When will Zoho Campaigns suspend a campaign

When will Zoho Campaigns suspend a campaign

At Zoho Campaigns, we are committed to offering a safe email experience for our users, which is why we built an efficient email infrastructure that wards off malicious emails with ease. We thoroughly scrutinize all the campaigns sent by users to identify patterns that point to spam. Our anti-spam system will validate all campaigns and the sending practices associated with them. If our anti-spam system finds anomalies in a campaign's content and sending practices, we will suspend the campaign. Let's dive deep and learn more about the reasons your campaign may get suspended:

High spam rate

Spam is one of the major issues that exists in the email marketing industry. To fight spam, Zoho Campaigns has built a resilient email infrastructure and implemented stringent anti-spam rules and regulations. Whenever your contacts mark your emails as spam, it will affect not only your business but also our sender domain, IP address, and other users using the system. It also damages our reputation with mailbox service providers and anti-spam services. We have mentioned the threshold value for spam rate in our terms of use. When the spam rate of a campaign sent by a user exceeds the threshold value, we will temporarily stop sending the campaign.

High bounce rate

Bounces occur when sent email can't be delivered. A high bounce rate will incur a negative reputation for the sender domain and IP address. This will affect deliverability for other users using our sender domain and IP address. Also, a high bounce rate will push us into the bad books of the mailbox service providers and anti-spam services. At Zoho Campaigns, we have defined the threshold values for hard bounces and mentioned it in our terms of use. When the hard bounce rate of a campaign sent by our users exceeds the threshold value, we will temporarily suspend campaign sending for the user.

Complaints 

Complaints incur a negative reputation for the sender domain and the IP address. At Zoho Campaigns, we address complaints with the utmost care and work to resolve them as soon as possible. An email campaign can receive complaints directly, through feedback loops, from internet service providers and anti-spam services. When a user receives a complaint, we will temporarily suspend campaign sending for the user.

High unsubscribes

Mailbox service providers closely monitor email engagement to make inbox decisions. If your campaign receives a lot of unsubscribes, it will incur a negative reputation for the sender domain and IP address. This will severely affect inbox placement for other users using the IP address. If a campaign sent by a user receives a lot of unsubscribes, we will temporarily suspend campaign sending for the user.

Blacklisted sender domains 

At Zoho Campaigns, if a user uses a blacklisted sender domain to send campaigns, we will suspend the campaign. We urge our users to ensure that the sender domain earns a positive reputation and stays in the good books of mailbox providers and anti-spam services. We also recommend users check the blacklists once in a while and ensure that their sender domain is not listed in them.

Blacklisted URLs  

Major mailbox service providers and anti-spam services are hugely concerned about the URLs used in emails and may deny inbox placement if the URLs are found to be blacklisted. At Zoho Campaigns, if our users use blacklisted URLs in their campaigns, we will temporarily suspend campaign sending for those users.

Shortened URLs and URLs with multiple redirects 

Mailbox providers consider shortened URLs and URLs with multiple redirects to be suspicious. While scanning incoming emails, if the receiving servers of mailbox providers find shortened URLs and URLs with multiple redirects, they may either flag your email as spam or quarantine the email. To prevent this, we will suspend the campaigns that contain shortened, broken, invalid URLs, and URLs with multiple redirects.

Spam trap hits 

A spam trap is an email address that doesn't belong to anyone and that can't be used for any communication. Mailbox service providers use these email addresses to identify spammers and email senders with unhygienic practices. If your campaign hits spam traps, it will incur a negative reputation for the sender domain and the IP address. At Zoho Campaigns, we take spam trap hits seriously. If campaigns sent by any of our users hit spam traps, we will temporarily suspend email sending for the user.

Inappropriate or suspicious  content  

Our anti-spam engine scrutinizes all the campaigns sent by our users. While scanning the campaign, we look for spam trigger words, pornographic content, and content related to restricted businesses mentioned in our terms of use. If a campaign contains such content, we will suspend the campaign and block the user's account.

When the source of the mailing list is suspicious  

At Zoho Campaigns, we will assess all the attributes of an email campaign before approving it. This includes the mailing lists as well. While reviewing a campaign, if we consider the source of the mailing list to be suspicious, we will suspend the campaign and ask the user to offer detailed information about the source of the signups.

Poor mailing list  quality

If a lot of the recipients negatively engage with a campaign sent by a user, it may be due to the quality of the mailing list. In such situations, we will temporarily suspend campaign sending and verify the quality of the mailing list. We will request the user to prune the mailing lists. If the user hasn't brought back inactive contacts to the active state and removed disengaged contacts, we will not allow the user to send campaigns. We do this to prevent further damage to our sender domain and IP address. We'll only approve campaigns if the user cleans the mailing list and adopts hygienic email sending practices.
 
At Zoho Campaigns, we strive hard to offer a safe email experience for our users, which is why we have built a super-efficient anti-spam engine that helps us effortlessly identify and thwart spam. We also urge businesses to adopt hygienic email sending practices so that they can improve email deliverability and maximize their conversions.

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