Different types of preset goals for your A/B test in Zoho PageSense | Help Guide

Different types of preset goals in A/B and Split URL test

Setting up goals on your A/B or Split URL pages is the best method to track visitor behavior and performance of each variation during your experiment. PageSense allows you to create different types of preset goals on your variation page to track conversions whenever a visitor performs the action you defined on the web page. This can help you analyze which variation is getting a better conversion rate and is doing better compared to the original page. Moreover, a variation is declared the winner depending on the conversion rate obtained of the primary goal in each variation.
 
You can choose from seven types of preset goals in A/B (or Split URL) tests:

Choosing your goal type can vary depending on the aim of your test (hypothesis), and the objective of your business. For example, imagine you have a blog page that you have decided to run an A/B test on. Currently, your blog page has only plain text on it, and you assume that your visitors might spend extra time reading the blog if it also had attractive images and illustrationsLet's take a look at how to set up the needed goals on your variation page, to check whether you achieve the desired outcome.

  1. Business objective: Create awareness and market your brand through blog posts.
  2. Test hypothesis: Adding attractive images and illustrations inside your blog to increase the chances of your visitors reading the entire blog page content.
  3. Now, in your A/B test, create a variation page of your original blog page with images in it. 
  4. Setup primary goal: Time Spent on Page goalYour other goal can be Element Click to track clicks on the Subscribe button.
  5. Result: This way, the page that your visitors spend the most time on will be declared the winning variation. This outcome will help you reach your business objective, and confirm your hypothesis.


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