Campaigns | Reports And Analytics

Reports and Analytics
What is the difference between unique clicks and total clicks?
Unique Clicks - Number of recipients who clicked the links in your email campaign. Total Clicks- Number of times recipients clicked on your email campaign.
How do I mass update a field of subscribers based on their campaign activity?
To mass update a field: From the navigation toolbar, choose Reports and select Sent Campaigns. Select the campaign you want to updates. Select the Recipient Activity tab. Click Mass Update. Select the field you wish to update from the drop-down ...
Why can’t other users access my reports?
If other users can't access your reports, please check to make sure you have set the right privileges. From the navigation toolbar, choose Settings and select Manage Users. Open to the Privilege tab Enable Access campaign detailed reports, stats ...
Is it possible for other users in my organization to receive notifications on my campaign reports?
Yes. Enabling the Report Notification Settings will allow you to notify other admins and users through email.
What are ‘forwards’?
The ‘Tell-a-Friend’ link is treated as a forward because of the similar function. Upon clicking the link, you can enter the email address you want to forward the campaign to.
What does 'auto-reply' mean?
This is an automatic reply configured by the recipient saying that they are away from work. Once they are back, they will have a chance to view and respond to the emails.
How do I share reports?
You can share the reports of your sent campaigns with anyone using a link. When you share a report generated link, the recipient can view a detailed report summary. However, recipients data is password protected and you can share the access code with ...
What are ‘unopens’?
Emails that have been received, but not opened by the subscribers are counted as 'unopens'
What is 'click activity'?
This is a report element that gives detailed statistics for links in a particular campaign. To find the link click activity for a particular campaign, follow these steps: From the navigation toolbar, choose Reports and select Sent Campaigns. Select ...
Can I automate emails for people who have opened/clicked my emails?
If you have the monthly subscription plan, you can create an autoresponder for 'opened' recipients. To do this, follow these steps: From the navigation toolbar, choose Automation and select Autoresponder. Select Email action. Name the autoresponder ...
Can I send follow-up emails to users who have opened my emails?
Yes. To send follow-ups to those who've opened your emails: From the navigation toolbar, choose Reports and select Sent Campaigns. Select the campaign to send follow-ups for. Click the Send Follow-up button. Under Chain Campaign, select 'For Opens' ...
Can I edit a campaign after it has been reviewed or sent?
You can edit a campaign even after it has been reviewed. But once a campaign has been sent, you will need to clone it to use the content again. If you are using a particular campaign's content frequently, then you can save it as a template in ...
What does ‘marked spam’ mean?
It means that the email campaign has been marked as junk due to irrelevant or unsolicited content. It also includes cases where an email has gone to abuse@zohocampaigns.com
What is ‘User Agent Stats’ in reports?
Here you can see what devices your recipients have used to view your email campaigns. The data is expressed in percentage for Mobile, Tablet and Computer. Additionally, you can also see their operating system, email clients and web browsers.
What does ‘Unique open’ mean?
If a recipient opened a campaign for the first time, it will be counted as a ‘unique open’. Repeated opens are not counted as unique opens.

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