Bot Filtering & Apple Mail Privacy Protection Compliance in Zoho Campaigns

Bot Filtering & Apple Mail Privacy Protection Compliance in Zoho Campaigns

Dear Campaigns Users,

The wait is over! We’re excited to announce that the enhanced bot filtering feature is now live in Zoho Campaigns. This update brings greater accuracy to your email campaign reports by distinguishing real user engagement from automated bot activity.


What are bot opens/clicks?

Bot opens/clicks are interactions triggered by automated software rather than real users. These bots often scan emails for security purposes, leading to inflated engagement metrics. You may notice multiple opens/clicks from a single contact—even if they never actually interacted with your email.


Why does bot filtering matter?

Bot-generated activity can skew your campaign analytics, making it harder to measure true engagement. With our advanced bot filtering, you’ll get a more reliable view of your audience’s response, allowing for better decision-making.


Key features of bot filtering in Zoho Campaigns

  • Easy toggle: Enable or disable bot filtering with a single switch under Settings > General Settings > Bot Filter. The feature is enabled by default to ensure data accuracy from the start.

  • Transparency: Your reports will indicate whether bot filtering is active, keeping your analytics clear and reliable.

  • Detailed reporting: Whether the filter is enabled or disabled, your campaign reports will display:

    • Reliable opens/clicks (verified engagement by individuals)

    • Bot opens/clicks (automated activity)

    • This dual metric system provides a clearer understanding of your campaign performance.

  • Apple MPP tracking: Reports now include a dedicated metric for Apple Mail Privacy Protection (MPP) opens, helping you analyze the impact of Apple’s privacy policies on your data.



Apple Mail Privacy Protection (MPP)
  

Apple Mail users can enable Mail Privacy Protection (MPP), which prevents senders from accurately tracking email opens. When activated, Apple Mail pre-loads tracking pixels automatically, making it seem like all emails are opened—even if they aren’t.

This results in inflated open rates and makes it challenging to distinguish real user engagement from automated activity.


How Does Zoho Campaigns Address This?

Zoho Campaigns provides MPP Opens as a separate metric in your reports. Using intelligent data modeling, our system helps you assess engagement more accurately, so you can measure campaign success despite Apple’s privacy updates.


How to Enable Bot Filtering in Zoho Campaigns
  

Step 1: Locate the Bot Filter option
Go to Settings > General Settings to find the Bot Filtering setting.






Step 2: Enable or disable bot filtering

  • Enabled (default): Your reports will prioritize real user engagement while still displaying bot activity separately.




Disabled: Your reports will show total opens/clicks (including both human and bot activity), with bot metrics available for comparison.



Step 3: Confirmation pop-up when disabling bot filtering

If you choose to disable bot filtering, you will receive a confirmation pop-up explaining that this may affect segmenting and automation workflows.





InfoNotes: With the enhanced bot filtering now active, you may notice a more accurate reflection of your open and click rates. Prior to April 1st 2025, campaigns filtered out some bot requests to show open rates. Now, with this update, our bot detection has been significantly improved, allowing us to identify a greater number of bot interactions. Consequently, you might observe a slight decrease in open and click rates compared to previously inflated numbers, as we now detect and filter more bots than before

  • Apple MPP opens will be included in segments and workflows by default.

  • Campaign reports from April 1st 2025, onward will show updated data, including reliable opens, unreliable opens, and bot opens based on bot filter settings.

  • For past campaigns, we have filtered out the bot engagement by default, hence the campaign reports will show reliable and MPP opens.
  • New filters in the Contacts section allow for deeper analysis of reliable opens vs. bot opens.

  • Changes to bot filtering settings will be tracked in Audit Logs.



    • Bot engagement data is now available when exporting campaign reports.


    We’re Here to Help!
      

    We believe this update will give you more confidence in your email analytics and help you optimize your campaigns with precision. Try it out, and let us know how it works for you!

    Happy email marketing!

    Best regards,
    Zoho Campaigns



      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Tip of the week 03 - Sending emails in batches

            Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
          • Tip of the week 04 - Know about your recipients' 'prime open time.'

            In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
          • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

            Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
          • Email Deliverability Tip #3: Seal the deal with the preheader

            In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
          • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

            If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • How to Delete Personal Account Linked with My Mobile Number in past or by someone else

                                    How to Delete Account Created with My Mobile Number in past or by someone else This is creating issues in making or sync with my credentials mobile and email address..
                                  • WhatsApp Business Calling API

                                    Dear Zoho SalesIQ Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho SalesIQ. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need
                                  • Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

                                    Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?
                                  • Marketer's Space - Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

                                    Hello Marketers, Welcome back to this week's Marketer's Space. In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced features
                                  • Connecting two modules - phone number

                                    Hi, I’d like some guidance on setting up an automation in Zoho CRM that links records between the Leads module and a custom module called Customer_Records whenever the phone numbers match. Here’s what I’m trying to achieve: When a new Lead is created
                                  • Zoho Marketing Automation 2.0 - Landing Page function not working

                                    Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help me
                                  • Unable to use Sign "You have entereed some invalid characters"

                                    Unable to use Sign "You have entered some invalid characters" I do not see any invalid characters. The text in "Leave a Note" is plain text which I entered directly into the field. See attached screenshot
                                  • Elevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration

                                    Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using Workflow
                                  • Messages not displayed from personal LinkedIn profile

                                    Hello. I connected both our company profile and my personal profile to Zoho social. I do see all messages from our company page but none from my private page. not even the profile is being added on top to to switch between company or private profile,
                                  • "Performed changes in the query is not allowed due to following reason" when adding columns or reordering data

                                    I'm trying to make changes to a query but every time i try to save it i get this error message. I'm not touching the data it's flagging. All I've tried to do is reorder a couple of fields and add a new one. Why won't it let me do this? It's a core query
                                  • Onboard new users easily with native screen recording in Zoho Projects Plus

                                    Communication involving both visual and audio elements tends to capture more interest among the audience. Whenever we onboard new employees to the organization, the task of engaging them in the induction sessions, and keeping the spark going in their
                                  • Request to Add Support for PDF Templates and More Flexibility in Email Editor

                                    Hi Zoho Campaigns Team, I hope you're doing well. I wanted to share some feedback and request a few improvements in the Email Template feature of Zoho Campaigns. Right now, we can create email templates using the HTML editor, which is helpful. But we’re
                                  • Can you stop Custom View Cadences from un-enrolling leads?

                                    I'm testing Cadences for lead nurture. I have set un-enroll properties to trigger on email bounce/unsubscribe, and do NOT have a view criteria un-enroll trigger. However, help documents say that emails are automatically un-enrolled from a Cadence when
                                  • Zoho Desk Android and iOS app update: Agent detail overview

                                    Hello everyone! We’ve introduced agent detail overview on the Zoho Desk Android and iOS app update. With this feature, you can get a complete view of agent’s tickets, response times, logged hours (for both tickets and activities), customer happiness ratings
                                  • Blog Widget: Show recent blog posts on my homepage

                                    Hey there I am using the Zoho Sites Blog feature. On my homepage, on the bottom I'd like to have a featured content section where I show some of my blog posts (selected, most recent, filtered by category and so on...). It would be nice to have a blog
                                  • How to iterate through excel data using zoho rpa

                                    I wanted to iterate or loop through excel data ( datatable). How can i do that
                                  • Zoho Commerce

                                    Hi, I have zoho one and use Zoho Books. I am very interested in Zoho Commerce , especially with how all is integrated but have a question. I do not want my store to show prices for customers that are not log in. Is there a way to hide the prices if not
                                  • Mass (Pull back) (Close WOs) (Close APs)

                                    Hi develop team. Just idea because Zoho FSM is great but its too manual. we have a lot of task to do every day and the system needs to have more features to automatic our tasks. I need to close several WOs, APs and Pull Back per day. Please we need mass
                                  • Customising Zohidesk portal default widgets

                                    Hello, I'm wondering how could I customise the default widgets such as "popular topics", "popular articles" using CSS or to make the tiles at the bottom match the ones that I made in the picture attached. I have made some custom widgets and edited them
                                  • If there’s a batch at the end, the ‘mark as inactive’ function doesn’t work.

                                    when my batch has a date to batch end and I "mark as inactive" he batch does not obey the status and reactivates the batch.
                                  • Seamless multilingual messaging and tone control in Zia IM Composer

                                    Hello everyone! Managing customer conversations across multiple languages can be time-consuming. Using Zia in the Instant Messaging (IM) Composer helps you overcome this by providing tools to translate content, adjust your tone, and refine your messages
                                  • Advanced Deluge help needed with custom function and COQL limits

                                    I have a scheduled function that takes a snapshot of specific metrics and saves them to a custom module. However I'm struggling with the limits of COQL. I attach my full code, but an example of the issues I'm having is that it's erroring with a 'Limit
                                  • Tip of the Week - Conditional Formatting Chart

                                    Conditional formatting allows you to highlight your data series based on a pattern or a trend in your data. This makes it easy for you to identify when your data reaches certain values or when it deviates from the trend.  Zoho Analytics allows you to
                                  • Zoho Learn - AI Translate

                                    Hi Learn team, I had a situation today where I was providing training to a client team and I had written articles into their Zoho Learn to support their learning. I realised that one of the team members was a non-native English speaker and they were struggling
                                  • Payroll In Canada

                                    Hi, When can we expect to have payroll in Canada with books 
                                  • Power of Automation :: Auto-Sync Custom Date Field Between Related Tasks via Blueprint Transition

                                    Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
                                  • Introducing auto-upgrade in Zoho LandingPage

                                    Hi everyone, We’re excited to share an upcoming update to help you get the most out of your landing pages — the auto-upgrade option, launching on October 22, 2025. Your landing pages are designed to bring in leads, and we want to make sure you never miss
                                  • Workdrive comment links stopped working.

                                    I have marked a PDF file with 95 comments, they have worked for a while. When i clicked on them they brought me to the correct page and showed me the outline that i had drew on the plans. The comments included the page number of the outline, but now it
                                  • How to Bulk-Update Sales Orders in CRM

                                    Hi - I need to bulk update existing sales orders with dates from our ERP of when the sales orders were created. I made a date field on the Sales Order module where I want to insert that data. I can't Mass Update because I am not updating the fields to
                                  • Zoho ToDo in Cliq

                                    Our organization utilizes Zoho ToDo in the Zoho Mail Desktop app. Is there a way for these to show up in Cliq Desktop app as well?
                                  • 【Zoho CRM】サンドボックス機能のアップデート:カスタムビューが利用可能になりました。

                                    ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 今回は「Zoho CRM アップデート情報」の中から、サンドボックス機能のアップデートをご紹介します。 目次 1. カスタムビューとは 2. 今回の機能アップデートについて 1. カスタムビューとは カスタムビューは、ユーザーが設定した条件に基づいてデータをフィルタリング・整理し、 重要な情報へ効率的にアクセスできるようにする機能です。 「過去15日間の見込み客」や「受注間近の商談」、「特定の優先度レベルが設定された案件」など 条件を指定してわずか数クリックで設定できます。
                                  • Changing an agents email address

                                    How do you change an agent's email address? I keep getting a red circle even though I am an admin. And on one of my agents he has two email addresses? How is that possible?
                                  • Zoho CRM - Potentials Tab

                                    Hi! When I create a Deal (Potentials tab) the header looks like this: After a refresh on the page it looks like this: What should I do so that it is displayed like in the second pic without refresh? Also I have a user that as of recently, cannot see this
                                  • Is there a way to automatically add Secondary Contacts (CCs) when creating a new ticket for specific customers?

                                    Some of our customers want multiple contacts to receive all notifications from our support team. Is there a way to automatically add secondary contacts to a ticket when our support team opens a new ticket and associates it with an account? This would
                                  • Unable to create embed code for resource of workdrive using API

                                    Hello Team, I am trying to create embed code for a resource using workdrive api in powershell, however facing some issues with injecting data in body. Followed Doc: https://workdrive.zoho.com/apidocs/v1/filefoldersharing/shareeveryone Please help, below
                                  • Feature Request - Insert URL Links in Folders

                                    I would love to see the ability to create simple URL links with titles in WorkDrive. or perhaps a WorkDrive extension to allow it. Example use case: A team is working on a project and there is project folder in WordDrive. The team uses LucidChart to create
                                  • not able to convert pdf to jpg and other forms and vice versa.

                                    i want to change my pdf to jpg, word, etc and some times jpg to pdf. i don't know how to do in this.
                                  • Enable / show scroll bar when Mega Menu is opened

                                    Hey there I am using the mega menu add-on and experience a "flicker" whenever the mega menu opens. The reason is, that the scrollbar, which has a width of a few pixels, stops showing when the mega menu opens. As the scrollbar disappears the whole page
                                  • Reports: Custom Search Function Fields

                                    Hi Zoho, Hope you'll add this into your roadmap. Issue: For the past 2yrs our global team been complaining and was brought to our attention recently that it's a time consuming process looking/scrolling down. Use-case: This form is a service report with
                                  • Zoho Inventory - Composite Items - Assembly - Single Line Item Quantity of One

                                    Hi Zoho Inventory Team, Please consider relaxing the system rules which prevent an assembly items from consisting of a single line item and outputting a quantity of 1. A client I'm currently working with sells cosmetics and offers testers of their products
                                  • Next Page