Configure different attribution models for different campaigns | CRM FAQs

Can I configure different attribution models for different campaigns?

No, you cannot use different models for different campaigns, because the attribution model works on the entire sales stage and takes into account all the campaigns that participated in one sales cycle. As a result, the model that you choose will be applied to all the campaigns. However, if you want to exclude some campaigns from the model, you can use the linear model of attribution.
We recommend that you experiment with two or more models and decide which is the most suitable one based on the distribution of ROI before finalizing your selection of an attribution model.

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