Important KPI Metrics for Subscription Analytics
Currently, Zoho Analytics provides direct integration with Stripe Subscriptions. In this help section, we are going to learn about various metrics used in a Subscription application and how you can calculate them.
Churn rate refers to attrition i.e., the percentage of customers who unsubscribe from a product or service within a period. You can calculate the churn for any period such as monthly, quarterly, or yearly basis.
Formula:
Churn Rate = (number of customers who have unsubscribed / total number of customers at the start of the period)* 100
Retention rate refers to the percentage of subscribers who continue to use the product or service during a given time period. You can calculate the retention rate for any period such as monthly, quarterly, or yearly basis.
Formula:
Retention Rate = ((number of customers at the start of the period + number of new customers added – number of customers who unsubscribed during period) / number of customers at start of period) * 100
Monthly recurring revenue (MRR) is the income that a business can rely on every month. It enables in measuring the predictable recurring revenue components of your subscription business. You can simply sum the fees paid by individual customers who have subscribed for a monthly plan.
Formula:
MRR = SUM(Monthly subscription fee of customers)
Average revenue per user/unit gives you an account of the average revenue gained from a user/unit. This can be calculated on a monthly, quarterly or yearly basis.
Formula:
ARPU = Total Revenue earned during the period / Total number of Subscribers in that period
Life Time Value (LTV) is the total revenue gained from the customer while he is subscribed to the business. This can be calculated on a monthly, quarterly or yearly basis.
Formula:
LTV = Average contribution of the customer during the period * (1/Churn rate during the period)
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Create. Review. Publish.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Design. Discuss. Deliver.
Related Articles
Stripe Subscriptions Advanced Analytics
Stripe Subscriptions Advanced Analytics integration powered by Zoho Analytics enables you as a business owner to proactively manage and drive your subscription business with deep analytical insights. With Zoho Analytics you can slice and dice your ...KPI Widgets
Zoho Analytics offers a widget-based model for adding single numbered widgets and chart type widgets within dashboards. These are called KPI Widgets. Zoho Analytics offers 2 types of KPI widgets: Single number widgets Chart type widgets Adding ...HubSpot CRM Advanced Analytics
HubSpot CRM Advanced Analytics powered by Zoho Analytics empowers you with deep sales analytical capabilities over your data in HubSpot CRM. This integration enables you to keep track of your Key Sales Performance metrics and optimize your sales ...Zendesk Advanced Analytics
Zoho Analytics advanced analytics for Zendesk enables you to easily analyze your data in Zendesk and keep track of key help desk metrics. This helps support managers slice and dice their help desk data and create and analyze reports such as agents' ...Teamwork Desk Advanced Analytics
Zoho Analytics for Teamwork Desk enables you to easily analyze your helpdesk data in Teamwork Desk. With this, you can slice and dice your helpdesk data for analysis and derive key metrics to transform them into actionable business insights. General ...