Why are the sent, delivered, and bounced totals not the same in the dashboard?
As you may know, sent and delivered aren’t the same. A sent email can get bounced, leading to the inequality in sent and delivered counts. So, as a general rule of thumb, Sent = Delivered + Bounced.
In most cases, if the mail doesn’t get delivered, it will be bounced. In extremely rare instances, the mail might be discarded. But this depends on the email service providers, i.e., Gmail, Hotmail, etc. In this case, there might be some discrepancies in the counts shown.
If a mail is landing in your recipient’s spam folder, it’s also considered as delivered.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...Navigating the Dashboard
The first screen you see when you login is the Dashboard. Dashboard can be divided into different sections. Navigation Toolbar Plan Details Notifications Profile More Actions Sent, Delivered, Opens & Clicks section Bounce Stats Spam Stats API Failed ...How to use Google Postmaster Tool to boost your Email Deliverability
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...Eight common practices that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...How is the percentage increase/decrease calculated for different sections in the dashboard?
The percentage indicates that out of the number mails that were sent, a particular percentage was delivered. The increase or decrease beside this percentage indicates if the total delivered mails have either increased or decreased than the previous ...
New to Zoho LandingPage?
Zoho LandingPage Resources