Segment Criteria - Online Help | Zoho Campaigns

Segment Criteria

Whenever you create a segment in Zoho Campaigns, you might've wondered how to best use the extensive number of criteria present and what they actually mean. The below series of tables will explain the meaning behind each criteria present in the segment. When creating a segment, you'll first choose a criteria and then a modifier.
 
You can segregate contacts:
  • Using custom field data to have a segment based on a specific custom field.
  • Using campaign-related activities, such as opens and clicks.
  • Using integration-related fields which will appear when you integrate apps like Zoho CRM, and many other fields.

What are criteria and modifier  

Criteria, in a segment, is the complete line consisting of a field, modifier and a value. For instance, Contact Email contains any of '@gmail.com' is a single criteria.
 
Modifier is the additional filter you apply for a field. You can choose the modifier after choosing the desired criteria. Some of the modifiers include is equal to any of, is not equal to any of, contains any of, etc.
 
The general format to set a simple criteria is: Field > Modifier > Value.
 
First, you'll choose the field or criteria, then the modifier and finally the value. In some cases you can choose a value and in other cases you need to type the value. This depends on the field or criteria you're choosing. For further information on the building blocks of a segment, you can refer to this documentation.
 
Info
You Should Know:
  • You can have a maximum of 10 groups in a segment.
  • You can have a maximum of 50 criteria in the entire segment.
 
Notes
Note: Depending on the criteria you choose, the segment can either be categorized as Basic segmentation (available in Standard plan) or Advanced segmentation (available in Professional plan).
 
Please check here to understand the difference between the two, as depending on your current plan and the criteria with which you need to create a segment, you would have to upgrade to the Professional plan.

Fields and their explanations  

Below tables will list out each field that is currently available for selection when you create a segment. They are segregated into different categories depending on where you can use them.

How to read the table  

The table will have three columns namely Field Name, Explanation, and List of Modifiers.
  1. Field Name - is the name of the criteria.
  2. Explanation - gives a simple meaning of that criteria along with an example.
  3. List of Modifiers - shows the list of modifiers that can be used for a particular criteria.
Notes
Notes:
  • Some fields will have a secondary field/condition that you need to choose.
  • Some modifiers for date-based fields will prompt you to choose an unit in addition to specifying a value. The unit will be days, weeks, months.

 

Contact Attributes

This table contains fields you will find when creating contacts and also additional related fields. Custom fields you create for contacts will also be listed here, and the modifiers available for them depends on their data type.

Field NameExplanationList of Modifiers
Contact EmailThe primary email address used to communicate with an individual.
Example: patricia.b@zylker.com 		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
First NameThe given name of an individual, usually used before their surname.
Example: John
Last NameThe family name or surname of an individual.
Example: Doe
Company NameThe name of the organization where an individual is employed.
Example: Tech Innovators Inc.
Phone NumberThe primary contact telephone number for an individual.
Example: +1-800-555-1234		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Street AddressThe specific location of an individual's residence or business.
Example: 123 Elm Street
CityThe city where the individual resides or works.
Example: Springfield
StateThe state or province where the individual resides or works.
Example: California
Zip CodeThe code used for mail delivery in a specific area.
Example: 90210		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
CountryThe nation where the individual resides or works.
Example: United States
Website URLThe web address of an individual's or organization's website accessed using internet.
Example: www.example.com
Created TimeThe time at which a contact has been created.• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
Last Modified TimeThe last time when there were any changes made to a contact.
Opt-in StatusAn individual's consent to receive marketing communications or participate in a program.
Example: Yes (if they have opted in)		• has agreed
• hasn't agreed
• is empty
• isn't empty
• is empty or false
TitleA formal designation of an individual's position or honorific.
Example: Dr., Mr., Ms., Mrs.		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Job TitleThe official designation of an individual's role within an organization.
Example: Software Engineer		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Secondary Email AddressAn additional email address used for communication with an individual. Example: johndoe.secondary@example.com• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
MobileThe individual's personal or business cell phone number.
Example: +1-555-987-6543		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
X HandleThe username used by an individual on the social media platform X (formerly known as Twitter).
Example: @john_doe
Facebook HandleThe username or profile name used by an individual on Facebook.
Example: facebook.com/john.doe
LinkedIn HandleThe username or profile name used by an individual on LinkedIn.
Example: linkedin.com/in/johndoe
Contact SourceThe source from which a contact was added into your Zoho Campaigns organization.• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Is ConvertedTo understand whether a prospect has been converted into a contact or not.• is true
• is false
• is empty
• isn't empty
• is empty or false
IP AddressA unique string of numbers separated by periods or colons that identifies each computer using the Internet Protocol to communicate over a network.
Example: 192.168.1.1		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Inferred CountryCountry found by reverse IP lookup of the contact’s first recorded web visit.
Agreed to Privacy Policy and TermsConfirms whether an individual has accepted the privacy policy and terms of service.
Example: Yes		• has agreed
• hasn't agreed
• is empty
• isn't empty
• is empty or false
Imported From FileTo understand whether a contact has been imported from a particular file• is equal to any of
• is not equal to any of
Inferred City from IPThe city inferred from the user's IP address.
Example: San Francisco		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Inferred State Region from IPThe state or region inferred from the user's IP address.
Example: California
Subscription TypeSubscription type of a contact, which you can choose to segment your contacts.

Example: Marketing, Non-Marketing, Unsubscribed		• is equal to any of
• is not equal to any of
Contacts Added byThe user who has added or created a contact.• is equal to any of
• is not equal to any of
• is empty
• isn't empty

Account Attributes

This table comprises account-related fields (CRM) that will be useful for you to segment on, particularly when you want to have CRM-related data segmentation.

Field NameExplanationList of Modifiers
IndustryThe sector or market in which an individual or company operates.
Example: Information Technology		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
RatingAn evaluation score given to a lead, account, or contact based on specific criteria.
Example: A+, B, C
Account TypeThe classification of an account based on its relationship or characteristics.
Example: Customer, Partner, Prospect
Account NameThe official name of a company or organization.
Example: ABC Corporation		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Annual RevenueThe total income generated by a company in a year.
Example: $5 million		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Number of EmployeesThe total count of individuals employed by a company.
Example: 200 employees
SIC CodeStandard Industrial Classification code of the lead’s company. Can be set manually or programatically.• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
WebsiteThe official web address of a company or organization.
Example: www.abc-corporation.com
Account OwnerThe individual responsible for managing a specific account within a company.
Example: Jane Smith		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Company SizeThe size of the company.
Example: Small, Mid, Enterprise

Associations

By using the fields under this category, you can segment contacts based on the lists, segments, workflows, and tags.

Field NameExplanationList of Modifiers
List AssociatedLists that are associated or not associated to contacts
Example: Newsletter List		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Tag AssignedTags that are assigned or unassigned to contacts.
Example: Hot Contacts, Cold Contacts
Workflow AssociatedWorkflows that are associated or not associated to contacts.
Example: Auto-email Send
Segment AssociatedSegments that are associated or not associated to contacts.
Example: Gmail Contacts

Topics

In this category, you can find and segment contacts that are subscribed to or yet to subscribe to specific topics.

Field NameExplanationList of Modifiers
Subscribed TopicsTo know the contacts that are subscribed to specific topics• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Unsubscribed TopicsTo know if the contacts are not subscribed to specific topics

Email Engagements

By making use of the various, targeted fields related to email campaigns and engagements around them, you can do an ultra-granular level segmentation.

Field NameExplanationList of Modifiers
Email ActivityUse this field to segment contacts based on email activities such as if email campaign is received, opened, clicked, replied, and so on. An additional modifier has to be selected.• has been received
• hasn't been received
• has been opened
• hasn't been opened
• has clicked any link
• hasn't clicked any link
• has replied
• hasn't replied
Email Campaign ReceivedIndicates whether a contact received an email campaign.
Example: New Email Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Total Number of Emails SentThe cumulative count of emails sent to a contact.
Example: 50 emails		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Total Number of Emails OpenedThe total count of emails opened by a contact.
Example: 30 emails opened
Total Number of Emails ClickedThe total count of emails clicked by a contact.
Example: 10 emails clicked
Total Number of Emails Replied toThe total count of emails replied to by a contact.
Example: 5 emails replied to
First Email Campaign SentThe first email campaign sent to a contact.
Example: Welcome Email Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
First Email Campaign OpenedThe first email campaign opened by a contact.
Example: Welcome Email Campaign
First Email Campaign ClickedThe first email campaign clicked by a contact.
Example: Welcome Email Campaign
First Email Campaign Replied toThe first email campaign replied to by a contact.
Example: Welcome Email Campaign
Latest Email Campaign SentThe most recent email campaign sent to a contact.
Example: Summer Sale Email Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Latest Email Campaign OpenedThe most recent email campaign opened by a contact.
Example: Summer Sale Email Campaign
Latest Email Campaign ClickedThe most recent email campaign clicked by a contact.
Example: Summer Sale Email Campaign
Latest Email Campaign Replied toThe most recent email campaign replied to by a contact.
Example: Summer Sale Email Campaign
First Email Sent DateThe date when the first email was sent to a contact.
Example: January 1, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
First Email Opened DateThe date when the first email was opened by a contact.
Example: January 2, 2024
First Email Clicked DateThe date when the first email was clicked by a contact.
Example: January 3, 2024
First Email Response DateThe date when the first email was responded to by a contact.
Example: January 4, 2024
Latest Email Sent DateThe date when the latest email was sent to a contact.
Example: June 10, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
Latest Email Opened DateThe date when the latest email was opened by a contact.
Example: June 11, 2024
Latest Email Clicked DateThe date when the latest email was clicked by a contact.
Example: June 12, 2024
Latest Email Response DateThe date when the latest email was responded to by a contact.
Example: June 13, 2024

SMS Engagements

By making use of the various, targeted fields related to SMS campaigns and engagements around them, you can do an super-granular level segmentation.

Field NameExplanationList of Modifiers
SMS ActivityUse this field to segment contacts based on SMS activities such as if SMS campaign is received, opened, clicked, replied, and so on. An additional modifier has to be selected.• has been received
• hasn't been received
• has been opened
• hasn't been opened
• has clicked any link
• hasn't clicked any link
• has replied
• hasn't replied
SMS Campaign ReceivedIndicates whether a contact received an SMS campaign.
Example: New SMS Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Total Number of SMSes DeliveredThe cumulative count of SMS messages delivered to a contact.
Example: 20 SMSes delivered		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Total Number of SMSes ClickedThe total count of SMS messages clicked by a contact.
Example: 5 SMSes clicked
First SMS Delivered DateThe date when the first SMS message was delivered to a contact.
Example: February 1, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
First SMS Clicked DateThe date when the first SMS message was clicked by a contact.
Example: February 2, 2024
Latest SMS Delivered DateThe date when the latest SMS message was delivered to a contact.
Example: June 1, 2024
Latest SMS Clicked DateThe date when the latest SMS message was clicked by a contact.
Example: June 2, 2024
First SMS Campaign DeliveredThe first SMS marketing campaign successfully delivered to a contact.
Example: Welcome Offer SMS Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
First SMS Campaign ClickedThe first SMS marketing campaign clicked by a contact.
Example: Welcome Offer SMS Campaign
Latest SMS Campaign DeliveredThe most recent SMS marketing campaign successfully delivered to a contact.
Example: Spring Sale SMS Campaign
Latest SMS Campaign ClickedThe most recent SMS marketing campaign clicked by a contact.
Example: Spring Sale SMS Campaign

Deal Attributes  

This table comprises deal-related fields (CRM) that will be useful for you to segment on, particularly when you want to have CRM-related data segmentation.

Field NameExplanationList of Modifiers
Number of Associated DealsThe count of sales deals or opportunities associated with a contact.
Example: 3 deals		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Deal NameThe title or name of a sales deal or opportunity.
Example: Q1 Software Purchase		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Deal AmountThe monetary value of a sales deal or opportunity.
Example: $50,000		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Deal Closing DateThe date when a sales deal is expected to be or was closed.
Example: March 31, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
Deal TypeThe category or nature of a sales deal.
Example: New Business, Renewal		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Total Expected RevenueThe anticipated revenue from a sales deal or all deals combined.
Example: $200,000		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Deal StageThe current phase of a sales deal in the sales pipeline.
Example: Closed Won		• is equal to any of
• is not equal to any of
• contains any of
• doesn't contains any of
• starts with any of
• ends with any of
• is empty
• isn't empty
Deal Closing ProbabilityThe likelihood that a sales deal will be successfully closed, usually represented as a percentage.
Example: 75%
Deal OwnerThe salesperson or team responsible for managing a sales deal.
Example: Sarah Johnson		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Deal SourceSource of the deal, or where this deal came from• is equal to any of
• is not equal to any of
First Closed Won Deal SizeThe value of the first deal that was successfully closed as won.
Example: $10,000		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Latest Closed Won Deal SizeThe value of the most recent deal that was successfully closed as won.
Example: $25,000
First Deal Closed Won DateThe date when the first deal was successfully closed as won.
Example: March 1, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
Latest Deal Closed Won DateThe date when the most recent deal was successfully closed as won.
Example: June 5, 2024
Days to Close First DealThe number of days it took to close the first deal.
Example: 30 days		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Days to Close Latest DealThe number of days it took to close the most recent deal.
Example: 45 days
Average Days to CloseThe average number of days it takes to close deals.
Example: 35 days
Total RevenueThe total revenue of a deal.
Example: $10,999

Form Attributes  

Use the field present under this category to segment contacts based on the form submission activity.

Field NameExplanationList of Modifiers
Form SubmittedTo check whether a contact has submitted a signup form
Example: 3 deals		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty

Event Attributes  

You can use the fields in this category to segment contacts based on event-related activities. If you integrated apps like Zoho Backstage, this will be useful.

Field NameExplanationList of Modifiers
Events RegisteredIndicates to which event the contacts have registered.
Example: Live Action Period Drama		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty
Events AttendedIndicates to which event the contacts have attended.
Example: Live Action Period Drama		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty

Webinar Attributes  

You can use the fields in this category to segment contacts based on event-related activities. If you integrated apps like Zoho Webinar or GoToWebinar, this will be useful.

Field NameExplanationList of Modifiers
Webinars RegisteredIndicates to which webinar the contacts have registered.
Example: Effects of Climate Change		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty
Webinars AttendedIndicates to which webinar the contacts have attended.
Example: Effects of Climate Change		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty

E-Commerce Attributes  

Using the fields under this group, you can segment your contacts based on e-commerce data and activities. Ensure you integrate e-commerce apps like Shopify, Zoho Commerce, or Woo Commerce.

Field NameExplanationList of Modifiers
Purchased ProductIndicates the products purchased by a contact.
Example: Computer		• is equal to any of
• isn't equal to any of
• is empty
• isn't empty
Purchased Product with VariantIndicates the products with a variant purchased by a contact.
Example: Printed T-Shirts
Hasn't Purchased ProductIndicates the products not purchased by a contact.
Example: Keyboard
Hasn't Purchased Product with VariantIndicates the products with a variant not purchased by a contact.
Example: Wireless Keyboard
Abandoned Product in CartIndicates the products in a contact's cart that are not going to be purchased.
Example: Water Bottle
Number of Orders PlacedThe total count of orders a contact has placed.
Example: 10 orders		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Number of Products OrderedThe total count of products a contact has ordered.
Example: 15 products
Total SpentThe total amount of money a contact has spent on orders.
Example: $1,000
Average Order ValueThe average monetary value of a contact's orders.
Example: $100 per order
Purchased DateThe date when a product was purchased by a contact.
Example: May 1, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
Hasn't Purchased DateThe date when a product was not purchased by a contact (if tracked).
Example: April 1, 2024
Order DateThe date when an order was placed.
Example: May 1, 2024
Last Order OnThe date when the most recent order was placed by a contact.
Example: June 12, 2024
Amount Spent per OrderThe average monetary amount spent by a contact on each order.
Example: $75 per order		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty

WhatsApp Attributes  

By making use of the various, targeted fields related to WhatsApp campaigns and engagements around them, you can do an super-granular level segmentation.

Field NameExplanationList of Modifiers
WhatsApp ActivityUse this field to segment contacts based on WhatsApp activities such as if WhatsApp campaign is opened, clicked, replied, and so on. An additional modifier has to be selected.• has been received
• hasn't been received
• has been read
• hasn't been read
• has clicked any link
• hasn't clicked any link
• has replied
• hasn't replied
WhatsApp Campaign ReceivedIndicates whether a contact received a WhatsApp campaign.
Example: New Year Offer!		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
Total Number of WhatsApp Campaigns DeliveredThe cumulative count of WhatsApp marketing campaigns successfully delivered to a contact.
Example: 10 campaigns		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Total Number of WhatsApp Campaigns ClickedThe total count of WhatsApp marketing campaigns clicked by a contact.
Example: 3 campaigns
First WhatsApp Campaign Delivered DateThe date when the first WhatsApp marketing campaign was successfully delivered to a contact.
Example: January 15, 2024		• is on
• isn't on
• is today
• was yesterday
• is in this week
• was in last week
• is in this month
• was in last month
• was in last quarter
• is in this year
• was before
• is after
• is between
• isn't between
• was more than
• was less than
• was exactly on
• wasn't exactly on
• was on or after
• was on or before
• was till yesterday
• is empty
• isn't empty
First WhatsApp Campaign Clicked DateThe date when the first WhatsApp marketing campaign was clicked by a contact.
Example: January 16, 2024
Latest WhatsApp Campaign Delivered DateThe date when the most recent WhatsApp marketing campaign was successfully delivered to a contact.
Example: June 10, 2024
Latest WhatsApp Campaign Clicked DateThe date when the most recent WhatsApp marketing campaign was clicked by a contact.
Example: June 11, 2024
First WhatsApp Campaign DeliveredThe first WhatsApp marketing campaign successfully delivered to a contact.
Example: Welcome Offer WhatsApp Campaign		• is equal to any of
• is not equal to any of
• is empty
• isn't empty
First WhatsApp Campaign ClickedThe first WhatsAPp marketing campaign clicked by a contact.
Example: Welcome Offer WhatsApp Campaign
Latest WhatsApp Campaign DeliveredThe most recent WhatsApp marketing campaign successfully delivered to a contact.
Example: Spring Sale WhatsApp Campaign
Latest WhatsApp Campaign ClickedThe most recent WhatsApp marketing campaign clicked by a contact.
Example: Spring Sale WhatsApp Campaign

Workflow Attributes  

By using the field present in this category, you can segment contacts based on the number of days they were present in a workflow before exiting it.

Field NameExplanationList of Modifiers
Number of Days in WorkflowThe total number of days a contact has been part of a specific customer workflow or automation workflow. An additional modifier has to be selected.
Example: 45 days		• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty

Scoring Attributes  

This section is mainly useful when you want to segment contacts based on the contact scoring feature of Zoho Campaigns.

Field NameExplanationList of Modifiers
Total ScoreThe total score for a contact• is equal to
• isn't equal to
• less than
• less than or equal to
• greater than
• greater than or equal to
• is between
• is empty
• isn't empty
Contact Fit ScoreThe fit score for a contact
Engagement ScoreThe total engagement score of a contact
Email Engagement ScoreEngagement score of email-related activities
SMS Engagement ScoreEngagement score of SMS-related activities
WhatsApp Engagement ScoreEngagement score of WhatsApp-related activities