What does marketing and non-marketing subscription types mean?
Subscription Type can be used to identify the current stand of contacts to decide if it is the right time to send them email campaigns, as well as whether they want to receive email campaigns.
- Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
- Non-marketing: These customers have not subscribed to receive email campaigns.
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