Best Practices
How to win back idle leads through effective re-engagement emails
Re-engagement (winback) emails are sent to inactive or idle leads to win their interests back. If you don't send re-engagement emails, the inactive leads will pile up in your mailing list and cause email delivery issues for other leads as well. ...
How to warm up your sender domain
An email delivery's performance comes with several factors, such as content quality, mailing list health, lead engagement, and, most importantly, sender domain/IP reputation. Mailbox providers such as Gmail, Yahoo!, and Outlook give ...
How a public domain sender address affects email deliverability
What's a public domain email address A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. For example, patricia@yahoo.com or patricia@gmail.com . How it affects your email ...
Do's and don'ts for email campaigns
Email marketing success depends on positive engagement like opens and clicks and in avoiding email deliverability issues such as bounces, complaints, spam traps, and unsubscribes. The simple yet effective do's and don'ts given below will improve your ...
Permission-based Email Marketing
fPermission-based email marketing is the process of ensuring that your leads actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain leads who have ...

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