Campaign Review
Campaign Review FAQ
1. What isn’t allowed when creating and sending campaigns in Zoho Campaigns? There are certain aspects that you need to adhere to when it comes to the content you use or to whom you send campaigns because it can violate our terms of use and privacy ...
Why does the "invalid URL" error message appear?
If a URL or domain in your campaign content is invalid, our system will display an error message. Please update it with a valid URL. When you design the campaign, there's a chance for invalid URL being specified in a text or a CTA button. Once you ...
Can I send my campaigns with a bit.ly URL?
No. We recommend using direct URLs instead of shortened ones like bit.ly for better email deliverability because campaigns containing bit.ly URLs are more likely to land in the spam folder.
Why does my campaign show a warning message?
After creating and saving your campaign content, our system checks it for potential issues and displays warning messages. These issues may impact your email deliverability, so resolving them will help improve your results. While you can continue ...
Why does my campaign show an error message?
After creating and saving your campaign content, our system automatically checks it and displays error messages if any issues are detected. Resolving these errors will help ensure better email deliverability. Error messages are critical to email ...
Will all of my campaigns go through the manual review process?
If your previous campaigns have received a high bounce rate, abuse complaints, or spam trap hits, there’s a higher chance that your future campaigns will go through manual review.
Why should I share you the age of my contacts?
Sending emails to old or outdated contacts increases the likelihood of spam markings or abuse complaints. Sharing your contacts' age helps us verify the quality of your list.
Why should I share you my contact source?
During the campaign review process, we need to confirm that your contacts have opted in to receive emails from you. Sharing your contact source helps us verify this.
Why should I share my signup form URL?
During the campaign review process, we may need to verify your contact source. Sharing your signup form URL allows us to review and proceed with the process.
Should I clean my contacts before importing them?
Yes. It is strongly recommended to clean your contact list before importing to avoid a high bounce rate. For instance, you feel some contacts won't be responsive even before you import, it is better to not import those contacts. You can also ensure ...
Why should I share my nature of business with Zoho Campaigns?
We need to understand your business nature to confirm whether your email sending requirements comply with our terms of use.
How long will it take to review my campaign?
When your campaign is moved to manual review, it will be reviewed within 15 to 20 minutes.
Can I exclude my campaigns from the review process?
No. The campaign review process is mandatory for all campaigns and can't be skipped.
Why is my campaign sent for manual review?
Your campaign is initially reviewed by our automated system based on various parameters. However, in some cases, it may be sent for manual review if the content doesn’t comply with our terms of use.
Why is my campaign placed on hold?
When your campaign is moved to manual review, our team may place it on hold if they need more details to proceed with the review. Typically, campaigns are placed on hold when the content doesn’t align with our terms of use, or if your sender domain ...
How does the campaign approval process work?
We have an automated system that reviews your campaigns initially based on various parameters and approves those that comply with our terms of use. In some cases, your campaigns will be moved to manual review, where our team, working 24/7, will ...
Can I use the same sender domain in multiple Zoho Campaigns organizations?
In Zoho Campaigns, a sender domain can only be used in one account. This is to manage bounces, unsubscribes, contacts, and reports in a single place and to avoid accidental spam markings.
Why should I share my business details and contact source?
Every email goes through a review process where our moderators ensure that your email meets our industry standards. We require your business details and contact source to confirm that your business and campaign content align with our terms of use.
Why am I receiving an email from Zoho Campaigns stating that my campaign is on hold?
Every email undergoes a review process where our moderators ensure that your email complies with industry standards. Most emails are approved without any issues. However, if we need additional information, we’ll notify you that your campaign is on ...
What happens when my campaign only contains an image?
If your email campaign contains only an image, it may trigger spam filters, reduce deliverability, and appear blank if images don’t load. It also limits accessibility for screen readers and affects tracking accuracy. Always include supporting text and ...
Why am I getting an "only image, no text" warning message?
In Zoho Campaigns, we strongly recommend maintaining a 60:40 text-to-image ratio in your campaigns. If you’ve added only an image, we’ll display a warning message notifying you of the issue.
Can I send campaigns from an alternate sender domain if my primary domain is blacklisted?
No. We do not recommend sending campaigns from an alternate sender domain if the domain to which your recipients have subscribed is blacklisted.
Can I send campaigns from your subdomain if my primary domain is blacklisted?
Yes. You can send campaigns from a subdomain, even if your primary domain is blacklisted, as long as the subdomain is properly authenticated with SPF, DKIM, and DMARC. However, some reputation impact may carry over from the primary domain. It’s best ...
What are the possible reasons for an IP address blacklist?
An IP address can be blacklisted due to sending spam, high bounce rates, poor list hygiene, spam complaints, or missing email authentication (e.g., SPF, DKIM, DMARC). Other causes include hosting phishing links, sharing an IP with spammers, sudden ...
How can I find which anti-spam service blacklisted my IP address?
You can use MXToolbox to find out which anti-spam service blacklisted your IP. Go to mxtoolbox.com, enter your IP address in the search bar, and click “Blacklist Check.” MXToolbox will scan multiple anti-spam services. If your IP is blacklisted, it ...
How can I check my IP address blacklist status?
To check your IP address blacklist status, use MXToolbox. Go to mxtoolbox.com, enter your IP address in the search bar, and select “Blacklist Check.” MXToolbox will scan and display whether your IP is listed on any blacklists. Review the results and ...
How can I resolve the redirection URL error message?
To resolve a redirection URL error in Zoho Campaigns, verify the URL’s validity and accessibility, ensure proper domain authentication (e.g., SPF, DKIM, DMARC), avoid redirect loops, and review tracking settings. If the issue persists, clear your ...
What should you do if your URL domain is blacklisted?
If your URL domain is blacklisted, identify the blacklist using tools like MXToolbox. Resolve issues such as spam complaints or poor email practices, ensure proper SPF/DKIM setup, and request delisting. Clean your email list, improve engagement, and ...
Will my email deliverability be affected when sending campaigns from a blacklisted sender domain?
Yes. Sending campaigns from a blacklisted sender domain will negatively impact your email deliverability. Email providers flag such domains, causing emails to be marked as spam or rejected. This harms your sender reputation, leading to reduced open ...
Why am I not allowed to send campaigns from a blacklisted IP address?
Sending campaigns from a blacklisted IP address can damage your sender reputation and email deliverability. Email providers block blacklisted IPs to prevent spam, phishing, and other malicious activities. If your IP is blacklisted, emails are more ...
How long will it take to delist an IP address?
IP delisting can take anywhere from a few hours to several days, depending on the blacklist.
How do I delist my IP address?
To delist your IP, identify blacklists using tools like MXToolbox. Resolve issues (e.g., improve email practices, fix SPF/DKIM), then request removal from each anti-spam provider that has blacklisted your IP through their delisting process.
How might your IP address get blacklisted?
Your IP address may get blacklisted due to high spam complaints, poor list hygiene (invalid emails), low engagement, or improper email authentication (missing SPF/DKIM). Other causes include high bounce rates or sharing an IP with spammers. ...
Why am I receiving an IP address blacklist error message?
An IP address blacklist error in Zoho Campaigns occurs when the sending IP is flagged by spam filters or blacklist services, often due to high spam complaints, poor email authentication, or low sender reputation. To resolve it, check blacklists, ...
Why am I not allowed to use a redirection URL in campaign content?
A redirection URL in marketing emails can harm deliverability, trust, and brand reputation. It often triggers spam filters, creates authentication issues, and leads to tracking problems. It’s better to use a properly authenticated custom domain for ...
Can I send campaigns using a redirection sender domain?
Yes. You can send campaigns using a redirection sender domain in Zoho Campaigns. However, we do not recommend using a redirection sender domain for marketing emails because it can harm deliverability, trust, and brand reputation. It often triggers ...
Why do you recommend sending campaigns only from the signup domain?
When sending from a different sender domain, recipients may not recognize the sender, which increases the chances of emails being marked as spam or triggering abuse complaints. We recommend using the same sender domain that recipients signed up ...
Can I send campaigns from a domain different from the signup domain?
No. We do not allow campaigns to be sent from a sender domain different from the one recipients subscribed to. Using a different sender domain increases the risk of recipients marking the email as spam or lodging abuse complaints.
Why is it recommended to have a valid website associated with the sender domain?
A valid website linked to your sender domain boosts credibility, improves email deliverability, and reduces the risk of being flagged as spam. It helps recipients recognize your brand, making your marketing emails appear more legitimate and ...
Why is your campaign placed on hold due to an invalid domain?
We do not allow campaigns sent from invalid sender domains. Invalid domains either do not exist or lack proper business information on their website. This can cause deliverability issues, such as spam markings and abuse complaints.
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