Setting up goals on your A/B or Split URL pages is the best method to track visitor behavior and performance of each variation during your experiment. PageSense allows you to create different types of preset goals on your variation page to track conversions whenever a visitor performs the action you defined on the web page. This can help you analyze which variation is getting a better conversion rate and is doing better compared to the original page. Moreover, a variation is declared the winner depending on the conversion rate obtained of the primary goal in each variation.
 
You can choose from seven types of preset goals in A/B (or Split URL) tests:

• Elements Click Goal: Tracks click on website elements, usually buttons, menus, navigation bars, videos, and others on the page. See how to set up the Element Click goal.

• Link Clicks Goal: Tracks click on a hyperlink within a web page that leads to a different web page. See how to set up the Link Clicks goal.

• Pageviews Goal: Records a goal conversion when a visitor lands on the specified page URL. See how to set up the Pageviews goal.

• Revenue Goal: Measures the revenue generated once your visitor successfully completes a payment process or purchase on your website. See how to set up a Revenue goal.

• Time Spent on Page Goal: Records a goal conversion when a visitor exceeds the amount of time spent on the experiment page than specified in the Time Threshold. See how to set up the Time Spent on Page goal.

• Engagements Goal: Records conversion for every visitor behavior on the website, including form submissions, element clicks, and others. See how to set up the Engagement goal.

• Custom Event Goal: Tracks goal conversion that could not be tracked through the previous goal types using custom events, such as Ajax request completion. See how to set up the Custom Event goal. 
  
  
  
  

Choosing your goal type can vary depending on the aim of your test (hypothesis), and the objective of your business. For example, imagine you have a blog page that you have decided to run an A/B test on. Currently, your blog page has only plain text on it, and you assume that your visitors might spend extra time reading the blog if it also had attractive images and illustrations. Let's take a look at how to set up the needed goals on your variation page, to check whether you achieve the desired outcome.

1. Business objective: Create awareness and market your brand through blog posts.
2. Test hypothesis: Adding attractive images and illustrations inside your blog to increase the chances of your visitors reading the entire blog page content.
3. Now, in your A/B test, create a variation page of your original blog page with images in it. 
4. Setup primary goal: Time Spent on Page goal. Your other goal can be Element Click to track clicks on the Subscribe button.
5. Result: This way, the page that your visitors spend the most time on will be declared the winning variation. This outcome will help you reach your business objective, and confirm your hypothesis.