject lines, deals, CTA's, etc, worked and what failed. You can also prevent the repetition of last year's mistakes and in turn design a better-performing email campaign for this year.

Tip

Check out the key email marketing metrics highlighted in the image below that you can start tracking.

2) Understand your customer preference

The type of Christmas Campaign that a customer wants to receive will vary from one person to another. Some might want to receive a special holiday season edition of the newsletter; others may just want to receive information about the latest deals and offers. So, such diversity in preferences should be taken care of while designing your Christmas email campaign.

Tip

Discover the Christmas Campaign preferences of your customers by setting up a Topic Management structure for your brand, so that you can start sending relevant campaigns that your customers are looking forward to indulging in.

3) Plan your pre-christmas deals & offers

"Early bird gets the worm"

This proverb best suits your Christmas Campaign planning.One of the most important factors that can impact the performance of your email campaign is timing.

After the Halloween Celebration week, most of your customers will start thinking about the Christmas season during early November. So, you can start by sending out pre-christmas deals & offers.

Tip

You can catch your customers' attention and keep them engaged by sending out a series of deals and festive offers campaigns on a regular basis.

For example, you can send a 50% discount coupon as Christmas countdown before 50 days of Christmas and follow up with other deals as Christmas approaches

4) Automate your Christmas Campaign

The last but the most important step that should be taken care of after setting up your email marketing strategy for Christmas is to stay "consistent". Because even the best campaign plan fails to perform due to lack of consistent and regular follow up actions.

Tip

Automation is the key to consistency for busy marketers. So, plan, customize, activate, and automate your entire 2021 Christmas Campaign with workflows.

We hope you found this informative! If you are interested to gather additional tips and tricks to boost your holiday campaign, then do check out our other holiday email tips.

Happy email marketing!

Thanks & Regards

Vinaya.M

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