People who haven't consented to be on your mailing list may not be interested in your email campaigns. When you send them emails, they'll mark them as spam, which will damage your domain reputation. Open and click rates of emails depend entirely on how interested the email recipients are. For better lead engagement and response, send emails only to opt-in email addresses.
When you have a hygienic list with leads who have opted in, it is less likely to contain non-existent email addresses. This prevents email deliverability issues such as bounces, spam complaints, unsubscribes, and spam traps.
Spam filters observe your leads' responses to every campaign and maintain a reputation score for your domain. A hygienic list with proper consent options makes your emails less likely to be marked as spam. This results in a good domain reputation with spam filters and good email delivery performance.
You can easily build your mailing list by using signup forms. You can choose a form from the sign-up form tools and place it on your website or share it on social media.
Leads who have not responded to your emails for the last 6 months should be segmented out and sent re-engagement emails. Retain only those who confirm that they are interested.
Get consent of the leads you have not communicated with in the last 6 months using our Consent feature before sending them any emails.
Zoho Marketing Automation does not permit using purchased email addresses from any source. Purchased lists are not permission-based and can cause legal issues in many countries, and could result in serious legal penalties. If Zoho Marketing Automation learns that an account is using purchased email addresses, the account will be blocked.
Using collected lists from internet and extracting email addresses from web scraping are illegal and against Zoho's anti-spam policy.
If Zoho Marketing Automation team discovers the use of purchased, collected, or harvested email addresses, we will immediately block the account. Growing your list organically is the best way to keep it hygienic and to reap more business returns.
The time your emails reach your leads' inboxes plays an important role in lead engagement. You can schedule your emails based on time zones and optimal open time for your leads. This helps maintain your leads' interest.
Bombarding your leads' inboxes with emails will irritate them. Setting your email frequency can help you avoid this.
Permission-based email marketing includes not only the part in which you get consent before adding ls to your list, but also in providing them the option to unsubscribe at any time. Keep the unsubscribe option clear and in an easily accessible position in all your emails.
A hygienic list is a strong foundation for your email marketing. The stronger your list is regarding consent, the better your email deliverability will be.
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