Setting up a tracking domain has numerous benefits, including improved mail delivery, avoiding spams and bounces, and guarding you against reputational issues.
One of the biggest advantages of having your own tracking domain is the trackable links will have your own domain instead of our (Zoho Campaigns) domain. As the recipients come to recognize your brand name in these links, it will lead to an increase in trust and engagement. This, in turn, will preserve your domain’s reputation.