Deliverability Compliance
Compliance FAQ
Bounces 1. Why are your emails getting bounced? Emails may bounce due to invalid email addresses, full mailboxes, blacklisted sender IPs/domains, missing SPF/DKIM records, large attachments, suspicious content, or recipient server issues. Cleaning ...
Why do your emails to Gmail recipients land in the spam folder?
We request you to check if your domain is authenticated with Zoho Campaigns. If it's authenticated, we may need to look at other factors such as the subject line, content, and domain reputation. To investigate further, please extract the email header ...
Is domain authentication mandatory when sending more than 5,000 emails per day?
Yes. Domain authentication (using SPF, DKIM, and DMARC) is mandatory for senders sending more than 5,000 emails per day to Gmail accounts.
What are the email authentication requirements for Google?
Google requires bulk email senders (those sending 5,000+ emails/day to Gmail accounts) to authenticate emails using SPF, DKIM, and DMARC. These protocols help verify the sender's identity and reduce spam and phishing attempts. Google also recommends ...
What is the recommended spam rate for Gmail?
Gmail recommends maintaining a spam rate of less than 0.1%. A spam rate of up to 0.3% may be tolerated, but anything above that is considered a policy violation and can hurt your sender reputation and email deliverability.
Should you send emails only to opt-in and active contacts to reduce the spam rate in Google Postmaster?
Yes. Sending emails only to opt-in and active contacts will help reduce spam reports and complaints, ultimately lowering your spam rate in Google Postmaster.
What should you do when your IP reputation is low in Google Postmaster?
We request you to contact our support team by sharing a screenshot of your IP reputation report or provide access to our email address to allow us to review the situation. After that, contact our support team at support@zohocampaigns.com so we can ...
Will improper contact management practices affect your domain reputation in the Google Postmaster?
Yes. Sending emails to non-opt-in or inactive contacts is considered poor contact management and can negatively impact your domain reputation in Google Postmaster.
Can you warm-up your sender domain to improve your domain reputation in Google Postmaster?
Yes. Warming up your sender domain can help improve your domain reputation. This involves gradually increasing the volume of emails sent over time to build a positive reputation with ISPs and email recipients.
How can you improve your domain reputation in Google Postmaster?
To improve your domain reputation, follow best email sending practices and ensure proper contact management. This includes sending to opt-in contacts, removing inactive addresses, and adhering to engagement best practices.
If your domain reputation is affected in Google Postmaster, will it affect the deliverability of emails sent to other domains?
No. If your domain reputation is low in Google Postmaster, it will only affect emails sent to Gmail and Google domain contacts. However, maintaining a poor reputation could have wider consequences, especially if other ESPs start to follow similar ...
For how many days can you check the report in Google Postmaster?
You can review reports for the past 7, 30, 60, 90, or 120 days in Google Postmaster.
Why is your domain still not verified in Google Postmaster?
Check that the correct TXT records are added to your domain DNS settings. If they’re properly configured, click the Verify button to check the verification status.
How can you add your domain to Google Postmaster?
Log in to your Google Postmaster account and click the + icon at the bottom to add your email sending domain. You may need to verify your domain using TXT records.
Why is your account placed on hold when your domain reputation is affected in Google Postmaster?
If your domain reputation is affected in Google Postmaster, your emails are more likely to land in spam folders, which hurts deliverability. The account hold is a preventive measure to stop further negative impact while corrective actions are taken.
What should you do when your account is placed on hold due to a domain reputation issue in Google Postmaster?
When your account is placed on hold due to domain reputation issues, follow the corrective suggestions provided in the notification email. After making the necessary improvements, let us know by emailing us at support@zohocampaigns.com so we can ...
Will improving your domain reputation in Google Postmaster improve email deliverability?
Yes. Improving your domain reputation in Google Postmaster can significantly improve your email deliverability because Gmail uses this tool to classify emails as either legitimate or spam.
What happens when the spam rate is high in Google Postmaster?
A high spam rate in Google Postmaster indicates that a significant percentage of your emails sent to Gmail accounts are either automatically marked as spam or reported as spam by recipients. This can negatively affect your sender reputation and email ...
What happens when your IP reputation is low or bad in Google Postmaster?
If your IP reputation is low or bad in Google Postmaster, your emails are more likely to land in spam folders, even for recipients using Gmail or other email services that use similar reputation metrics.
What happens when your domain reputation is low or bad in Google Postmaster?
When your domain reputation is low or bad in Google Postmaster, your emails are more likely to land in Gmail’s spam folder, significantly impacting deliverability to Gmail recipients.
Why am I not able to find the "Manage users" option in Google Postmaster?
Ensure that you have admin privileges in Google Postmaster. If you don’t have admin access, you won’t be able to manage users.
How do you enable access to Zoho Campaigns' email address in Google Postmaster?
To grant access, follow these steps: Click the icon next to your verified domain in Google Postmaster. Select Manage users. Click the + icon at the bottom-right. Add our email address (zohocampaignsuser@gmail.com) and let us know by contacting us at ...
Will your emails land in the spam folder if your domain reputation is low or bad in Google Postmaster?
Yes. If your domain reputation is low or bad in Google Postmaster, your emails are more likely to be classified as spam by Gmail.
Does Google Postmaster’s report only reflect emails sent to Gmail and Google domains?
Yes. The Google Postmaster tool report only reflects emails sent to Gmail and Google domain recipients.
Can you add multiple domains to Google Postmaster?
Yes. You can add multiple domains to Google Postmaster to monitor the reputation of each one separately.
Why should you add your domain to Google Postmaster?
By adding your domain to Google Postmaster, you can easily monitor the status of your domain reputation. This allows you to identify and resolve any issues that could impact your email deliverability, especially with Gmail recipients.
How can you find out why your domain reputation was affected?
You can add your domain to tools like Google Postmaster and review the dates when your domain reputation was affected. You can then cross-check campaign reports for the specific dates to identify what might have caused the decline.
Why are you receiving a warning email stating that your domain reputation was affected in Gmail?
Our automated system checks your domain reputation and notifies us if it’s affected. If your domain reputation is impacted, we’ll send you a warning email.
Once your account is unblocked, can you immediately reactivate inactive contacts that were moved to unsubscribed status and continue sending campaigns?
No. It’s recommended to review your email list thoroughly and engage only those who have confirmed their interest before reactivating such contacts.
Why are inactive contacts considered to be potential spam trap contacts?
Inactive contacts, especially those who haven’t engaged with your emails in a long time, are considered potential spam traps because they may include recycled spam traps.
Will a purchased contact list contain more spam trap email addresses?
Yes. There is a high probability that a purchased contact list will contain more spam trap email addresses.
What actions do Email Service Providers (ESPs) take when emails are sent to spam trap email addresses?
When ESPs detect emails sent to spam traps, they take actions that negatively impact the sender's reputation and deliverability. These actions include flagging the sender's IP address and domain as a source of spam, potentially leading to email ...
Will email addresses with misspelled domain names be considered spam trap email addresses?
Yes. Email addresses with misspelled domain names are considered a type of spam trap, specifically known as typo spam traps.
Is there a definitive pattern to identify spam trap email addresses?
It’s difficult for email senders to identify spam trap email addresses because they’re designed to appear as normal, valid email addresses.
When will an Email Service Provider (ESP) consider an email address a spam trap?
An email address is considered a spam trap when it’s used by an ESP or anti- spam organization to identify senders engaged in poor email list hygiene. These addresses are either newly created and never used by a real person (pristine spam traps) or ...
How can your emails end up being delivered to spam trap contacts?
Email Service Providers (ESPs) and anti-spam organizations use spam traps to identify senders who are not following best practices or are sending unsolicited emails. This is how emails can end up being "delivered" to these contacts. Spam traps are ...
How will you be notified if your campaigns are receiving high spam trap hits?
Our automated system monitors the performance of your campaigns and will send a warning email if spam trap hits are high.
Will sending emails to opt-in/active contacts help reduce high spam trap hits?
Yes. Sending emails only to opt-in/active contacts will help reduce high spam trap hits.
Can you purchase a dedicated IP address to avoid an account block due to high spam trap hits?
Purchasing a dedicated IP address does not prevent account blocks due to high spam trap hits. Spam trap hits reflect poor list quality and sending practices, which impact your sender reputation regardless of IP type. Maintaining a clean list and ...
Why is your account placed on hold when you receive high spam trap hits?
Your Zoho Campaigns account is placed on hold after high spam trap hits to protect the reputation of their email sending network. Spam trap hits indicate poor list hygiene or potential spam practices. The hold helps prevent further damage while you ...
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