What is subscription type in Zoho Marketing Automation?

What is subscription type in Zoho Marketing Automation?

Subscription Type can be used to identify the current stand of contacts to decide if it is the right time to send them email campaigns, as well as whether they want to receive email campaigns. There are three types:

• Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
• Non-marketing: These customers have not subscribed to receive email campaigns.
• Unsubscribed: These contacts are no longer interested in receiving email campaigns. You can also manually add contacts to the Unsubscribed subscription type. You can retrieve or reactivate these contacts if required.
  

 

Note: You can only change the subscription type from unsubscribed to marketing or non-marketing for the contacts added by you. You cannot change the subscription type for those contacts who have unsubscribed on their own unless they resubscribe.