Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?
An email can be marked as spam for various reasons. Let's dive deep and learn more about them:
Subject line: Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service. These filters look for certain phrases in the subject line to determine which emails are spam and which are genuine. Some of these phrases include "weight loss," "FREE," and "earn from home." If an email's subject line has these phrases, it may be classified as spam.
Sender domain: Internet Service Providers (ISPs) use mechanisms similar to the ESP's spam filters to validate the sender's domain. The only difference is that the mechanisms used by ISPs are more powerful. When they find a sender domain that has been constantly sending spam, they will blacklist the sender domain. All the emails sent from that sender domain will be blocked. If your sender domain is blacklisted, you must contact the respective ISP and take necessary steps to whitelist your sender domain.
Content: Ensure that you offer relevant content to your contacts. While crafting an email, maintain the optimal ratio of 60% text and 40% images. Ensure that you don't use shortened URLs or URLs with multiple redirects in your email content.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Still can't find what you're looking for?
Write to us: support@zohoforms.com
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
Zoho SalesIQ Resources
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Bigin?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...Eight common practices that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...How email engagement magically boosts inbox placement
Mailbox providers such as Gmail, Yahoo!and others have been validating a lot of data points like spammy content, email engagement, and user interests to offer inbox placement —i.e. the number of emails that actually reach an inbox as opposed to ...How can I prevent my emails landing in the spam folder?
You can practice the following techniques to prevent your emails from landing in the spam folder: Authenticate your sender domain. If you're using a new sender domain, warm it up before sending your regular email volume. Ensure that your sender ...How a public domain sender address affects email deliverability
Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...