Zoho Backstage provides multiple tools to help you promote your event and reach potential attendees.

You can:

• Publish a branded event website to showcase event details, speakers, agenda, sponsors, exhibitors, and registration options.
• Share your event across social media platforms using built-in social sharing options.
• Promote your event on external websites and blogs using embeddable widgets and banner assets.
• Send automated and scheduled email campaigns to attendees, prospects, speakers, sponsors, exhibitors, and other event participants.

Yes. You can create and schedule up to 10 email campaigns per event, including any default scheduled email campaigns provided by Zoho Backstage.

You can customize the content of scheduled emails, including the subject line and message body. However, the overall email template layout and design cannot be modified.

Yes. Default scheduled email campaigns can be customized to match your event requirements. You can modify the email subject, message content, and other supported fields before sending them.

Yes. Default scheduled email campaigns can be removed if they are not required for your event communication strategy.

Zoho Backstage does not currently provide direct integrations with third-party email marketing platforms for scheduled event emails.

Scheduled emails are designed to work across most modern email clients. For email clients that do not support HTML content, a plain-text version of the email is automatically provided.

No. Scheduled emails can only be sent to supported participant groups within your event, such as attendees, prospects, speakers, sponsors, exhibitors, or other event-related audiences available in Zoho Backstage.

No. While Zoho Backstage does not provide traditional email open tracking, you can use the Search Email History feature to search for a participant and review the emails that have been sent to them, along with their delivery details.

12. Can I identify which purchases were made through affiliates?

Using authenticated business domains helps improve email deliverability and reduces the likelihood of messages being flagged as spam.

We recommend using an email address associated with your organization’s domain and authenticating that domain before sending event communications. Configuring email authentication records such as SPF and DKIM helps improve email deliverability, reduces the likelihood of messages being marked as spam, and ensures that emails sent from Zoho Backstage are trusted by recipient mail providers.

If an unsupported sender domain is used, Zoho Backstage may use a default Zoho Backstage email address to ensure event emails continue to be delivered successfully.