Why are the imported contacts marked as skipped?

Zoho Marketing Automation uses a Zero-bounce validation mechanism to evaluate the legitimacy of the Contacts. This mechanism checks if the email ID of the Contacts is active and has a valid inbox. If these criteria do not meet, those leads will be marked as skipped. Also, if you are importing the Contacts by uploading a file from your computer or cloud, you must ensure that the data entered in the necessary fields are valid.

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