What are the different types of Cards available for Facebook?
Summary Reports
Audience Summary - This card displays metrics explaining the number of followers on your Facebook page.
- Total followers
- New followers
- Followers lost
Post and Engagement Summary - This card displays metrics through which you can understand how your Facebook posts are doing and how well the audience is engaging with them.
- Total posts
- Total engagement
- Top post
- Engagement by post type
Performance Summary - The overall performance of the page can be tracked here through the number of page views and clicks. The metrics displayed are:
- Page profile views
Reach Summary - The summary of the number of people who viewed your Facebook page.
- Page reach
- Organic vs paid reach
Messenger Insights Summary - The total number of connections gained or lost over a period of time can be viewed under
- Connection gain
- Connection lost
Audience Reports
Shows Cards that graph the trends of how your audience interacts with your posts
- Follower growth
Posts & Engagement Reports
Has Cards that show what type of posts are working, your best posts in that period, your top fans etc.
- Number of posts vs engagement
- Posts by type
- Top posts
- Top connections
- Posts by publishing apps
- Best time to post
- Engagement by post type
- Types of engagement actions
Performance Reports
This section shows how your Facebook Page has performed over that period.
- Page profile views
Reach
Shows how your posts are reaching other feeds and the engagement they receive
- Page Reach
- Organic & Paid Page Reach
- Viral & Non-Viral Page Reach
Messenger Reports
Shows cards of the Connections your Facebook Page Gained and lost
- Connection growth
- Connection lost
To learn more about an individual Card, hover over it in the Reports tab for a detailed description.
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