Why are topics associated with contacts instead of lists?

Each contact may have multiple preferences. This means associating a contact with relevant topics is an easier and more efficient way of organizing and storing the contact preferences.

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List management
List management in Zoho Marketing Automation allows you to create List under which you can categorize or segregate your Contacts based on desired criteria. This article provides a detailed view of contacts with respect to lists. How to create a list? ...
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Associate Contacts with Topics
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