Zoho Marketing Automation 2.0 | Web Analytics

Web Analytics
Why is no data available in the Contacts Tab in Smart URL?
The visitors on your website might be just Anonymous visitors, which will not reflect any data in the contacts tab. Second, If known visitors do exist and visit the website, it cannot track the visitors and data will not be collected in the absence ...
How do we track the known and unknown visitors in Smart URL?
Known visitors are usually identified by the information they have provided, including sign-up forms that might contain their email, name, or other data. At first, even known visitors are only identified with the cookie value assigned to them. The ...
Why is there a discrepancy between the number of visitors and click count in Smart URL?
There could be various reasons why there is a discrepancy in the numbers, such as the absence of a tracking code script on your website, conflicting scripts when multiple are running simultaneously, or errors in the installed script. Additionally, ...
Why am I unable to verify the domain in the landing page (404 error)?
The domain could not be verified from Zoho Marketing Automation, as it needs to be verified through Zoho LandingPage (They provide steps to verify). First, You Need to check the details from the Landing-page : 1. The role must be checked — only the ...
How to verify the custom domain added in the LandingPage?
To verify a custom domain, Click on the Settings icon on the top right corner of your workspace. In the Domains tab of the settings menu, click on New Domain to add your custom domain. In the Custom Domain Configuration screen, enter your full domain ...
Why is the data not being tracked in Website Analytics?
There could be multiple reasons for data not being tracked in web analytics. It may be because no tracking code script was installed in your website, or only one script will be tracked if two different scripts are running at the same time, or it ...
Why is the known visitor count 0?
The known visitor count can be marked as 0 if none of the visitors have been identified as contacts during a selected time period. the Visitors are identified based on the cookie information. To resolve this, ensure your tracking code is correctly ...
How do we identify known and unknown visitors?
Known visitors are usually identified by the information they have provided, including sign-up forms that might contain their email, name, or other data. The system recognizes these visitors when they interact with your website/campaigns, if their ...
How are visitors distinguished as 'New and Returning' visitors in Marketing Automation?
In Marketing Automation (MA), the new and returning visitors are identified based on cookies. When someone lands on your website, MA immediately sets up a randomly-generated string or ID within the visitor's browser. When a person comes back to your ...
Can I identify visitors based on their personal information in the Pop-up report?
Yes, it's possible to view and identify users (who are logged in on your site) in your Pop-up report with their email address, name, or phone number by adding the Marketing Automation Identifier API code to your tracking page.
What is a custom event goal and how do I configure one?
Custom event goals help in tracking user interactions on elements that cannot be determined just by clicks on buttons or links on a website. Few webpages have dynamic updating of content or Single Page Applications like signup forms, webinar ...
How is visitor data tracked and user behavior understood in website analytics?
Zoho MA uses different types of cookies to identify and analyze your visitors' data when they land on your website. A cookie value is assigned and placed on your visitor's browser to store information, such as the device used or browser OS, while ...
Can I connect multiple websites with one Marketing Automation account?
Yes, you can connect any number of websites with Zoho Marketing Automation by adding the tracking code snippet on the website Head tag, but it's not recommended to do so as it could make reports more complicated and hinder growth.
Why is there a difference in numbers between Google Analytics and Website Analytics in Marketing Automation?
Zoho Marketing Automation is not an alternative to Google Analytics. Both follow a different method of tracking visitor's data and their behavior on your website, so you can't directly compare the data collected in Marketing Automation with Google ...
Does Marketing Automation track all types of websites? Or, Does it track only the webpages built using the Zoho application?
Yes, Marketing Automation can track all type of websites, except the sites developed with shadow DOM and AMP (Accelerated Mobile Pages).
How does Marketing Automation count conversions in Goals?
Zoho Marketing Automation counts conversions based on unique visitors entering your page. This means that regardless of how many times the same user triggers an action or conversion in your experiment, Zoho Marketing Automation will still count them ...
How long will it take to see my data on Analytics and Goals?
Once you’ve successfully verified the installation of the tracking code and have setup experiments on your website, Marketing Automation will begin collecting your visitor's data in real time. You can start seeing the results of your visitors ...
What is a custom event goal and how do I configure one?
Custom event goals help in tracking user interactions on elements that cannot be determined just by clicks on buttons or links on a website. Few webpages have dynamic update of content or Single Page Applications like signup forms, webinar ...
Will adding the code snippet affect my page load time?
Adding an asynchronous code snippet won't affect your page load time. However, installing our synchronous code might affect the page load time, although the difference in loading time will be hardly noticeable.
Why is my website not loading inside the element selector within the Goals?
If any ad-blocker is enabled on the browser, you might face issues loading your webpage within the Element Selector. If the issue still persists, please contact us through support@zohomarketingautomation.com.
Why is my website data not getting tracked under the Acquisition / Behavior / Goals reports?
Marketing Automation will track the website data only if the tracking script has been enabled on all the pages of your website.
Why does it say unable to verify the tracking code snippet even if the tracking snippet has been already added on the website?
It could be due to any of the following reasons: You've pasted a different code snippet on your webpage's HTML code. There are typographical mistakes in the code. Your webpage takes a longer than usual (more than 10 seconds) to load. In such an ...

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