New to Instagram's Business Profile? Read on to know the difference and follow what best suits you.
Business Profile provides your brand with a lot more additional
features than a personal profile would. For instance, you can get
detailed analytics about your followers and your posts, promote your
posts as ads, add links to your stories, and make it easier for your
followers to contact you. Of course, it also helps that you will be able
to directly publish to your Instagram profile through third-party
platforms (like us) once you've made the switch. However, there are also
certain things that you lose out on when you convert your profile to a
Business Profiles on Instagram cannot be set to Private. That is a
feature that is exclusive to Personal Profiles, so if social media
privacy is really important to you, you may want to stick to a Personal
Profile. Secondly, a Personal Profile on Instagram is very simple and
easy to use. There are no complicated charts or columns, and no pop-ups
that ask you to promote your posts. If you're not going to use many of
the features of the Instagram Business Profile, then you might as well
stick to the personal profile.
Why should you make the switch to a Business Profile?
As a brand, you're probably aware of what fuels business on social media: reach, engagement and conversions.
While your personal profile on Instagram could be good enough to run a
business with, Instagram Business profiles are tailored to give your
brand the push it may need from time to time.
includes giving you key metrics such as: knowing your audience (follower
demography), when to reach them (best time to post) and how to reach
them (medium with maximum engagement). While a business profile may not
automatically guarantee increased engagement (likes, re-grams and
comments), its features can help you reach a wider audience.
1) Key stats:
an Instagram Business profile, you can track components that can help
streamline your marketing and bring in revenue. From understanding your
top-performing posts, to knowing if your audience likes pineapple on
their pizza, the app's in-built analytics tool 'Instagram Insights' has
you covered. You need this to know where your clicks, likes, re-grams
and conversations are coming from. With this, your business can run
informed polls, track best time-slots to post content and a bunch of
other follower/performance details which will help carry your marketing
2) Contact made easy:
only so much reaching out you can do with a 'Link in bio' filler on
every post. Instagram for Business lets your brand reach your audience a
little more directly. You can affix a Call, Email or Direction button
right above your feed, so that your audience can reach you better.
3) Adding Links to your Story:
your business page has over 10,000 followers, you unlock the feature to
add easy 'swipe up' links in your Instagram stories. This makes
everything from payment gateways, to product pages only an up-swipe
4) Advertising your brand: Running ads and campaigns/sponsored posts:
is perhaps the key differentiator of business and personal profiles.
Once you've switched to a business profile, you can run sponsored ads on
Instagram. You can create 4 types of ad campaigns using your Instagram
business account - image, video, story & carousel major with your
key take away being that these are targeted campaigns. With Business
profiles you can even set campaign priority to specific needs like -
creating traffic to page or generate engagement (likes, re-grams etc)