Automate Marketing Activities

Marketing Automation is an all-in-one marketing automation platform that lets you automate various marketing activities. Automating the repetitive tasks in your business does not only simplify your work, it also helps you visualize and automate the lead to customer journey by creating a unique plan to engage, nurture, and convert them into loyal customers.

Key features of Marketing Automation

Personalized journeys

Visualize the lead-to-customer journey by crafting a unique engagement plan for your leads with the help of a drag-and-drop builder. Various templates are also available for you to select the one that best suits your requirements and customize it as needed. Detailed reports are also available to analyze how the lead has performed in a particular journey. This helps you identify bottlenecks, rectify them promptly, and optimize the customer experience.

Read More: Understanding Journeys

Lead management

The first and most important step in establishing an audience is by finding the right leads for your business. They can be captured from various sources such as sign-up forms, subscription popup in landing pages, social media posts, etc. You can also synchronize leads from other applications such as Zoho Webinar, Zoho Backstage, Zoho Survey, Zoho Commerce, Eventbrite, Zoho CRM and so on. Once you have a solid database, you can start executing various activities to establish a good relationship and convert them into your customers.

Read More: Lead Generation

Behavioral marketing

Understanding and analyzing the needs of your prospects or customers will help you offer them the best possible experience. You can analyze what your visitors do when they come to your website, the pages they visit, how long they stay, the links that they click, and so on. You can also get a complete picture of how a user navigates within your software product and the features they use, to offer suggestions that can make the user experience better.

Read More: Web Behaviour Marketing

Multichannel marketing

Marketing Automation lets you connect with your leads across various channels such as email, SMS, facebook, Twitter, and LinkedIn. Being available on various social media channels helps your prospects and customers engage with you on a platform they are comfortable with. You can also follow up with all your leads right from Marketing Automation.

Read More: Lead Engagement

Advanced analytics

Various reports, graphs, and journey traces are available to let you completely visualize the performance of your marketing funnel. Analytics help you track the path taken by your leads in their conversion journey, understand their website behavior including the top traffic sources, and monitor new and recurring visits. You can also obtain detailed statistics on multichannel marketing via email, social media, and SMS.

Read More: Analytics

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Start tracking your website metrics today

Use PageSense to understand what your visitors are looking for, how they are behaving, and where they are facing problems on your website.

Ready to improve your website's performance?

Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.

Track and measure every business goal

Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

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Marketers spend a lot of time and effort studying marketing trends and listening to feedback so they can deliver tailored customer experiences. Every marketing project requires hard work, from sending email campaigns to creating help materials for ...
Creating a Marketing Project
Marketing projects can be created from the Marketing Projects tab in Brand Studio. While creating a project, you can specify the following: Name: Name of the marketing project. Color: Associate a color to help identify the project with ease ...
For other marketing activities like TV Ads, Radio Ads, do we provide integration with third application to manage the activity within the Marketing Plus?
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Is it possible to get a consolidated list of all the activities along with their status in a marketing project?
Yes, the Overview page of the Marketing Project displays all the activities along with their status such as Launched, Scheduled, and Pending. You can also get the status of all the tasks in a project.
Can we add other Marketing applications within Zoho Marketing Plus?
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Automate Marketing Activities | Online Help - Zoho Marketing Plus

Automate Marketing Activities

Key features of Marketing Automation

Personalized journeys

Lead management

Behavioral marketing

Multichannel marketing

Advanced analytics

Zoho CRM Training Programs

Zoho DataPrep Personalized Demo

Start tracking your website metrics today

Ready to improve your website's performance?

Track and measure every business goal

Understand the customer journey on your website

Visualize your visitor's behavior with color codes

Measure customer engagement with your web forms

Record real visitor interactions on your website

Test and optimize webpages for better conversions

Give each customer a unique website experience

Grow your business through customer feedback

Send timely updates that customers love

Advertise your business to website visitors

Access more advanced settings in PageSense

Try easy-to-use extensions

Discover your favorite integrations with PageSense

Still can't find what you're looking for?

Zoho Sheet Resources

Zoho Forms Resources

Zoho Sign Resources

Zoho TeamInbox Resources

Zoho DataPrep Resources

Related Articles

Introduction to Marketing Plus

Creating a Marketing Project

For other marketing activities like TV Ads, Radio Ads, do we provide integration with third application to manage the activity within the Marketing Plus?

Is it possible to get a consolidated list of all the activities along with their status in a marketing project?

Can we add other Marketing applications within Zoho Marketing Plus?

Resources

Videos

eBooks

Webinars

CRM Tips

Zoho Show Resources