Sixth Insight - The Hidden C in Data

Sixth Insight - The Hidden C in Data

The Wheels of Ticketing - Desk Stories

The Hidden C in Data

[Importance of clean data]


Data cleaning

Data cleaning ensures ticketing systems' data is accurate, consistent, and complete. This process includes eliminating duplicates, fixing errors, and addressing missing information.
Quote
Clean data is happy data.

Why is data cleaning so important?

Data cleaning eliminates errors, inconsistencies, and duplicates within data, resulting in increased accuracy. Tools are available to help you swiftly address data issues. Enhancing accuracy enables the extraction of reliable insights. Inconsistent or inaccurate data can lead to misleading results, poor decision-making, and ineffective strategies.

Data hygiene

Data hygiene in a ticketing system refers to the processes and practices involved in maintaining accurate, complete, and consistent information. This is crucial for ensuring that customer support operations run smoothly and effectively.


  • Data accuracy
  • Data completeness
  • Data consistency
  • Data deduplication
  • Regular data audits


By prioritizing data hygiene, organizations can improve the efficiency of their support teams, enhance the quality of customer service, and gain valuable insights from reliable data analytics.

A story for better interpretation

Scrub your data clean

Once upon a time, a small but dedicated team in a tech company managed customer support through a ticketing system called "HelpNow." As the company grew, so did its customer base, leading to an overwhelming influx of support tickets. Although the team worked diligently, the increase in tickets created clutter. 
 
Once efficient, the HelpNow system became cluttered with old tickets, unresolved issues, and duplicate requests. Customer satisfaction started to decline as users waited longer for their problems to be resolved. Frustration lingered not only in the hearts of customers but also within the support team, which they found increasingly challenging to navigate through the cluttered ticketing system.
 
One day, the team lead, Joey, called for a meeting to address the urgent situation. "We need to scrub our data clean," he announced. The team discussed various strategies, but he had a vision of what needed to be done and a systematic approach to decluttering their HelpNow system.
 
The initial step entailed thoroughly reviewing and categorizing all existing support tickets utilizing a custom view. The team reached a consensus to archive tickets over six months old and lacked follow-up, as these were likely associated with resolved issues. To ensure efficient progress, they established a clear deadline for this undertaking, fully aware that collaborative effort and focused teamwork were essential for effectively addressing the backlog. Their strategic approach aimed to organize the current workload and foster a more streamlined process for ticket management.
 
Joey organized a “Scrub-a-thon” a week later, encouraging everyone to join forces. Each team member was assigned a category of tickets to review. Deleting duplicates became a friendly competition. Teams found ways to delete tickets using mass updates and automation, rewarding those who could clear the most entries. They quickly learned that many tickets had been created multiple times due to customers submitting the same request across different channels.
 
During this process, the team discovered an unexpected treasure trove of information. Many old tickets contained insightful feedback about the product, creating a new FAQ section that addressed common user questions. They also realized that some bugs needed urgent attention, leading to prioritized fixes for the product.
 
As the Scrub-a-thon continued, the team also acknowledged the importance of customer communication. They crafted an email update to inform customers about their efforts to improve support quality. Customers appreciated the transparency and felt confident that their concerns were being taken seriously.
 
After two weeks of hard work, their system was transformed. The volume of tickets had been dramatically reduced, and the remaining tickets were prioritized and categorized effectively for quicker solutions. Customer agents could easily navigate the system and focus on resolving issues rather than wading through a digital maze.
 
Reports generated from the cleaned data helped Joey and her team identify trends in customer inquiries and revamp their product support resources accordingly. Inspired by their findings, they implemented a new self-service help widget to empower users with immediate solutions. 
 
The results were incredible: response times dropped, customer satisfaction surged, and the support team thrived in their more organized environment. The HelpNow system became a case study in transforming mess into clarity, demonstrating the power of scrubbing away the unnecessary to unveil the valuable.

Best practices

Scheduled data audits

Scheduled data audits are the systematic process of regularly reviewing and analyzing data within a specific timeframe to ensure accuracy, compliance, quality, and relevance. This practice is essential for businesses and organizations to maintain the integrity of their data, identify errors, and ensure adherence to regulations and standard policies.

Removing inaccurate data entries

Removing inaccurate data entries means eliminating incorrect, erroneous, or misleading information entered into a system. These inaccuracies can occur for various reasons, including human error, technological glitches, data migration issues, or a lack of standardized procedures. 

Setting up field validations

Setting up field validations is crucial in ensuring data integrity and enhancing the user experience in any application. Field validations check users' input to ensure it meets specific criteria before being processed or saved. Validation rules in Zoho Desk help you overcome this problem by arresting incorrect data even before it can enter your help desk. Refer here for more details.

Detecting duplicate data

Duplicate data detection is crucial for maintaining data integrity and accurate records. The deduplication feature in Zoho Desk helps you find duplicate records in bulk and merge them.  Refer here for more details.

Addressing data security

Addressing data security involves implementing measures and practices to protect sensitive information from unauthorized access, breaches, and other cyber threats. Encryption takes the final stand against attempts to steal your data. It completes data protection by ensuring your data can neither be damaged nor stolen in the unfortunate event of a security breach.. Refer here for more details.

Inactive record management

Inactive record management involves managing records that are no longer in active use or required for daily operations. This encompasses outdated documents, files, or data that must be preserved for prospective reference, even though they do not require frequent access. In Zoho Desk, ticket management is simplified by automating the archiving of follow-up-less tickets over six months old by a deadline.. Refer here for more details.

Integrate data with analytics

Data analysis helps identify inconsistencies. Data analytics can automatically identify and flag inconsistencies within datasets. This helps agents quickly pinpoint errors or anomalies that might go unnoticed, improving the overall data quality. Data analytics can assess the quality of the data in real-time. It can provide metrics on completeness, accuracy, and consistency, giving agents the insights needed to ensure that the data they are working with is reliable. Refer here for more details.

Summing up

Ensuring a clean and accurate database is crucial for the effective operation of Zoho Desk. Data cleaning is not simply a one-time task; it requires a continuous effort to maintain the integrity and reliability of customer information. 


Establishing clear protocols and guidelines for data cleaning will ensure that agents understand their responsibilities and take accountability for upholding data quality. Mastering data cleaning practices will enhance your success.


Please stay tuned for more Desk Module stories.

 

Cheers,

 

Kavya Rao

The Zoho Desk Team


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Zoho CRM Layouts

                                    I have customised all our modules, Leads, Contacts and deals, and within them, I have created lots of different layouts depending on the type of Lead or contact, for example. Since the new Zoho UI came out, they have all disappeared. I have gone into
                                  • Zoho Desk API - Send Reply to CUSTOMERPORTAL

                                    Hello! I'll try to send a reply to Customer Portal, But the response is 500 (INTERNAL_SERVER_ERROR in service response). {"Error":"{\"errorCode\":\"INTERNAL_SERVER_ERROR\",\"message\":\"An internal server error occurred while performing this operation.\"}"}
                                  • Streamlining E-commerce Photography with AI Background Tools

                                    Hey Zoho Community, I’ve been messing around with ways to make product images less of a headache for fashion brands on Zoho Commerce. You know how boring generic backdrops can get, and how much time traditional photoshoots eat up, right? I tried out this
                                  • WhatsApp IM in Zoho Desk always routes to Admin instead of assigned agent

                                    Hello Zoho Experts, I connected WhatsApp IM to my Zoho Desk account. I only assigned my Customer Service (CS) agent to the WhatsApp channel, and I did NOT include Admin in this channel. However, every new WhatsApp conversation automatically gets assigned
                                  • hide resolution from help centre

                                    to my surprise, i just found out that the resolution text is public in the helpcenter, even if 'notify customer' is off. is there a workaround to that? how do others deal with this? How zoho support does this and I don't think its used by Zoho in the first place. the resolution is meant to be private, not public
                                  • Multiple Cover Letters

                                    We are using the staffing firm edition of Recruit and we have noticed that candidates cannot add more than one cover letter. This is a problem as they might be applying for multiple jobs on our career site and when we submit their application to a client,
                                  • Zoho Analytics + Facebook Ads: Performance Alerts for Active Campaigns

                                    Is it possible with integration of Zoho Analytics with Facebook Ads and set up alerts or notifications for active campaigns when performance drops? For example, triggering a notification if CTR goes below a defined threshold or if other key metrics (like
                                  • Multiple upload field CRM

                                    I desperately need the functionality to add more than one upload field to web to contacts form. How can I do this?
                                  • Workdrive Oauth2 Token Isn't Refreshing

                                    I have set up oauth for a bunch of zoho apis and have never had a problem with oauth. With workdrive i am using the exact same template i usually use for the other zoho apps and it is not working. All requests will work for the first hour then stops so
                                  • Sort by age

                                    It would be very helpful if there was a way to sort by age in the Age column. Please add this function if possible. Thanks!
                                  • Lookup Field Option Not Available in Customization

                                    Hello, I am trying to customize different modules (e.g., Work Orders, Systems, and others), but I am unable to find the Lookup field option in the layout customization. When I go to: Setup → Customization → Modules and Fields → Add Field The Lookup field
                                  • Scheduled sending of a poll and its results

                                    Is there a way to schedule sending a poll to all my users and have the results sent separately to the team?
                                  • Canvas View bug

                                    I would like to report a bug. When clone a canvas view from an existing canvas view, if the original canvas view have canvas button with client script. Then the new create canvas view will have canvas button, it is make sense. But when I try to delete
                                  • How can I import OLM to Yandex Mail easily?

                                    For migrating Mac Outlook OLM data to Yandex Mail efficiently, the Aryson OLM Converter is a reliable professional tool that ensures complete data integrity throughout the process. Unlike manual methods, which can risk inconsistent formatting or missing
                                  • Zoho recruit's blueprint configuration is not functioning as mapped

                                    Current Status: Zoho Blueprint is not functioning as configured. Issue: We are moving a Candidate status in Zoho Recruit "for active file" but we encountered: "Status cannot be changed for records involved in Blueprint." This happens to various client
                                  • Integrating Zoho Suite and apps more with Linux

                                    I just got introduced with Zoho just couple of months ago, and I've already planned to contribute to it, even though it's not an open-source software. Still I have found it's potential to beat the tech giants and still being respective towards data privacy
                                  • How do I edit the Calendar Invite notifications for Interviews in Recruit?

                                    I'm setting up the Zoho Recruit Interview Calendar system but there's some notifications I don't have any control over. I've turned off all Workflows and Automations related to the Calendar Scheduling and it seems that it's the notification that is sent
                                  • Store Submitted Forms as PDF

                                    Hi there, Is there a method to store Form submissions as a PDF in workdrive for archival? I set the form to email the submission to the user and an internal inbox but I'd really love to store the final form as PDF in workdrive automatically. I can't seem
                                  • Important Update: Google Ads & YouTube Ads API Migration

                                    To maintain platform performance and align with Google's newest requirements, we are updating the Google Ads and YouTube Ads integrations by migrating from API v19 to the newer v22, before the official deprecation of v19 on February 11, 2026. Reference:
                                  • Separate Items & Services

                                    Hi, please separate items and services into different categories. Thank you
                                  • Customize Calendar view in Teamspaces Settings

                                    Right now every customization that happens inside of the calendar view inside of CRM is only visible for the specific user. We want to be able to set up calendar views as an admin for specific roles. I would suggest to do that inside of the settings of
                                  • CRM->INVENTORY, sync products as composite items

                                    We have a product team working in the CRM, as it’s more convenient than using Books or Inventory—especially with features like Blueprints being available. Once a product reaches a certain stage, it needs to become visible in Inventory. To achieve this,
                                  • Add an option to disable ZIA suggestions

                                    Currently, ZIA in Zoho Inventory automatically provides suggestions, such as sending order confirmation emails. However, there is no way to disable this feature. In our case, orders are automatically created by customers, and we’ve built a custom workflow
                                  • What's new in Zoho Sheet: Simplify data entry and collaboration

                                    Hello, Zoho Sheet community! Last year, our team was focused on research and development so we could deliver updates that enhance your spreadsheet experience. This year, we’re excited to deliver those enhancements—but we'll be rolling them out incrementally
                                  • Zoho Creator Developer Console | Improved Distribution and Lifecycle Management for apps

                                    Hello everyone, We're excited to introduce new enhancements now in the Zoho Creator Developer Console. These updates strengthen private app distribution through licensing controls and extend environment support across all installed apps, helping teams
                                  • [Webinar] Solving business challenges- Handling the challenge of transitioning to Zoho Writer from legacy tools

                                    Moving to Zoho Writer is a great way to consolidate your business tools and become more agile. With multiple accessibility modes, no-code automation, and extensive integration with business apps and content platforms, Zoho Writer helps solve your organization's
                                  • Feature Request - Gift Cards or Gift Voucher Capability in Zoho Commerce

                                    Hi Zoho Commerce team, I'm comming accross more and more retail businesses who sell gift cards. As there is currently no way to manage this in Zoho Commerce, it is a blocker to addoption. This is particularly popular in Europe and North America. I recently
                                  • Highlight a candidate who is "off limits"

                                    Hello: Is there a way to highlight a candidate who is "off limits"?  I would like to have the ability to make certain candidate and / or Client records highlighted in RED or something like that.   This would be used for example when we may have placed a candidate somewhere and we want everyone in our company to quickly and easily see that they are off limits.  The same would apply when we want to put a client or former client off limits so no one recruits out of there. How can this be done? Cheers,
                                  • Closing off tasks automatically based on project status

                                    Is there a way to close off all open tasks when a project is set as Cancelled?
                                  • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

                                    Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files
                                  • [Free webinar] Understanding connections and datasources in Zoho Creator - Creator Tech Connect

                                    Hello everyone, We’re excited to invite you to another edition of the Creator Tech Connect webinar. About Creator Tech Connect The Creator Tech Connect series is a free monthly webinar featuring in-depth technical sessions designed for developers, administrators,
                                  • Bridge the Gap Between your Service and Finance Teams

                                    In field service, the most expensive distance isn’t the drive to a customer’s home—it’s the gap between a finished job and a paid invoice. Zoho FSM leverages the power of Zoho Invoice to handle and manage billing operations. It enables you to: Instantly
                                  • Direct URL to "View Record"

                                    I would like to create a button (Deluge Script) to jump to the "view record" without passing by the record menu, but I can not aford to find the right url. I don't want the "view record" as a single page. I want the "view record" in the application like the picture below: Thanks in advance for your help
                                  • Live Chat for user

                                    Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,
                                  • SalesIQ Chat Owner to CRM Lead Owner Mapping

                                    There is no proper mapping between the SalesIQ chat owner and the CRM lead owner. When a chat is assigned to an agent, the lead created in CRM is often assigned to a different user, forcing admins to manually change ownership every time. This creates
                                  • Product line search in quotes

                                    Is there a way to change the search setting when you add a product line to a quote. We have created a field in products called 'Part Number' and I would like when I'm adding a product line to the quote that I can search on that field. At the moment it only searches on product description. In products I can search on the 'Part Number' field Any help welcome.
                                  • 🚀 WorkDrive 6.0 (Phase 1): Empowering Teams with Content Intelligence, Automation, Accessibility, and Control

                                    Hello, everyone! WorkDrive continues to evolve from a robust file management solution into an intelligent, secure, and connected content collaboration platform for modern businesses. Our goal remains unchanged: to simplify teamwork, strengthen data security,
                                  • Storage Limits

                                    Hello, What is the storage limitations for each user on professional edition?  Thanks, Mekki
                                  • Dheeraj Sudan and Meenu Hinduja-How do I customize Zoho apps to suit my needs?

                                    Hi Everyone, I'm Meenu Hinduja and my husband Dheeraj Sudan, run a business. I’m looking to tweak a few things to fit my needs, and I’d love to hear what customizations others have done. Any tips or examples would be super helpful! Regards Dheeraj Sudan
                                  • Zoho Recruit Community Meetup - London 🇬🇧

                                    Hello Recruiters! We’re excited to announce that the Zoho Recruit team is coming to the UK for an in-person Zoho User Group (ZUG) Meetup in London! This is your chance to connect with fellow Zoho users, learn from experts, and walk away with actionable
                                  • Next Page