Deliverability Compliance
How can you reactivate inactive contacts that have been moved to unsubscribed status and send emails?
Once your campaigns are performing well, you can reactivate inactive contacts from the unsubscribed list in batches. Then, send re-engagement emails to determine their interest in receiving further communications from you.What should you do if you don’t receive a response from recipients after sending re-engagement emails?
If no response is received after one or two follow-up re-engagement emails, you should remove those contacts from your account.Can I send re-engagement emails to old or inactive contacts to reduce spam trap hits?
Yes. You can send re-engagement emails to old or inactive contacts to gauge their interest in receiving further emails. You should then send future emails only to the contacts who express interest.Why aren’t spam trap contacts categorized as bounced or invalid?
Spam trap contacts still have an active inbox. Because they have a valid email box, they won’t be flagged as bounced or invalid contacts.Why aren’t spam trap contacts categorized as bounced or invalid?
Spam trap contacts still have an active inbox. Because they have a valid email box, they won’t be flagged as bounced or invalid contacts.Why aren’t anti-spam services sharing email addresses of spam trap contacts?
Anti-spam services don't share spam trap email addresses to preserve their effectiveness. If these addresses were made public, spammers could avoid them, which would defeat the purpose. Keeping them confidential helps catch negligent or malicious ...Why should I remove all old or inactive contacts from my account to reduce spam trap hits?
Removing old or inactive contacts helps reduce spam trap hits because these contacts may include outdated or abandoned email addresses that have turned into spam traps. Keeping your list clean prevents sending emails to these traps, which protects ...Will the double opt-in process help reduce spam trap hits?
Yes. The double opt-in process helps reduce spam trap hits by ensuring only genuine, engaged subscribers are added to your list, reducing the risk of sending emails to spam traps.Will proper contact management practices help reduce spam trap hits?
Yes. Following proper contact management practices, such as regularly cleaning your list and using confirmed opt-ins, will help reduce spam trap hits.What should I do when I receive an account block notification email due to high spam trap hits?
We request you to respond to the clarification questions in the notification email, and we will check your contact management practices and offer suggestions to proceed further.Why am I receiving a high spam trap hit warning email?
You’re receiving a warning email because your emails are being sent to spam trap addresses. This typically happens due to outdated, purchased, or scraped contacts. We recommend cleaning your list to protect your sender reputation.How does removing old/inactive contacts reduce spam trap hits?
Spam trap contacts don’t engage with your campaigns, so removing old, inactive, or non-opt-in contacts reduces the risk of sending emails to spam traps.Will list cleaning help remove spam trap contacts?
List cleaning tools cannot completely remove spam trap hit contacts. To reduce spam trap hits, remove contacts who haven't engaged with your campaigns in 6 months, 1 year, or 2 years.How strict are anti-spam services against spam trap hits?
Anti-spam services are extremely strict about spam trap hits. Even a single hit can trigger warnings, and multiple hits can lead to blacklisting or account suspension.What are the impacts of spam trap hits?
Spam trap hits harm your sender reputation, increase bounce rates, lower deliverability, and may lead to blacklisting or account suspension by email platforms.Will spam trap hits affect my domain reputation?
Yes. High spam trap hits will negatively impact your domain reputation and may lead to blacklisting.Can I get a list of spam trap contacts?
No. Zoho Campaigns does not provide a list of spam trap hit contacts.Is the spam trap hit count updated in the campaign report?
No. Spam trap hit counts are not included in Zoho Campaigns reports.Why are my campaigns getting high spam trap hits?
High spam trap hits usually indicate that your email list contains outdated, purchased, or scraped addresses. Spam traps detect non-consensual or careless list- building practices. To reduce hits, clean your list regularly, use confirmed opt-ins, ...What do spam trap hits mean?
Spam traps are used to identify spammers. They look like regular email addresses but don’t respond to emails or sign up for lists. When they receive an email, the sender is flagged as a spammer.How can I avoid my Zoho Campaigns organization from being blocked due to high abuse complaints?
To avoid having your account blocked, remove old, non-opt-in, and inactive contacts and follow best practices for contact management, sending emails only to opt- in and active contacts.Is it mandatory to get consent from my contacts before sending campaigns to avoid abuse complaints?
Yes. In Zoho Campaigns, it is mandatory to obtain consent from your contacts before sending email campaigns to them.Can I send consent emails to reduce abuse complaints?
Yes. Sending consent emails (like confirmation or re-engagement emails) helps ensure that recipients want your messages, cleaning your list of disengaged contacts, and reducing the likelihood of abuse complaints.How does topic management help avoid abuse complaints?
Topic management allows recipients to choose their preferences, so instead of unsubscribing, they can select the types of marketing emails they want to receive, which reduces the likelihood of abuse complaints.What happens when recipients raise abuse complaints to their ESPs?
When recipients report abuse to their ESP (Zoho Campaigns), it can lower your sender reputation, reduce email deliverability, and potentially lead to account suspension or restrictions to protect users from unsolicited emails.How strict are anti-spam services regarding abuse complaints?
Anti-spam services are very strict about abuse complaints. Even a small percentage of complaints can trigger scrutiny. Frequent complaints can lead to blacklisting, email blocking, or permanent damage to your sender reputation.What are the impacts of high abuse complaints?
High abuse complaints can damage your sender reputation, reduce email deliverability, and increase the likelihood of your emails being marked as spam. This can lead to blacklisting by ISPs, suspension from platforms like Zoho Campaigns, and lower ...What does a direct abuse complaint mean?
A direct abuse complaint occurs when a recipient manually reports your email as spam, typically by clicking the Report Spam or Mark as Junk button in their email client.Does highlighting the unsubscribe link in my email reduce abuse complaints?
Yes. Making the unsubscribe link visible and easy to find helps reduce abuse complaints. When recipients can easily opt out, they’re less likely to mark your email as spam.Can I reduce abuse complaints by following proper contact management practices?
Yes. Following proper contact management practices, such as targeting engaged, opt-in contacts and maintaining a clean list, will help reduce abuse complaints.Can recipients find Zoho's abuse email address in the email campaigns I send?
Yes. All emails sent from Zoho Campaigns will include our abuse email address in the header, allowing recipients to report unsolicited emails directly to us.Can I find out how many abuse complaints I've received?
No. You cannot view the specific contacts who have raised abuse complaints in Zoho Campaigns.Does sending emails to non-opt-in contacts result in abuse complaints?
Yes. Sending campaigns to contacts who have not given consent to receive emails from you increases the likelihood of receiving abuse complaints.What should I do when I receive an account block notification email due to abuse complaints?
Kindly respond to the clarification questions in the notification email so that we can verify your contact management practices and assist you further.Why am I receiving abuse complaint warning emails?
If your recipients raise abuse complaints, our automated system will send you a warning email to ensure you’re following proper contact management and email sending practices.Does sending emails to old/inactive contacts result in abuse complaints?
Yes. Sending emails to old or inactive contacts may result in abuse complaints. It is always recommended to remove old or inactive contacts on a regular basis.Should I remove contacts who raised abuse complaints?
Zoho Campaigns does not disclose the recipients who have raised abuse complaints. So, we recommend removing contacts who have not consented to receive emails from you or have not engaged with your campaigns.What happens when my campaign crosses the complaints threshold limit?
If your campaign exceeds the threshold limit, it will be automatically canceled or stopped by our system.What is the threshold limit for complaints?
In Zoho Campaigns, the threshold for abuse complaints is 0.1% of your total sent emails.Can I see the list of recipients who raised abuse complaints?
No. Due to privacy and security reasons, we don't provide a list of recipients who raised abuse complaints.Next page
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