Email Deliverability
Why are my emails going to the Promotions tab in Gmail, and how can I avoid it?
Emails often end up in Gmail’s Promotions tab due to content resembling promotional material, the sender’s reputation, or recipient behavior. To improve deliverability and land your email campaigns in the Primary tab, you can request your subscribers ...Why is my sender domain reputation affected in Gmail?
Gmail may lower your sender domain reputation due to factors like high spam complaints, low engagement, sending to spam traps, missing email authentication, or sudden volume spikes from a new domain.Why is DMARC required to send emails to the inbox?
DMARC protects your domain from spoofing and phishing attempts, ensuring that only authorized senders can send emails on your behalf. It also improves email deliverability and helps provide reports on unauthorized usage.Why was my Zoho Campaigns organization blocked?
Your account could be blocked due to multiple reasons, such as high bounce rates, spam trap hits, abuse complaints, or a damaged sender domain reputation. Please refer here for more detailed explanation.Why should you clean never-opened contacts?
Never-opened contacts are likely to be spam traps or inactive email addresses. Cleaning them from your list improves deliverability and reduces the risk of hitting spam traps, which can harm your sender reputation.Why are my emails going to the spam folder?
Emails can end up in the spam folder due to factors like poor sender reputation, unverified authentication (SPF, DKIM), content that triggers spam filters, or recipient behavior. Regularly cleaning your email list and following best practices can ...How can I improve my email deliverability?
For better email deliverability, follow best practices such as verifying your domain, using proper authentication (SPF/DKIM/DMARC), cleaning your email list regularly, and avoiding spammy language. For more information, you can refer to Zoho ...What could cause a delay in receiving emails when the campaign report shows that the email was delivered?
A “delivered” status from Zoho Campaigns indicates that the recipient’s server has accepted the email, but delays can still occur due to factors like spam filtering, throttling, greylisting, or recipient server processing. It may take additional time ...How does reply tracking work?
When reply tracking is enabled, a system-generated alphanumeric email address is created in the backend to monitor replies. With auto-forward replies activated, all responses will be forwarded to the configured email address.Does Zoho Campaigns track email replies?
Yes. In Zoho Campaigns, you can track email replies. By enabling reply tracking during campaign creation, you can monitor replies, and they’ll be displayed in your campaign reports.Why are my emails getting bounced?
Emails can bounce for reasons such as invalid email addresses, full mailboxes, blacklisted sender IP/domain, missing SPF/DKIM records, large attachments, or suspicious content. Cleaning up your email list and ensuring proper configurations can reduce ...Why aren’t my emails getting delivered?
Multiple factors can cause emails not to be delivered. To troubleshoot, you can contact us at support@zohocampaigns.com with the campaign URL and the sample recipient's email address so the team can check and provide a solution.Why are my emails landing in the Promotions folder?
Gmail introduced the Promotions tab to organize bulk and promotional emails. Zoho Campaigns cannot control how Gmail categorizes your email, but you can refer here for tips on improving inbox placement.Do we track auto-replies?
In Zoho Campaigns, auto-replies, such as out-of-office messages or bounce notifications, are typically not tracked in the platform’s standard reporting features. These automated responses are handled by the recipient's email server.Why are auto-replies sent to the sender address instead of the Reply-To address?
Auto-replies are sent to the sender address instead of the Reply-To address because most email servers follow the "Return-Path" or sender address for the delivery of automated responses like out-of-office or bounce messages.Why am I not receiving auto-replies?
Auto-replies are typically sent to the "Reply-To" address, "From" address, or custom return path address, depending on the recipient's email client configuration. In Zoho Campaigns, we track auto-replies sent to the custom return path address and ...Does using an invalid sender domain impact open rates?
Yes. Using an invalid sender domain can severely impact open rates. Emails from unverified or invalid domains are often blocked, marked as spam, or rejected, leading to poor deliverability and very low open rates.Does using a different sender domain impact open rates?
Yes. Using a different sender domain can impact open rates. If the domain is unfamiliar to recipients, it may lower trust and reduce opens. Additionally, a new or poorly authenticated domain may face deliverability issues. Consistency and ...Does flooding recipients' mailboxes impact open rates?
Yes. Flooding recipients' mailboxes with too many emails can result in deliverability issues, such as spam markings and abuse complaints, which will negatively impact open rates.How frequently should I send re-engagement emails?
We recommend sending re-engagement emails 1 to 3 times over 2 to 4 weeks to inactive subscribers. Space them out to avoid overwhelming recipients and gradually encourage interaction before removing unresponsive contacts to maintain list quality.Who should I send re-engagement emails to?
We recommend sending re-engagement emails to contacts who have been inactive, such as those who haven’t opened or clicked any of your emails for a set period (e.g., 3‒6 months). Targeting this group helps revive interest, clean your list, and improve ...Why isn’t the open rate tracked even if I open my emails?
Open rates may not be tracked if images or tracking pixels are blocked by your email client or security settings. Additionally, viewing the email in plain-text mode or having automatic image loading disabled in some email apps could prevent open rate ...Does A/B testing help improve open rates?
Yes. A/B testing allows you to experiment with different subject lines, sender names, or send times. By analyzing which version performs better, you can optimize your emails to be more appealing, increasing the chances that recipients will open them.Does adding a CTA button or blog link help improve open rates?
While adding CTA buttons or blog links doesn’t directly increase open rates, compelling content like CTAs and blog links can boost engagement. Engaged recipients are more likely to open future emails, improving long-term open rates.Do email sending practices play an important role in improving open rates?
Yes. Good email sending practices, such as sending at the right time, using verified domains, personalizing emails, segmenting contacts, and avoiding spammy content, all ensure better inbox placement, higher relevance, and increased engagement, which ...Can you get a good open rate by sending emails to old or inactive contacts?
No. Old or inactive contacts who haven’t engaged with your campaigns for a while are less likely to open your emails. The chances of engagement will be relatively low.Can you send follow-up emails to unopened recipients to improve open rates?
Yes. You can send follow-up emails to unopened recipients. After sending your main campaign, go to Campaign Reports, select the campaign, and click Send Follow-up. Choose Unopened as the recipient group, then create and send your follow-up message.Can you send follow-up emails to recipients who opened the email?
Yes. In Zoho Campaigns, you can send follow-up emails to recipients who opened the email. After sending your main campaign, go to Campaign Reports, select the campaign, and click Send Follow-up. Choose Opened as the recipient group, then create and ...Do follow-up campaigns help improve the open rate?
Yes. Follow-up campaigns help improve open rates by targeting recipients based on previous engagement. Sending tailored messages to those who didn’t open or interact increases the chances they’ll engage the second time.What is a follow-up campaign?
In Zoho Campaigns, a follow-up campaign is an email sent to recipients based on their interaction with a previous campaign, such as opens, clicks, or no response. It helps you re-engage interested users, nurture leads, or target those who didn’t ...Do re-engagement emails help improve the open rate?
Yes. Re-engagement emails help identify your contacts’ interests, so sending future emails to engaged contacts will increase the open rate.How can I send re-engagement emails?
In Zoho Campaigns, you can create a segment based on criteria such as "Not opened any emails in the last 90 days" or "Click rate = 0" to filter the contacts who haven’t opened any of your campaigns. You can then send campaigns to those recipients.What are re-engagement emails?
Re-engagement emails in Zoho Campaigns are targeted messages sent to inactive subscribers to reignite their interest. These emails encourage recipients who haven’t opened or clicked recent campaigns to engage again, often through special offers, ...How does the pre-header help improve the open rate?
The pre-header complements the subject line and gives recipients a better idea of what the email contains, improving the chances they’ll open it.Why isn't the open rate tracked for plain-text emails?
We usually embed a one-pixel tracking image in HTML emails to track open rates. In plain-text emails, we cannot include images, which is why open rates can't be tracked.Why is your open rate lower compared to other services?
To pinpoint the exact reason, we need to analyze if the same email content, sender domain, and contact list were used in both services. If so, we would need a report from the other emailing service to compare and identify the cause of the low open ...What factors might impact the open rate?
Factors such as low domain reputation, improper email sending practices, and poor contact management can significantly impact your open rate.How can I find the reason for a low open rate?
Our Email Deliverability team can analyze and provide the reason for low open rates. Please contact us at support@zohocampaigns.com with the organization details and campaign details suffering from low open rate.Why did my open rate drop suddenly?
Several factors could cause a sudden drop in open rate, including spam filtering, emails landing in junk folders, changes in subject lines or sender name reducing appeal, poor email list quality or inactive subscribers, technical issues with tracking ...Why is my open rate low?
If you're suffering from low open rate, there are multiple factors affecting it, such as unclear subject lines, irrelevant content, poor sender reputation, emails landing in spam, or sending at the wrong time.Next page
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