How do I optimize an image while directly posting to Instagram?

As a Facebook Marketing Partner and Instagram Partner, we try and bring the best solutions to you. However, due to limitations with Instagram's new APIs, you need to keep a few points in mind while posting images to Instagram.

If you manage an Instagram Business Profile on Zoho Social, here's what you need to know:

You can directly publish or schedule 1 image as a .png or .jpeg file. You can also upload a non-animated .gif file. The maximum file size is 8 MB. If you want to add multiple images to your post, you need to upload them natively from the Instagram mobile app. Currently, multiple images aren't supported for Business Profiles.
The aspect ratio of the image you'd like to directly publish or schedule must be within the range of 4:5 (for Portrait) and 1.91:1 (for Landscape).

Here are a few examples of the possible aspect ratios from the specified range:

So what are aspect ratios?

The ratio of the width to the height of an image is its aspect ratio. Say you want to upload an image of 800 x 400 pixels. Its aspect ratio will be 2 : 1. This exceeds the allowed range for direct publishing so you'll have to resize the image.

Example:

320 x 400 pixels will be a tall, portrait image with the aspect ratio 4: 5

400 x 400 pixels will be a square image with the aspect ratio 1: 1

600 x 400 pixels will have the aspect ratio 3: 2 (or, 1.5: 1)

764 x 400 pixels will be a wide, landscape image with the aspect ratio 1.91: 1

We recommend you post square photos to Instagram that will have 1: 1 aspect ratio. If that doesn't work, modify the aspect ratio by adding borders.

Zoho CRM Training Programs

Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

Redefine the way you work

with Zoho Workplace

Start your free trial

Zoho DataPrep Personalized Demo

If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

Create, share, and deliver

beautiful slides from anywhere.

Get Started Now

Zoho Sign now offers specialized one-on-one training for both administrators and developers.

BOOK A SESSION

Zoho Workerly Home
Forums
Connect With Us:

Zoho Recruit Home
Forums
Connect With Us:

Start tracking your website metrics today

Use PageSense to understand what your visitors are looking for, how they are behaving, and where they are facing problems on your website.

Ready to improve your website's performance?

Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.

Track and measure every business goal

Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

Quick Links	Workflow Automation	Data Collection
Web Forms	Enterprise	Begin Data Collection
Interactive Forms	Workplace	Data Collection App
Offline Forms	Customer Service	Accessible Forms
Digital Forms	Marketing	Forms for Small Business
HTML Forms	Education	Forms for Enterprise
Contact Forms	E-commerce	Forms for any business
Lead Generation Forms	Healthcare
Wordpress Forms	Customer onboarding
No Code Forms	Construction
Free Forms	Travel
Prefill Forms	Non-Profit
Intake Forms	Legal
Form Designer	HR
Card Forms	Food
Assign Forms	Photography
Translate Forms	Real Estate
Electronic Forms
Notification Emails for Forms
Holiday Forms
Form to PDF
Email Forms CRM Forms Embeddable Forms Drag and Drop form builder HIPAA Forms Encrypted Forms

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

Zoho Pagesense Resources

You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

New to Zoho Survey?

Access Zoho Survey

Latest Feature Updates

Explore our Pricing & Plans

Zoho Survey Resources

Android Mobile Surveys

Insurvey Blogs

Insight Blogs

Tips & Tricks

New to Zoho Social?

Manage your brands on social media

Access Zoho Social

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Zoho Sheet Resources

New to Zoho Forms?

Latest Feature Updates

Explore our Pricing & Plans

Zoho Forms Resources

Secure your business

communication with Zoho Mail

Get started

Mail on the move with

Zoho Mail mobile application

Go Mobile

Stay on top of your schedule

at all times

Get started

Carry your calendar with you

Anytime, anywhere

Get started

Latest Announcements

New to Zoho Sign?

Zoho Sign Resources

Sign, Paperless!

Sign and send business documents on the go!

Get Started Now

Zoho SalesIQ Resources

New to Zoho TeamInbox?

Zoho TeamInbox Resources

Connect with us

New to Zoho ZeptoMail?

LEARN MORE

Latest Feature Updates

Zoho DataPrep Resources

New to Zoho DataPrep?

Access Zoho DataPrep

Zoho DataPrep Demo

Get a personalized demo or POC

Design. Discuss. Deliver.

Create visually engaging stories with Zoho Show.

Get Started Now

New to Zoho Workerly?

Access Zoho Workerly

New to Zoho Recruit?

Access Zoho Recruit

New to Zoho CRM?

Signup Now

Access Zoho CRM

Latest Feature Updates

New to Zoho Projects?

Access Zoho Projects

New to Zoho Sprints?

Access Zoho Sprints

New to Zoho Assist?

Access Zoho Assist

New to Bigin?

Signup Now

Access Bigin

Latest Feature Updates

Related Articles
Instagram Publishing
Publishing and Scheduling Posts Instagram posts can be published in the following ways on Zoho Social: Direct publishing from Zoho Social Publishing via Zoho Social (Mobile App) + Instagram App This is determined by the type of Instagram Profile you ...
Image Tagging on Instagram
Image tagging on Instagram is a feature that lets you tag user accounts on your images. Tagging helps increase the reach of your post by encouraging user engagement, leading to your content getting viewed by more people. You can tag the accounts of ...
Can I publish a post with multiple images to Instagram directly from Zoho Social?
Due to limitations with Instagram's new APIs, you can only directly publish 1 image to Instagram Business Profile from Zoho Social. If you have added multiple images for posting to Facebook and Twitter, you will have to select 1 image that you'd also ...
Why can't I upload an image of my choice as a thumbnail for Instagram video?
You cannot currently upload an image file to set custom video thumbnail for Instagram. You can however, choose any frame from your video or select one of the auto-generated suggestions from Zoho Social, to set as video thumbnail.
Cross-brand posting
Cross-brand posting is the process of being able to post to multiple networks across all brands at the same time. For example, if you are posting an image to one of your brand's Instagram channel, you can post the same image to the networks of your ...