What is a bounce in Email Campaign?
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message detailing the reason for a bounce. Bounces come in two categories: hard and soft bounces. A soft bounce is just a temporary delivery failure; the email should get delivered in the next few retries. Even after that if the email does not get delivered, a hard bounce will occur. A hard bounce means there is a permanent reason for the delivery failure. To avoid bounces:
- Use the double opt-in subscription method when adding subscribers to your list.
- Send emails to your clients periodically, keeping your list clean.
- Track your email delivery and make any necessary changes to your mailing list immediately.
- Authenticate your sender domain
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...Eight frequent activities that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...How does a public domain sender address affects email deliverability
Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...When will Zoho Marketing Automation suspend a campaign
At Zoho Marketing Automation, we are committed to offering a safe email experience for our users, which is why we built an efficient email infrastructure that wards off malicious emails with ease. We thoroughly scrutinize all the campaigns sent by ...Why is my email campaign reviewed?
Marketing emails have always remained a popular method to reach potential customers. However, some emails may be marked as spam emails and land in the customers' spam folder. Even though we have an automated system that checks for potential spam, ...
New to Zoho LandingPage?
Zoho LandingPage Resources