Zoho Marketing Automation follows certain critera while importing contacts from Zoho CRM, and other Zoho or third party applications. If you notice a mismatch in the number of contacts during the sync, it might be because the following criteria are not met:
- Bounced - The email was undeliverable to the subscriber or the email address does not exist.
- Blocked - The email address is blocked by Zoho Marketing Automation.
- Do-not-Mail - The email address has been moved to do-not-mail registry.
- Role-based email addresses - The email address is generic such as info@, administrator@, careers@, service@, support@, etc.
- Duplicate entries - The email address appears multiple times in the file.
- Invalid Pattern - Your records would have invalid email address formats, like, "patriciagmail.com", "patricia@aol" "patricia@zylkercom", etc.
- Empty Email - Some of the records might have empty email address field.
- Other Errors - Some records that are categorized as miscellaneous, and do not fall into the above-mentioned categories.
If you face an issue despite fulfilling all these criteria, please feel free to contact us on support@zohomarketingautomation.com.
Learn more about how to set up sync between Zoho CRM and Zoho Marketing Automation