Boost inbox placements with strong email engagement strategies
Among all the mailbox providers, Gmail gives more importance to email engagement, which they've considered the primary factor to determine inbox placement since 2018. Also, Gmail collectively analyzes the interest recipients show towards your emails to determine your domain reputation, another important element in whether or not your emails reach contacts' inboxes. If your email deliverability has taken a hit, and if most of your contacts are Gmail users, it indicates that your contacts using Gmail aren't engaging with your emails.
No worries! You can incorporate the following techniques into your email and marketing strategies to improve both email engagement and deliverability.
Sending targeted emails
Craft engaging emails
A/B testing
Using the A/B testing tool, you can create two different versions of a campaign, send it to a section of your leads, and compare the performance of the campaigns. Then you can send the campaign that had more opens and a higher click rate to the remaining leads. You can also test campaigns with different subject lines and CTAs.
Mobile optimization
Requesting feedback
Sender recognition
Having a reply-to address
Send time optimization
Sending emails to leads during the wee hours of the morning means your email is more likely to get missed. It can also sometimes irk them and lead to unsubscribes. Sending email campaigns to leads after knowing their time zone and during the time they are more likely to check their mailbox is an ideal way to increase email engagement.
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