What are events and how do I define them?

What are events and how do I define them?

Events are any user interaction with your website, like clicking a CTA, downloading a book, or submitting a form.

You can set up tracking in the following two methods:


By selecting the element directly from the webpage
To do this:

  1. From the Navigation toolbar, select Web assistant and select Websites.
  2. From the Events subtab click Define event.
  3. Select the option to Select the elements directly from the webpage.
  4. Enter the page URL.
  5. Select the element you want to track


By adding a JS snippet to the element

Track events by adding a JavaScript event call to a particular element of your webpage.
To do this:

  1. From the Navigation toolbar, select Web assistant and select Websites.
  2. From the Events subtab click Define event.
  3. Select the option to Add JS code snippet to the element.
  4. Enter the name of the event and have the JS event call generated.


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