Email Deliverability
Will adding the sender address to the address book help email delivery?
Yes. Adding the sender address to the address book or contacts of recipients' mail clients increases trust in your email, which can help your emails land in the recipient's inbox. You can use our vCard merge tag to facilitate this.Will adding the sender domain to the safe senders list help email delivery?
Yes. Adding the sender's domain to contacts helps improve email delivery by allowing emails to bypass spam filters, reducing the chances of being blocked or sent to junk folders, especially on strict mail servers.Will IP address whitelisting help email delivery?
Yes. IP address whitelisting helps improve email delivery by allowing emails to bypass spam filters, reducing the chances of being blocked or sent to junk folders, especially on strict mail servers.What does IP address whitelisting mean?
IP address whitelisting in email marketing means adding a sender’s IP address to a recipient’s approved list, allowing emails from that IP to bypass spam filters. It helps ensure reliable delivery, especially to corporate or strict email servers, and ...When I have multiple dedicated IP addresses, which IP address will be used to send my emails?
Zoho Campaigns has an automated system in place that checks and assigns dedicated IP addresses randomly when you have multiple dedicated IPs assigned to your organization.Will the sender IP address reputation also impact email delivery?
Yes. IP reputation is a significant factor that affects email deliverability. A poor IP reputation, often due to spam complaints or high bounce rates, can lead to emails being blocked or sent to spam folders. Maintaining a good IP reputation helps ...How are shared IP addresses allocated to my organization?
Based on your email sending practices and volumes, your account is automatically assigned to a mail group from the backend.How can I ensure that my emails are sent from a reputed IP address?
You can check the email header file to find IP address details, which can be used in IP reputation-monitoring tools to determine the current reputation.What are the requirements to get a dedicated IP address enabled for my organization?
You need to send a minimum of 2,000–3,000 emails per day and 35,000–50,000 emails per week. This helps you meet the minimum email sending volume requirement for a dedicated IP address.Can I have multiple dedicated IP addresses assigned to my organization?
Yes. You can have multiple dedicated IPs assigned to your Zoho Campaigns account. You can contact us at support@zohocampaigns.com for further information.How can I find the reputation of my dedicated IP address?
You can search online for IP address reputation monitoring tools and enter your domain name or IP address to check the current reputation. Some of the tools that you could refer to include Google Postmaster Tools for Gmail users, Sender Score (by ...How can I delist my dedicated IP address?
Please contact your domain hosting service or anti-spam service to raise an IP address delisting request for the dedicated IP address if/when it gets blacklisted.What should I do if my dedicated IP address gets blacklisted?
If the dedicated IP is blacklisted by anti-spam providers, you need to raise a delist request. Zoho Campaigns will not allow sending campaigns using a blacklisted IP address.What are the advantages of using a dedicated IP address?
A dedicated IP address gives you full control over your sender reputation, improving email deliverability. It ensures that your reputation isn't affected by other senders, unlike shared IPs. This is especially beneficial for high-volume senders, ...Can I use both a dedicated IP address and a shared IP address simultaneously?
No. Once a dedicated IP is assigned to your organization, all of your emails from Zoho Campaigns will be sent from the dedicated IP.Is the dedicated IP address already warmed up
No. The dedicated IP is brand new. Before sending bulk campaigns, you need to warm up the dedicated IP.What is the cost of the dedicated IP address add-on?
The basic dedicated IP address package we offer is a one-year subscription plan, which costs $30 per month for one IP address. The total cost is billed annually, so the charges for the dedicated IP address would be $30/month * 12 = $360.What is a dedicated IP address?
In Zoho Campaigns, your email campaigns are typically sent from a shared IP, where multiple users share the same IP address. If one user experiences deliverability issues, it can affect the reputation of that IP, impacting all of the other users. A ...Will a dedicated IP address help in email deliverability?
Yes. When you use a dedicated IP, its reputation will be dependent solely on your email sending practices.Why are my emails getting bounced?
Marketing emails may bounce due to invalid or outdated email addresses, full inboxes, blocked domains, or poor sender reputation. Technical issues such as missing SPF/DKIM records, blacklisting, or sending from unverified IPs can also cause bounces.What is a custom return path domain?
A custom return path domain is a domain-specific address used to handle email bounces. It improves email authentication, aligns with SPF and DMARC policies, and enhances overall deliverability and sender reputation.How to authenticate my domain?
To authenticate your domain in Zoho Campaigns, go to Settings → Domain Authentication → Setup, copy the SPF and DKIM records, and paste them in your domain's DNS settings. For more details, refer to the detailed help documentation here.Can I send emails to collected or purchased contacts?
No. You will not be able to send campaigns to collected or purchased contacts because this violates our terms of use.Will domain authentication help with email delivery?
Yes. Domain authentication (using SPF, DKIM, and DMARC) ensures that emails are legitimately sent from your domain. It builds trust with email providers, prevents spoofing, and reduces the risk of emails being marked as spam. Proper authentication ...Can I send emails to consented contacts?
Yes. You can send emails to contacts who have given consent to receive emails from you.Should I send emails only to double opt-in contacts?
Yes. It’s always recommended to send emails only to contacts who have opted in to receive emails from you to avoid deliverability issues such as spam complaints or abuse.Can I send cold emails?
No. In Zoho Campaigns, you can only send campaigns to contacts who have opted in to receive emails from you and it is also recommended that you don't send cold emails in general. Zoho Campaigns sends all emails from our own server. Cold emailing ...What tasks are considered good contact management practices?
Good practices include having a proper opt-in source, sending opt-in confirmation emails, segmenting contacts based on interests, removing old or inactive contacts, and sending re-engagement emails.What are contact management practices?
Contact management practices involve maintaining opt-in sources as well as adding and removing contacts based on their interests, age, and engagement.What tasks are considered good email sending practices?
Good practices include maintaining clean lists, using proper authentication, segmenting audiences, monitoring engagement, controlling frequency, and complying with regulations. These practices improve deliverability, reduce spam complaints, and ...What are email sending practices?
Email sending practices refer to maintaining clean email lists, using proper authentication, segmenting audiences, monitoring engagement, controlling sending frequency, and complying with regulations. Good practices improve deliverability, reduce ...How can I improve my domain reputation?
Only send emails to opt-in or active contacts. Additionally, monitor your domain reputation through tools like Google Postmaster and take corrective measures to improve your domain reputation. You can sign up with your sending domain to view ...What role does domain reputation play in email delivery?
Domain reputation refers to the trustworthiness of your sending domain as judged by email service providers like Gmail or Outlook. It's based on factors like spam complaints, bounce rates, engagement, and sending practices. A good domain reputation ...Should I warm up your domain before sending emails?
Yes. It’s always recommended to warm up your sending domain before sending emails to a large volume of recipients.What is a domain warm-up?
A domain warm-up is the gradual process of increasing email sending volume over time to build a positive sender reputation with mailbox providers. It helps prevent emails from being flagged as spam and improves deliverability by establishing trust in ...How are emails classified by Email Service Providers?
ESPs classify emails based on various factors, including domain authentication status, domain reputation, subject, and content.How many emails can you send to a recipient in one day?
In email marketing, it's not recommended to flood a recipient's inbox with multiple marketing emails. This can result in deliverability issues such as spam markings or bounces. We recommend sending one email per day to each recipient.Will sending multiple emails to the same recipient impact your email delivery?
Yes. Sending multiple emails to the same recipient can flood their mailbox, leading to spam markings or abuse complaints, which will negatively impact your email deliverability.Is it recommended to send emails in batches?
Yes. Sending emails in batches helps maintain ESP's (Email Service Provider) threshold limits (if any) and improves email deliverability.Will sending a high volume of emails impact your email delivery?
No, but we recommend using the "Send in Batches" option for better email delivery results.Next page
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