Make Every Conversation Count: Personalize Your Chatbot for Human-Like Engagement

Make Every Conversation Count: Personalize Your Chatbot for Human-Like Engagement

Imagine walking into your favourite coffee shop, and before you even place your order, the waiter asks, "Would you like your usual?" That small gesture makes you feel recognized and valued, strengthening your connection with the place. Now, what if your chatbot could create that same personalized experience for your visitors?


With the Criteria Router card, you can dynamically tailor your chatbot’s behaviour based on visitor attributes, without writing a single line of code. Adjust the bot’s flow based on factors like visitor type, CRM details, lead score, or real-time responses to create smarter, more relevant interactions that make every conversation meaningful.

Say "Welcome back" to returning visitors

 

Instead of using a common greeting, your bot can identify returning visitors and greet them accordingly:

  • For new visitors: "Good morning! Welcome to Zylker 👋"

  • For returning visitors: "Good morning! Welcome back, <visitor name> 👋"

By personalizing interactions, you create a near human experience, increasing engagement and customer satisfaction.

 



How can your business benefit from this?  

  • Enhance Customer Experience: Personalization makes interactions feel natural and engaging.
  • Prioritize VIP Customers & Leads: Ensure high-value visitors get the best support.
  • Optimize ChatGPT Assistant Usage: Control access to premium AI responses, reducing unnecessary API calls.

 

Use cases for the Criteria Router  


1. Prioritizing High-Value Leads  


Use Lead Score, CRM Tags, or Visitor Stage to route/transfer potentials directly to experienced sales reps, increasing conversion rates.


 

2. VIP Customer Support  


Identify VIP customers via CRM data or tags and route/transfer their requests to senior support reps for immediate resolution.


 

3. Recognizing & Greeting Returning Visitors  


Detect returning visitors using Visitor type and customize greetings accordingly.

 


IdeaPro Tip: Use "Good %smart.timenow%" context variable to personalize greetings further based on the time of day (Morning, Afternoon, Evening, and Night).  =

4. Contextual Support Based on Page Visits  


Customize chatbot behaviour based on the visitor's current page. For example, visitors on the support or about page can receive an enhanced support experience, including AI-powered assistance or ticket creation.

 

5. Campaign-Based Chatbot Flows  


If visitors land on your website via a specific marketing campaign, tailor chatbot responses to align with that campaign, ensuring a seamless experience.

 

 

 6. Flow Customization Based on Visitor Input  


When using the Input Card to capture visitor responses, you can split the bot flow based on their answer. For example, if you collect feedback via a Ratings Card, store the visitor's response in a bot context variable. Then, use the Criteria Router to customize the bot's response based on the rating received. High ratings can trigger a request for a testimonial, while low ratings can prompt an immediate support escalation, ensuring a proactive customer experience.'



 

ChatGPT Assistant Pro Tip: 

 

We know that the ChatGPT Assistant is a paid service that charges per API call. To manage its usage effectively, you can use the Criteria Router.

 

Instead of enabling it for all visitors, analyze the most common inquiries you get for your business, whether sales or support-related. If most are support queries, provide the assistant's expertise only for existing customers for enhanced support. For sales-related queries, get the visitor's requirement and create a support ticket in the desk or schedule an appointment instead, ensuring optimized usage and cost management.




Testing the Criteria Router 

To test the Criteria Router, click on Test Your Bot, then select Edit Visitor Info below the bot's display picture and fill in the details based on the card you're testing. For example, if you want to test whether the bot flow changes when a visitor lands on the Contact Us page, search for Landing Page and enter your Contact Us page URL. Then, restart the bot flow to see if the bot responds accordingly.


You can use this method to test different use cases and visitor personas, ensuring your bot behaves as expected in various scenarios. 


FAQs  

 

1. Can I add multiple rules to the Criteria Router?


Yes, you can combine multiple rules using AND & OR conditions to fine-tune chatbot behaviour.

 

2. Can I track which flow is used most often?


Yes! Use Flow Stats to track and analyze chatbot interactions.

 

3. Can I create different bot flows based on visitor location?


Absolutely! Use the Country/Region filter to customize responses for different geographic locations.

 

4. Can I differentiate between WhatsApp and website visitors?


Yes! Use the Channel filter to create distinct chatbot experiences for website, WhatsApp, and other platforms.


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • ABA Files payment description

                                    Hi, is there a way to automate the payment description on the ABA file creation. When you paying many vendors having to put this in each time is very time-consuming. I couldn't see if there was a way to workflow this to automate using deluge.
                                  • GDPR Contd. - Handling Lawful Bases for Your Customers using Zoho CRM.

                                    Hello folks,   Continuing from our previous GDPR post, we bring to you the first cut of GDPR centric enhancements that are released for handling lawful bases for your customers in Zoho CRM. For your understanding we have split the entire process into three sections: Identifying Data Processing Basis Updating the Data Processing Basis in Zoho CRM  Consent Management in Zoho CRM 1. Identifying Data Processing Basis The fundamental principle to handle the personal data of your data subjects is to process
                                  • Upgrade the Lato font to the Lato 2 font

                                    While there's not a major difference, I noticed that Zoho doesn't use the upgraded Lato 2 font but it instead uses the standard one. Lato 2 enhances the look of letters and numbers when you italicize them, among little things that get tweaked. Is it possible
                                  • Validation Rule (Date)

                                    Hi There,  Can any anyone help me with the validation rule? I'm trying to fire a rule whereby the End Date cannot be before Start Date.  Any takers?  Manoj Nair
                                  • Masked Field Type with Permission-Controlled Visibility in Zoho CRM

                                    Dear Zoho CRM Team, Greetings, We would like to request a new feature that would enhance data security and access control within Zoho CRM, especially when handling sensitive internal information. Use Case: Our team occasionally needs to store sensitive
                                  • TDS Filing

                                    Is there any option for automatic 26Q and 24Q filing in Zoho books. Even Tally has this option. Why don't Zoho has this ? Is there any customisation available for this ?
                                  • How to properly setup Databridge on Linux Server?

                                    Hello guys, i am running a Linux server on which I am installing the Zoho Databridge via command line. The Zoho tutorial ( https://help.zoho.com/portal/en/kb/analytics/user-guide/import-connect-to-data/databases-and-datalakes/articles/postgresql-3-3-2021#1_How_do_I_install_Zoho_Databridge
                                  • Running Balance in Account Statement.

                                    Running balance should come by default in the accounting statements but in ZOHO we need to customize every time to get the running balance in accounting statement. I did not understand, when the bank account statement opened from Bank Menu can show the
                                  • Haven't used banking function for years and now want to reconcile and clean up my account

                                    I'm in the UK and have been using Zoho Books for my private mental health practice since 2018. Up until recently, I've entered everything manually and not reconciled any items with my bank account. Every year, I run a report for that year and use that
                                  • invalid element hsn_or_SAC

                                    Hi, I am trying to record expense in Zoho expense. when submitting I am facing this issue invalid "element hsn_or_SAC" please help me with this. Regards, Abdul Hameed M
                                  • Configuración

                                    Hola acabo de instalar Zoho CRM y quiero configurarlo correctamente. Al respecto me surgen algunas dudas tales como la diferencia entre: Cuentas, posibles Clientes y Contactos. ¿Conceptualmente que son cada uno? ¿Como se se relacionan entre ellos? Si
                                  • Plug Sample #14: Automate Invoice Queries with SalesIQ Chatbot

                                    Hi everyone! We're back with a powerful plug to make your Zobot smarter and your support faster. This time, we're solving a common friction point for finance teams by giving customers quick access to their invoices. We are going to be automating invoice
                                  • Recap - Desk Story Series

                                    In our exploration of the Wheels of Ticketing Series, we kicked things off by diving into a fundamental element of Desk Ticketing: the fields. These fields serve as the building blocks that gather essential information about tickets, customers, organisations,
                                  • Is it possible to register webhooks in Zoho CRM using API?

                                    Hello, I am trying to register a webhook in Zoho CRM programmatically (using the API). Specifically, I want to register a webhook that is fired when new Contacts are created in the CRM. I was able to setup a webhook using the UI, by creating a rule that
                                  • Customization of Chat Transcript Emails in Zoho SalesIQ

                                    Hi Zoho SalesIQ Team, I hope you're doing well. We would like to request the ability to customize the email template that is sent to clients when they request a chat transcript from SalesIQ. Currently, when a client clicks the button to receive their
                                  • Tip of the Week #60– Reduce response time with shared inboxes!

                                    When customer messages are scattered across different platforms and team members aren't sure who's responding, delays are inevitable. Slow responses frustrate customers and create a poor experience for your brand, especially when expectations are high.
                                  • Hybrid project management in IT and software development services

                                    Project management models serve a wide range of audience, however the highest takers for Agile project management methodology are the IT and software services industry. The flexibility to develop and release software iteratively with continuous improvement,
                                  • Introducing Forms in Zoho Sheet

                                    We hereby bring you the power of ​forms in Zoho Sheet. ​Now, build and create your own customized forms using Zoho Sheet. Be it compiling a questionnaire or rolling out a survey, Zoho Sheet can do it all for you. Forms is an excellent feature that helps you collect information in the simplest of ways and having it in Zoho Sheet takes it a notch higher. Build Simple yet Powerful forms Building forms using Zoho Sheet is fairly simple. The exclusive 'Form' tab lets you create one quickly. Whether you
                                  • How to overcome Zoho Deluge's time limit?

                                    I have built a function according to the following scheme: pages = {1,2,3,4,5,6,7,8,9,10}; for each page in pages { entriesPerPage = zoho.crm.getRecords("Accounts",page,200); for each entry in entriesPerPage { … } } Unfortunately, we have too many entries
                                  • Zoho Payroll: Product Updates - June 2025

                                    This June, we’re taking a giant step forward. One that reflects what we’ve heard from you, the businesses that power economies. For our customers using the latest version of Zoho Payroll (organizations created after Dec 12, 2024) in the United States,
                                  • Issue with Missing Scope for Creating Service Report via Zoho FSM API

                                    Hello @Latha Velu , I am currently working on creating a connection to create a Service Report in Zoho FSM using the API. However, while configuring the required scopes, I noticed that the scope ZohoFSM.modules.ServiceReports.CREATE which
                                  • What's New in Zoho Inventory | January - March 2025

                                    Hello users, We are back with exciting new enhancements in Zoho Inventory to make managing your inventory smoother than ever! Check out the latest features for the first quarter of 2025. Watch out for this space for even more updates. Email Insights for
                                  • Overdue payments pending approval max

                                    I needed to validate update the email to pay for goods sold out, travel expenses and cars and vehicles for office, office supplies, properties purchase etc
                                  • How do I mass edit time entries?

                                    Since you can not filter or sort time entries by what has and has not been invoiced (you can only see the icon but not separate invoiced from non-invoiced), I would like all time to initially be entered in as un-billable and I can change to billable as I bill them. (since you can see this separation)  So my question is HOW do I mass edit this? Can it be done?
                                  • Zoho Booking Page Footer

                                    Is there any option available to add social media, like LinkedIn, on the Zoho Booking page?
                                  • Global Sets for Multi-Select pick lists

                                    When is this feature coming to Zoho CRM? It would be very useful now we have got used to having it for the normal pick lists.
                                  • Custom SMTP is now available in Zoho Sign

                                    Hi there! Want to send Zoho Sign emails from your organization's or personal email server? Look no further! Zoho Sign has introduced custom Simple Mail Transfer Protocol (SMTP) for Enterprise users across all data centers. By enabling custom SMTP, you
                                  • Subform edits don't appear in parent record timeline?

                                    Is it possible to have subform edits (like add row/delete row) appear in the Timeline for parent records? A user can edit a record, only edit the subform, and it doesn't appear in the timeline. Is there a workaround or way that we can show when a user
                                  • Allow breakdown of per diem for meals provided

                                    Would it be possible to break the per diem down into what you get for each meal. The reason for this is we want to offer per diem but if a meal is provided by a customer or sales we need to remove this from the per diem bucket for that day. We break down
                                  • Bigin iOS and macOS app update: Link email messages to pipeline records.

                                    Hello everyone! In the latest version of the Bigin iOS(v1.11.9) and macOS(1.8.9) app, we have brought in support for an option to link email to pipeline records. This helps you to view emails specific to a deal, especially when a contact is associated
                                  • Help with SEO

                                    Hi There, I have recently published a site and added some Keywords in the SEO settings. Searching Google I currently don't find my site though. When do these settings take effect? In the SEO settings there is also a section "Sitemap" I can change settings for "frequency" and "Priority" What do these settings do? Kind regards
                                  • Assessment Field in Custom View

                                    Zoho recruit finally added the ability to filter Job Applications by Assessment Answers This is a very valuable addition to the Recruit But this is currently missing from the custom view This should be added to the custom view as well
                                  • Report Level Button

                                    Currently I couldn't find a way to add a report level button I think currently we can only add buttons/actions for records, but having custom report level button would be really beneficial Usecases Click to import/sync Data from On Prem Systems Click
                                  • Create collection from start integer to end integer

                                    I want create some ticket number. Starts at 1 and end at 10. I want the result to be a string 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10. Trying something like this but need the correct way write the start and end part. start = 1; end = 3; sequence = List();
                                  • Experience effortless record management in CRM For Everyone with the all-new Grid View!

                                    Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and
                                  • Importing Subform Data is Removed in Zoho Creator 6

                                    Previously It was possible to import Data to the Subform in Creator 5 This basic and mandatory Feature was completely removed from Creator 6 with no Timeline to add support for it How are we supposed to add our data if we want to use Creator? Manually?
                                  • Smart Document Automation:: From Zoho Projects to Zoho Writer – Merge, Edit, and Share

                                    Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
                                  • Zoho Desk - Cannot Invite or Register New User

                                    Hi who may concern, we encountered a problem that we cannot invite user or the visitor cannot register for a user at all through our help center portal, with the snapshot shown as below and the attachement. It always pops up that "Sorry, Unable to process
                                  • [ZohoDesk] Improve Status View with a new editeble kanban view

                                    A kanban view with more information about the ticket and the contact who created the ticket would be valueble. I would like to edit the fields with the ones i like to see at one glance. Like in CRM where you can edit the canvas view, i would like to edit
                                  • Knowledgeable Image Quality is very poor, any recommendations how to improve this?

                                    Hi All, We are looking at migrating our current knowledge base to Zoho so it can be kept in one location. Our current KB utilises a lot of images to try and make it easier for users and less wordy. Unfortunately, when I upload an image within an article,
                                  • Next Page