Best Practices
What is a custom return-path and why is it important?
When you send an email campaign, you can gauge the performance of the emails that land in the inbox by calculating the open rate, click to open rate, and more. But what happens to the emails that bounce? Is there a technique to handle email bounce? ...
Track opens and clicks to optimise your email campaign
Open and click rates can help marketers determine whether their approach is working as intended. The higher the open and click rates are, the more people your business is reaching. Open rate: This is the percentage of delivered email messages that ...
Sending bulk emails to Gmail and Outlook users
Sending newsletters, promotional emails and targeted email campaigns are part and parcel of an email marketer's day at the office. But the real challenge for marketers is to send a huge volume of email and achieve inbox placement. This is made ...
How to effectively use an old mailing list
Among all the challenges a marketer faces, deciding to use an old mailing list is the toughest one. When an email list grows over time, there are chances for the mailing list to become a host for inactive contacts and spam traps. Though an old ...
How to make your campaign failsafe with these seven tips
While marketers spend a lot of time ideating and designing email campaigns, many often hit send on a campaign without making sure elements like the text, images, CTAs, and URLs work properly. If these aren't verified before sending, you run the risk ...
Why it's never a good idea to purchase mailing lists for email marketing
When you closely observe all the successful businesses today, they owe it to their homegrown marketing strategies and their relationship with customers. Though the medium, model, and scale of all successful businesses vary, there is a common ...
Boost inbox placements with strong email engagement strategies
Mailbox providers such as Gmail, Yahoo! and others have been validating a lot of data points like spammy content, email engagement, and user interests to offer inbox placement —i.e. the number of emails that actually reach an inbox as opposed to ...
Eight frequent activities that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...
Why Double opt-in is a better way to grow mailing lists.
Ever wondered why even after crafting the perfect campaign and implementing hygienic email sending practices, the campaign receives spam markings and unsubscribes? When you carefully analyze the issue, you will be surprised to find that the root ...
Get ready for the holidays
The holiday season is the part of the year that we all look forward to as it is filled with festivities. Its major events include Halloween, Thanksgiving Day, Black Friday, Cyber Monday, Christmas, Boxing Day, and New Year's Eve/Day. Many marketers ...
What to do if your email campaign fails to perform well
Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...
How to write a captivating subject line
Ever wondered why your campaign goes unnoticed in your contact's inbox even though it has all the ingredients including an elegant email template, personalized content, and catchy images? It might be due to the absence of a powerful subject line. ...
Five things to remember while sending an email campaign
At Zoho Marketing Automation, we've built an efficient anti-spam system that validates every aspect of a campaign before sending it. This system won't send a campaign under the following circumstances: When there are issues with the email message ...
What you can do to prevent Gmail from clipping your emails
Ever wondered why your email campaign's message is not fully displayed when it lands in your contact's inbox and why the "View entire message" link is displayed in the email? It's because Gmail has come up with the practice of clipping emails. Why ...
How to get your emails to land in Gmail's primary tab
To offer an uncluttered email experience for their users, Gmail introduced inbox tabs, an ingenious technique that segregates emails into three tabs: Primary, Promotions, and Social. Gmail uses complex algorithms and email engagement metrics to ...
Managing a sender domain or IP address that has been blacklisted
Blacklists are lists of email senders who are known to send spam. These lists are maintained by internet service providers, anti-spam services, and mailbox providers. When it comes to offering inbox placement, mailbox providers give preference to ...
Why it's important to warm up a new sender domain
Marketers often use a new sender domain under the following circumstances: They purchase a secondary sender domain to send more emails Their company is completely new to email marketing They've planned to use a sender domain that was used sparsely ...
Best Practices
Sending emails that don't reach your contacts has no positive impact on business returns. A delivered email can be opened, read, and clicked on. There are filters at various levels of your recipient system that judge your emails based on your email ...
How to Improve Open and Click Rates
Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...
Do's and don'ts for email campaigns
Email marketing is second only to search marketing as the most effective online marketing tactic. Email marketing success depends on positive engagement like opens and clicks. We have given few simple yet effective do's and dont's to ensure delivery, ...
Permission-based Email Marketing
Permission-based email marketing is the process of ensuring that your contacts actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain contacts who ...
How to warm up your sender domain
An email delivery's performance comes with several factors, such as content quality, mailing list health, contact engagement, and, most importantly, sender domain/IP reputation. Mailbox providers such as Gmail, Yahoo!, and Outlook give significant ...
Target Marketing
Target marketing is a business strategy that involves understanding and grouping consumers based on their needs and preferences, identifying consumers whose needs can be met by your product/service, and then focusing your marketing efforts on those ...
How to craft a win-back campaign
Your mailing list is the cornerstone on which email marketing operates. The best way to maximize your conversions and grow a reliable customer base is by maintaining quality mailing lists. The quality of your mailing list is determined by the ...
Mailing list pruning
The success of an email campaign vastly depends on having interested and engaging contacts in the mailing list. Marketers spend time and money to keep their mailing lists hygienic as old and dirty mailing list can directly affect email engagement and ...