Campaigns | Reports And Analytics

Reports and Analytics
What is the difference between total and unique opens/clicks?
Total opens/clicks count all interactions (including repeated ones). Unique opens/clicks count each recipient only once, no matter how many times they’ve interacted.
What are the key metrics shown in a campaign report?
● Delivered: The number of emails successfully delivered. ● Opened: Total and unique opens. ● Clicked: Total and unique link clicks. ● Bounced: Hard and soft bounces. ● Unsubscribed: Number of users who opted out. ● Spam Complaints: Reports marked as ...
How do you retrieve the social share link from the sent campaign report section?
Open the sent campaign reports, and click on More → Social share option to retrieve the URL.
How do you check the child or chain campaign reports?
Navigate to Reports → Sent campaign reports Open the parent campaign and click View chain or child campaign report.
What are link clicks?
When the recipient clicks on any link that is added/attached in an email, the content will be recorded as a link click in Reports.
What is the password for accessing exported reports?
Zoho Campaigns' default password is the combination of the first four characters of your users' email addresses and the last four digits of your users' Zoho user ID. This password will be used for every file that is exported.
What are the differences between download recipient activity and download reports?
A download report is the only option to view the campaign recipient count number excluding the email address. However, the recipient activity reports are expanded versions that all contact information will be included according to the recipient ...
What is the download reports option in sent campaigns?
The download report is the only option to view the campaign recipient count number excluding the email address.
Can I export campaign report information in CSV/XLS/XLSX format?
Yes, you can export the campaign report information in CSV/XLS/XLSX format. You can find the export option under the Reports tab --->Select the campaign ---> Recipient Activity ---> Select the action which you want to export(Opened, Unopened, ...
What types of reports can be checked in Zoho Campaigns?
Campaign-based, list-based summary report, comparison report, and SMS campaigns can be checked.
How can you filter the report based on the campaign owner?
Navigate to Reports → Sent campaigns. Click on the Filter by option.
Can we export the reliable opens from sent campaigns?
The respective option will be available in the upcoming version.
Why is my sent campaigns report not constant?
Previously, campaign reports were inconsistent due to bot actions. Now, with bot filtering enabled, reports reflect accurate recipient activity.
Why are you unable to view any unique replies for your campaign?
Unique replies will be tracked only if the “Reply tracking” option is enabled while configuring the email campaign.
How do you open the Report section in Zoho Campaigns?
For accessing the Report section, kindly click on the Report module and select the campaign based on your preference for identifying recipient activity.
Can SMS campaigns reports be compared?
Zoho Campaigns provides an option to view the SMS campaign comparison reports based on activity and yearly comparison views. Navigate to Reports → SMS campaigns.
Can reports be exported based on lists?
Zoho Campaigns provides an option to export the contacts based on the mailing list as the criteria while exporting.
How does list-based reporting work?
When the email campaign has been sent to the specific mailing list, reports can be compared according to engagement of contacts, top five campaigns, and yearly reports. This will help identify list-based engagement.
Can you compare the reports on a yearly basis?
Yes. There is an option to compare the reports based on days and years according to the opened and clicked campaigns. Be it Campaigns based reports or List based reports, you can view it's yearly report by following these steps: Click the Yearly ...
Can we export the consolidated report for all email campaigns?
In Zoho Campaigns, sent campaign reports can be exported within the campaign bases. Additionally, in the revamp process, our team is working to implement the feature to export the consolidated reports for all of the campaigns.
How to configure the auto-replies moved to a specific email address?
Per the recipient server configuration, all auto-replies will be redirected to the sender or reply to address. We don't have control over re-configuring it.
How are the open locations identified?
Based on the recipient's email box configuration or IP, our server will deduct the recipient location from the recipient's server acknowledgment, and the same will be updated in sent Campaigns reports.
Why are you unable to view the open and click rates for your plain text campaign?
Open rates are tracked using a hidden one-pixel image in HTML emails, so they can't be measured for plain text campaigns; to track opens, we suggest using the HTML editor or our pre-designed templates.
What is the unique reply in Campaign reports?
Unique replies show how many different people replied to your email, with each person counted only once, even if they replied multiple times.
What is the reply rate?
The reply rate is the percentage of recipients who sent a reply to your email out of the total number of recipients to whom the email was delivered.
What does clickthrough rate in reports mean?
The clickthrough rate is the percentage of recipients who clicked a link in your email out of those who opened it, and may include bot-generated clicks if the bot filter is disabled.
What are the total opens in campaign reports?
Total opens include the number of times your recipients have opened the email campaign. If the bot filter is disabled, this metrics will include bot opens as well.
What are bot opens?
Bot opens are the number of email opens triggered by bots and other automated systems, rather than human recipients.
What is Apple MPP opens in reports?
This shows the percentage of email opens affected by Apple’s Mail Privacy Protection (MPP), which pre-loads content via Apple Mail servers, potentially marking emails as opened without actual user interaction. This was introduced in iOS 15 and later ...
What are reliable clicks in Campaign reports?
Reliable clicks indicate the number of unique recipients who clicked a link in your email campaign, with each person counted only once, no matter how many times they clicked.
Can you export the campaign reports based on a specific contact?
No. At the moment, it’s not possible to export the report based on contacts. It’s available only based on a campaign, and it’s list-based. This information is available in the contact database under Campaign summary.
Can you export bot opens?
At the moment, the option to export bot opens is not feasible.
Can you export reliable open-based contacts alone?
At the moment, the option to export reliable opens is not feasible.
What are reliable openings in Campaign reports?
Reliable opens indicate the number of unique human contacts who opened your email, with each counted only once regardless of multiple opens.
Where can I view the unsubscribe feedbacks received for my email campaigns?
When sending email campaigns to your contacts, it is mandatory to include an unsubscribe link in the campaign. It is considered one of the key aspects of responsible email marketing. It will also help boost your email deliverability rate. Given below ...
How long will my campaign reports be saved in my account?
At Zoho Campaigns, we'll retain the information related to past campaign reports such as opens, clicks, email addresses and related activities for a period of 5 years. Note: After five years, you can only view the overview of the report rather than ...
What is "Email opens from unknown location"?
When you send emails through Zoho Campaigns, and if you have opted to get the location data of the email recipients, the data along with the open and click rates will be displayed in the campaign reports. The open rate is tracked with the help of a ...
What is CTOR?
CTOR (Click-to-Open Rate) tells you, how many subscribers clicked the links in your campaign compared to how many opened it. CTOR is calculated by dividing unique clicks by unique opens. It is an indication of your campaign content's effectiveness.
What is the difference between unique opens and total opens?
Unique Opens - Number of recipients who opened your email campaign. Total Opens - Number of times the recipients opened your email campaign. For example: Number of times Rob opened the email - 4 Number of times Doug opened the email - 3 Number of ...
Why can't I see any click data on my text campaign?
You can't add links in text campaigns. Click data is only available if you have links in your campaigns.
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