How can I prevent my emails landing in the spam folder?

How can I prevent my emails landing in the spam folder?

You can practice the following techniques to prevent your emails from landing in the spam folder:
  1. Authenticate your sender domain.
  2. If you're using a new sender domain, warm it up before sending your regular email volume.
  3. Ensure that your sender domain maintains a positive reputation with mailbox providers and anti-spam services.
  4. Instead of crafting an image-only campaign, you can craft a campaign with 60% text and 40% image.
  5. Avoid using shortened URLs, URLs with multiple redirects, and URLs of blacklisted domains and websites.
  6. Ensure that you don't use spam phrases like buy, order, discount, free, or offer in the email content or the subject line.
  7. While adding new mailing lists or contacts, ensure that you verify the source of signup and don't add invalid email addresses.
  8. Monitor the email bounces and complaints you receive for your campaigns and take corrective measures.

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