Marketing Automation is an all-in-one marketing automation platform that lets you automate various marketing activities. Automating the repetitive tasks in your business does not only simplify your work, it also helps you visualize and automate the lead to customer journey by creating a unique plan to engage, nurture, and convert them into loyal customers.
Key features of Marketing Automation
Visualize the lead-to-customer journey by crafting a unique engagement plan for your leads with the help of a drag-and-drop builder. Various templates are also available for you to select the one that best suits your requirements and customize it as needed. Detailed reports are also available to analyze how the lead has performed in a particular journey. This helps you identify bottlenecks, rectify them promptly, and optimize the customer experience.
The first and most important step in establishing an audience is by finding the right leads for your business. They can be captured from various sources such as sign-up forms, subscription popup in landing pages, social media posts, etc. You can also synchronize leads from other applications such as Zoho Webinar, Zoho Backstage, Zoho Survey, Zoho Commerce, Eventbrite, Zoho CRM and so on. Once you have a solid database, you can start executing various activities to establish a good relationship and convert them into your customers.
Understanding and analyzing the needs of your prospects or customers will help you offer them the best possible experience. You can analyze what your visitors do when they come to your website, the pages they visit, how long they stay, the links that they click, and so on. You can also get a complete picture of how a user navigates within your software product and the features they use, to offer suggestions that can make the user experience better.
Marketing Automation lets you connect with your leads across various channels such as email, SMS, facebook, Twitter, and LinkedIn. Being available on various social media channels helps your prospects and customers engage with you on a platform they are comfortable with. You can also follow up with all your leads right from Marketing Automation.
Various reports, graphs, and journey traces are available to let you completely visualize the performance of your marketing funnel. Analytics help you track the path taken by your leads in their conversion journey, understand their website behavior including the top traffic sources, and monitor new and recurring visits. You can also obtain detailed statistics on multichannel marketing via email, social media, and SMS.