Image tagging on Instagram is a feature that lets you tag user accounts on your images. Tagging helps increase the reach of your post by encouraging user engagement, leading to your content getting viewed by more people. You can tag the accounts of people or businesses who are involved or present in the picture, the company of the product or service you're talking about in your post, customers in customer stories, users who participated in a business contest or a giveaway you hosted, and businesses that you collaborate with. Overall, this gives you more visibility as a brand. The tagged members receive a notification about the post, which is also displayed on their profile as a tagged post. This ensures they see the image you've tagged them in.

 

Zoho Social lets you tag users directly from the Compose window.