How can I improve my open rate?

You can practice the following techniques to improve the open rates for your campaigns:

Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails.
Offer content that's relevant to your contact's needs and interests.
Follow hygienic email sending practices.
Analyze your recipient's time zone and send emails when they are likely to check their inbox.
Nurture your contacts by sending follow-up emails for your campaigns. You can use the Chain and Child campaign models to nurture your contacts effectively.
Don't send very few emails or over-send emails. Maintain a healthy email volume and frequency.

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