Why are my emails going to the Promotions tab in Gmail, and how can I avoid it?
Emails often end up in Gmail’s Promotions tab due to content resembling promotional material, the sender’s reputation, or recipient behavior. To improve deliverability and land your email campaigns in the Primary tab, you can request your subscribers to move emails to Primary and add you to their contacts, and you can minimize promotional content (e.g., too many links or images).
Personalizing emails and using a separate sender for non-promotional content can help reduce the likelihood of landing in the Promotions tab.
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