Creating a budget | Online Help - Zoho Marketing Plus

Creating a budget

A budget can be created in Marketing Plus by adding the following information:
 
Budget Type: Marketing Plus lets you configure budget either quarterly, monthly, or annually.
  1. Quarterly: The budget period will be split into 4 quarters and appropriate marketing budget can be defined for each quarter. With this, you can get a detailed overview on the budget vs spend for each quarter and also get an aggregate report for the entire year.

  2. Monthly: This option lets you set a budget for each month. Businesses with a varying budget allocation will find it easy to manage and track the budget vs spend every month and also get an aggregate for the entire year if required.

  3. Annual: The budget can be defined for the entire year and track the expenses on various marketing activities.

Approved Budget: You can specify the total budget allocated for your brand based on the budget type. If the budget type is Quarterly or Monthly, you can select the quarter or month and allocate the budget. If the budget type is Annual, the approved budget will be applicable for the entire year.

Description: Any additional information related to the budget can be added as a description and you can also attach supporting documents, or images from your Desktop or WorkDrive.

To create a budget
  1. Go to Budget Board and select the year from the drop down list.
  2. Click Create Budget.

  3. Select the Budget Type from the drop down list.
  4. Enter the Approved Budget, Description and click Attach Files to upload supporting documents or images.

  5. Click Save

Editing a budget 

Users with the Brand Admin role in Marketing Plus will be able to edit a budget defined in the Budget Board. Any changes made to the approved budget, or the budget type can't be reversed.

To edit a budget
  1. Go to Brand Studio and select the Budget Board tab.
  2. Click the Edit icon next to Approved Budget from the Budget Monitor section.

  3. Make changes to the Budget Type, Approved Budget, or the Description from the Edit Budget popup.
  4. Click Update.

  5. Click Edit from the popup to apply changes to the budget.

Allocate Budget for a Marketing Project 

You can define a budget for each Marketing Project and track the appropriate expenses. This is defined as the Planned Budget in Marketing Plus.

Understanding Brand budget and individual budget for Marketing Projects

Approved budget is applicable for the entire brand comprising all the marketing projects based on the budget type. Planned budget is the amount from the approved budget that's allocated for each and every Marketing Project; for your reference.
 

For example, Zylker Travels, a travel agency, has an annual budget of $50,000 for 2023. They are gearing up for a huge marketing campaign to promote customizable travel packages for their audience and have set aside $6,000 marketing budget.
 
Now, in Marketing Plus, they can configure the Approved Budget as $20,000 and the Planned Budget for the Marketing Project - Launching Customizable Travel packages' as $3,000. 

To allocate budget for a Marketing Project
  1. Go to Brand Studio and select a Marketing Project.
  2. Click +Define Budget next to Planned Budget in the Budget Information section.

    Alternatively, you can go to Budget Summary and click Create Budget.

  3. In the Define Planned Budget popup, do the following:
    1. Enter the budget for the Marketing Project in the Planned Budget field.
      You can click View budget details to get the Approved and Remaining budget.

    2. Enter a suitable Description and click Attach Files to upload supporting documents or images.

    3. Click Save

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Understanding Budget Summary and Budget Overview

                                                                                                                Budget Summary The Budget Summary tab in a Marketing Project consists of various dashboards that gives an overview on the planned marketing budget for the project and the expenses associated with it. This is a designated tab available in all ...
                                                                                                              • Disabling budget board

                                                                                                                If you don't want to use Budget Board for your brand, you can disable it. This hides the budget board, and budget summary in a Marketing Project along with all the expenses. Disabling Budget Board will not delete the budget or the expenses already ...
                                                                                                              • Budget Board - An Overview

                                                                                                                What is a Budget Board? Budget board in Marketing Plus lets you plan and define a marketing budget for all your activities and track the expenses. It includes paid ads, printing brochures, flyers, software subscriptions, and so on. The budget can be ...
                                                                                                              • Creating Brands

                                                                                                                The brand you set up for your organization will be the face of your Marketing Plus account. All of your marketing projects come under the brand you create for your business.   For example, Zylker uses Marketing Plus for all their marketing, so they ...
                                                                                                              • Creating Email Campaigns

                                                                                                                Every marketing project involves different activities such as email campaigns, social posts, webinars, surveys, events, and SMS campaigns. These activities can be created for a marketing project from the Brand Studio. Email campaigns Campaigns in ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources