Use of non-Marketing contacts

Hello,

I'm trying to figure out how and why I would use the non-Marketing type within Campaigns ? To my understanding, a contact that is present in Campaigns wants to be emailed. Or if (s)he doesn't, (s)he is is marked as unsubscribed.

But with Non-Marketing Contacts, you would want to have contacts that you don't want to email, in a email program? I don't see any use cases where you don't want to email someone available for communication... If you see what I mean.

With more concrete example, I set a sync between CRM and Campaigns. Leads and Contacts are pushed to Campaigns. What reasons would I want to sync Contacts or Leads to Campaigns as Non-Marketing Contacts who can't be emailed ?

Finally, reading this page : https://help.zoho.com/portal/en/kb/campaigns/faqs/integrate-with-zoho-crm/articles/what-does-marketing-and-non-marketing-subscription-types-mean

A non-marketing contact "will not receive any marketing-related communication". Can I send communication that are not marketing-related from Campaigns? How do I send not marketing-related communication to them?

Kind regards,

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