Overview
Funnel analysis helps you to understand how users navigate and interact with your app. It visualizes the user journey and shows how many users convert and where some users drop off.
In Apptics, funnel analysis is easy to use and the funnel flows can be built either on Screen traversal or Event traversal. After setting up the goal and creating flows, you can view the data instantly to understand how many users make it to the end of the flow and how many drop off at each step of the funnel.
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Navigate to Engagement > Funnel.
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Click on Add Goal to add goals for your users in the funnel.
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Add the Goal Name
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Select the Category Type, i.e., screen-based or event-based.
Screen-based funnel flow
If you select the screen-based, you can create a funnel flow based on the screen traversal. Follow the below steps to complete creating a goal in the funnel.
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Select the Platform for which you are creating the funnel flow.
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Click on Add Goal under create flow.
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Add a Step Name for the first step.
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Select the Screen Name that you want to associate with this step from the drop-down.
NOTE: You can create a Goal with a minimum of two steps and a maximum of 10 steps.
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Once you are done adding similar steps to the goal, click on Create Goal and the goal will be added to the goals list.
Event-based funnel flow
If you select the event-based, you can create a funnel flow based on the event traversal. Follow the below steps to complete creating a goal in the funnel.
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Click on Add Goal under create flow.
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Add a Step Name for the first step.
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Select the Event Group from the drop-down.
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Select the Event Name from the selected Event Group that you want to associate with the step from the drop-down.
NOTE: You can create a Goal with a minimum of two steps and a maximum of 10 steps.
Once you are done adding similar steps to the goal, click on Create Goal and the goal will be added to the goals list.
Funnel Analysis
Once you create and add goals to the funnel flow, you will be able to see the entire goals list.
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Click on the individual goal in the Goals List to get the data.
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The overview page of the goal gives you insights into the total number of devices, the number of times funnel has been accessed, the conversion count, and the drop-off rate.
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Click on individual tabs to get details based on various attributes and filter the data by platform, brand, OS and app version, bundle id, device model and type, and country.
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Devices: The total number of devices that have used the flow you created for the goal.
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Total count: The total number of times the flow has been accessed.
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Conversion count: The total number of users who completed the goal till the last step.
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Drop-off Rate: The total percentage of users who dropped off from the previous steps in the goal.