Email Deliverability
Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?
An email can be marked as spam for various reasons. Let's dive deep and learn more about them: Subject line: Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service. These filters look for certain phrases in the subject line ...Do I need to be tech-savvy to authenticate my domain?
No, you need not be tech-savvy to authenticate your domain. If you have access to your domain DNS Page, you can click here to learn more about implementing domain authentication. If you don't have access to the DNS page, you can check with your IT ...Is it mandatory to authenticate my email domain?
No, it is not mandatory to authenticate your email domain. However, we strongly recommend that you authenticate your sender domain as it will help your emails land in the inbox and safeguard them from being tampered with by fraudsters. Click here to ...Can I remove the ‘Unsubscribe’ link from the footer of the email?
Zoho Campaigns lets you edit the theme of the campaign while drafting the email content using the footer component in the template editor. You can't create, edit, or delete themes under Settings anymore. Yes, you can remove the 'Unsubscribe' link ...What can I do to revive unsubscribed contacts?
It is best not to send marketing emails to people who have expressed disinterest in receiving your email campaigns. That said, if you have a requirement where you want to add a contact who unsubscribed back to the mailing list, we suggest sending a ...What does ‘marked as spam’ mean?
It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...What does ‘unopened’ mean?
When recipients don't open an email you sent, it is considered "unopened."What does ‘Unique opened’ mean?
When a recipient opens your email for the first time, it will be considered a "unique open." If a recipient opens your email multiple times, the unique open count will not increase incrementally as it will not be considered a "unique open."What is Domain Keys Identified Mail (DKIM)?
DomainKeys Identified Mail (DKIM) is a security mechanism adopted by email marketing services to validate an email message. It checks if the emails are sent from a valid source and if the email message was tampered with in transit. Click here to ...What is a Sender Policy Framework (SPF)?
The Sender Policy Framework (SPF) record is a validation mechanism used to prevent email spoofing. This policy allows the sender to list all the addresses from which emails will be sent on their behalf. During SPF validation, the email header is ...What if I must add a group address to my mailing list?
Email addresses that start with admin@, info@ and support@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails to ...Can I use role/group addresses in my mailing list?
Email addresses that start with admin@, all@, and billing@ are called role/group addresses. They’re created to share a mailbox with a group of people. Usually, these email addresses will not be used to receive marketing emails. If you send emails to ...Why can't I send an image-only campaign?
Sometimes, your contacts/email service providers might have disabled the auto-downloading of images. In these situations, when recipients open your email, only the placeholder of your images will be displayed and you may not be able to convey the ...Why should I be careful about the links I put in my email?
When you're sending emails with URLs, ensure that you use direct URLs. Don't use shortened URLs or URLs of blacklisted domains as it may earn a negative reputation from mailbox providers and anti-spam services. Mailbox providers generally consider ...Can I use shortened URLs in my emails?
We don't recommend using shortened URLs in marketing emails because there are chances for fraudsters to easily use shortened URLs to perform phishing and spoofing activities. Also, ISPs and ESPs may consider emails with shortened URLs to be ...What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.What is an open rate?
An email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate. The open rate is tracked with the help of a hidden one-pixel image placed in the body of the ...What is preheader text?
The preheader is the short text that follows the subject line and that can be viewed only in the list view of your inbox. It is designed to support the subject line in conveying the essence of an email. A good preheader should act as a second subject ...How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...Why is my one pixel tracking image not automatically downloadable ?
Often, fraudsters send suspicious emails and try to perform spoofing or phishing activities when recipients open them and download the images in them. Taking this into consideration, mailbox service providers will block auto-download of images so ...What can cause missed open and click metrics?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When recipients open the email and when the images in the email are downloaded, an open is recorded in your Campaigns database. Sometimes, ...How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...Can I use a public domain-based email address to send marketing emails?
Some of the major email service providers have framed new policies that mandate the implementation of DMARC. If you don't authenticate your sender domain by implementing DMARC, your emails will bounce. It implies that you can't use third-party sender ...How do I know that I've hit a spam trap?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. They are generally present in purchased mailing lists. If you send campaigns to purchased mailing lists, your emails will hit spam traps. ...How do I get spam trap addresses in my mailing list?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. Spam traps will enter your mailing list under the following scenarios: When you use purchased mailing lists When you don't handle email bounces ...What is a spam trap?
A spam trap is a type of fraud management technique used by major Internet Service Providers (ISPs) and blacklist service providers. They are used to identify spammers and block their emails. A spam trap looks like a regular email address, but it ...
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