Connected Workflows for Zoho CRM for Everyone

Connected Workflows

Connected Workflows is a powerful enhancement that takes cross-team coordination to the next level. While Connected Records allowed teams to share information contextually, Connected Workflows introduces automation to ensure every step in your business process is executed efficiently without manual follow-ups or miscommunication.

With Connected Workflows, you can define triggers and actions that span multiple modules (both organization and team modules), making your Zoho CRM truly collaborative and process-driven.

Availability  

  1. Permission Required : Users must have "Connected Workflows" permission enabled in their profile settings.
  2. Connected Workflows are currently available only in the new UI, however, once created and if you switch back to old UI, it will still be executed.

Limits


Standard Edition
Professional Edition
Enterprise Edition
Ultimate Edition
Number of connected workflows
2
2
10
10
Number of modules in each workflow
5
10
15
15
Number of triggers in each workflow
5
5
10
10
Number of create connected record actions
3
3
3
3
Number of field update actions
5
5
5
5
Number of notify actions
3
3
3
3

What Are Connected Workflows?  

Connected Workflows enable you to:
  1. Automate multi-step, cross-team processes across modules
  2. Create, update, and notify users based on predefined triggers
  3. Maintain customer context at every stage of a process
  4. Eliminate manual requests, delays, and inter-team dependencies
 They are ideal for businesses where processes flow across departments like Sales → Marketing → Presales → Onboarding → Training.

 

How to Set Up a Connected Workflow   

Every connected workflow begins with a primary module, which can be either an organization module or a team module, depending entirely on your business process. Each associated module can have multiple triggers with more than one assigned action. In connected workflows, you can automatically associate another module by creating a connected record in that other module or you can manually associate another module by clicking the add(+) option available.

Triggers

A connected workflow begins with setting up triggers to initiate the process. You can configure a single trigger or multiple triggers for a module. In case you need to configure multiple triggers for any other related modules, you can do so by defining specific conditions. The triggers are :
  1. when a record is created in the module
  2. When a record is edited record in the module,
  3. When a record is created or edited in the module, or
  4. When a field in the record is edited in the module.

Multi-module criteria for Triggers

Connected workflows allow you to configure multiple criteria for triggers to execute actions in any other related modules; you can do so by enabling the other module criteria option. This way, whenever records are created/edited or when fields are edited in other modules with values that match the value specified in the trigger, the actions you configure below will also take place.

Actions

For each trigger, you can assign one or more actions based on the limits allotted for your Zoho CRM subscription. he actions are :
  1. Creating a new connected record in the associated module
  2. Updating an existing connected record in the associate module, or
  3. Notifying users via email.

Use Case: Automating the process to successfully close a deal   

A typical deal journey goes through four stages, and we know that even though the sales team is the initial point of contact, multiple teams are involved and will support the sales team to successfully close a deal.
Stages
Involved Teams
Initial Evaluation
Sales Team is the point of contact
Marketing team supports with customer-facing content in the Case Study Module
Product Demo
Sales Team schedules a product demo
Pre-sales team provides product demos in the Product demo module
Onboarding
Sales Team updates the sale cycle stage to 'Closed Won'
Onboarding team helps the customer get started post-sale in the Onboarding Assistance module
Product Training
Sales Team arranges for training sessions
Training team helps the customer to be fully equipped to use the product in the Training module
 
Here's how Connected Workflows can automate the sales process and achieve coordination between the multiple teams involved.

Modules Involved   :

Primary Deal Module

Trigger 1 : When a record is created in the Deal module

Action
: Create Connected Record
Create a connected record in the Case Study Module to request that the Marketing Team send personalized customer success stories to the customer.

Trigger 2 : When a field is updated in the Deals module
Whenever the lead status field is updated to "Qualified", perform the below actions.

Actions: Create Connected Records and Notify Users
Create a connected record in the Product Demo module and
Send an email notification to the Pre-sales Team that the lead is ready for a product demo via the Case Study Module. 

Trigger 3 : When a record is updated in the Deal module 
When the sales team updates the Deal Stage to "Closed Won" in the Deal module.

Action: Create Connected Records
Automatically create a connected record in the Onboarding Module for the onboarding team to start preparing for the customer handoff.



Associated Case Study Module  

Trigger 1: When a field is edited   in the Case Study module
Whenever the case study status field is updated to "Completed".

Action: Notify Users
Send an email notification to the Sales Team about case study availability for their use.


Associated Demo Request Module  

Trigger 1 : When a record is updated   in the Demo Request module
Whenever the presales team updates the product demo status to "Completed".

Action: Notify Users
Send an email notification to the Sales Team that the product demo has been provided to the lead.


Manually associate a Feedbacks Module 

Trigger 1 : When a record is created in the Feedbacks module
Whenever a new record is created in the feedbacks module,

Action: Notify Users
Send an email notification to the leads with an embedded feedback form to gather input about the demo.


Associated Onboarding Module

Trigger 1 : When a field is updated in the onboarding module  
Whenever the onboarding assistance status is updated to "Completed".

Action: Notify Users & Create Connected Record
Send a notification to users of the Training Team to begin training sessions for the new customer. We will also notify the Sales Team that onboarding is completed. Then we will create a connected record in the Training module to initiate training sessions for the new customer.


Associated Training Module  

Trigger 1 : When the training record is created in the Training module  

Action: Update connected record & Notify Users
Update the account type in the Account module as Customer and
Notify the Sales Team that the training is completed.


In this entire process, there is no loss of customer context, no repeated back-and-forth between teams, and no delays due to miscommunication. Each team receives a connected record with all the relevant data they need to execute their part of the process.


To create a connected workflow

Read our instructions below to learn how to create a connected workflow for your business processes.
  1. Navigate to Settings, choose Process Management, and click Connected Workflows.

  2. Click Create New Connected Workflow.
  3. Enter the workflow name, choose a Primary Module, and enter a description if needed. The primary module can be an Organization Module (like Deals) or a Team Module. This is where the workflow begins.

    Note: You can only create ONE connected workflow for a primary module. For example, if you've created a connected workflow for the Deals module, you cannot create another connected workflow for the same module again.
  4. Set Triggers  
    1. Create a trigger for the primary module or associated modules to trigger actions to be completed in other modules.

    2. To create a trigger you need to define when the workflow should start. Choose from the triggers below :
      - when a record is created in the module,
      - when a record is edited in the module or
      - when a record is created or edited in the module
      - when a field is edited in the module.

    3. You can set multiple triggers for a module or for associated modules.

  5. Next, Specify a criteria for the current record to trigger the workflow. 
    Say, you can add a condition where the case study record is a particular business process owner.
  6. You can enable multi-module triggers by selecting the Other module criteria option to trigger the workflow other modules associated to the connected workflow. This way, whenever records are created/edited or when fields are edited in other modules with values specified in the trigger, the actions you configure below will also take place. Let's say you can add a criteria if the deal amount for this business process should be more than a hundred thousand dollars to trigger multiple other modules.
  7. Choose if the criteria / condition should match with ANY connected record or with ALL connected records in the related modules. Specify the condition. Next, click Add Condition to add triggers to another module, choose the criteria and specify the condition, and click Save. You can do this to enable multiple module triggers from this workflow.
    Let’s say you choose the criteria to match all connected records, in that case, the record status can be marked as “Completed” only when all case study requests for the lead have been fulfilled. On the other hand, if you select the criteria to match any connected record in related modules, the status can be marked as “Completed” as soon as at least one case study request is fulfilled.

  8. Define Actions : For each trigger, configure one or more actions:
    1. Create a connected record in an associated module
    2. Update an existing connected record
    3. Notify users via email

  9. Create a connected record action : Select the module where a connected record needs to be created, fill out other details as shown in the screenshot below, and click Save.

  10. Update an connected record : Select the module whose connected record needs to be updated, choose the field to be updated, and enter the value for that field. Next, choose if you want to update the field in All Records, Current Records, or only Selected Records and click Save.

    Note : Fields in the current record will be updated only when the trigger module is the same as the module where the connected record is being updated.
  11. Notify user via email : Select who you want to notify or specify an email address, choose an email template, and click Save.

  12. Once you are done adding the required modules for your business process, click Publish.

How Are Connected Workflows Different from Traditional Workflows?      

  1. Connected Workflows go beyond one module,  they’re designed to coordinate across team boundaries and hence use multiple modules to build a workflow.
  2. Connected workflows trigger follow-up tasks/actions in both the Org and team modules.
  3. Connected Workflows generate connected records as part of the process, so new requests are automatically created in modules, and those teams will have full context from day one. Users can save the time they take to create requests from the Request tab with this feature. 

Why use connected workflows for your business? 

  1. No more manual follow-ups because of automating cross-team coordination and reducing dependency on reminders or emails.
  2. Achieving consistent execution across multiple process by standardizing how deals, customers, and tickets move through your organization.
  3. Providing end-to-end visibility where teams see the full customer journey, not just their part in the entire process.
  4. Above all, providing contextual coordination among multiple teams by minimizing delays between process hand-offs.
Notes
Notes :
1. The primary module acts as the entry point for the Connected Workflow and will apply only to records created after the connected workflow is configured.
 
2. Only the modules involved in the Connected Workflow will be tracked for changes and execution. If any new module is added to the connected workflow, records created in this module after adding this module in the connected workflow will be tracked.

3. The order of execution for records earlier used to be :
Assignment Rules → Review Process → Scoring Rules → Workflow Rules → Approval Process → Blueprint → CommandCenter
 
Now, after adding the connected workflows features in Zoho CRM :
Assignment Rules → Review Process → Scoring Rules → Workflow Rules → Connected workflows → Approval Process → Blueprint → CommandCenter


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